"Survey on Big Data" "Big Data" is a keyword we hear often these days - 51.0% of people are interested in "Big Data"!

2013.11.06 Press Releases
Culture Convenience Club Co., Ltd.

-What is big data? Who understands it? There is a gap depending on the job type, with 64.2% in the IT/marketing sector and 36.5% in others. -

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "Big Data Survey" using the "T Survey," an online awareness survey targeting 2,515 T members, both male and female, aged 23 to 49, who use T Cards, as part of a collaborative project with "MarkeZine," a specialized media outlet for marketers operated by Shoeisha.
 
 
■Big Data Digest
 
●How much do people know about the latest hot keywords?
　The recognition rate for "cloud computing" was 54.3%, and for "big data" was 37.9%.
 
●By job type, do you understand the content of "big data"?
　66.7% in the IT department, 58.8% in the marketing department, and 36.5% in other general departments
 
●What do you think constitutes “big data”?
　1st place: "Location sensor data" (52.9%), 2nd place: "POS data" (52.6%)
　3rd place: "SNS data" (48.6%), 4th place: "EC site data" (45.0%)
 
●Who is interested in the latest trends in "big data" by job type?
　64.9% in the IT department, 70.6% in the marketing department, and 47.8% in other general departments
 
●Which companies and organizations are likely to have "big data"?
　1st place: "Transportation, railways, aviation, etc.", 2nd place: "Distribution, retail, etc.", 3rd place: "Government, country, local government, etc."
 
 
Please see the news release for details.

Materials related to this matter

Big Data Survey

Inquiries regarding this matter

■Inquiries regarding the press release:
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464

■Inquiries regarding the T Survey:
Culture Convenience Club Co., Ltd.
Sales representatives: Kosaka, Yoshida, Nagayama
MAIL: dbwatch@ccc.co.jp
TEL: 03-6800-4561