"Survey on Big Data" (2nd time): The current state of "big data" from the perspective of marketing personnel: 57.1% possess "big data."On the other hand, only 13.3% are making use of it.

2013.12.04 Press Releases
Culture Convenience Club Co., Ltd.

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted the second "Big Data Survey" as a collaborative project with "MarkeZine," a specialized media for marketers operated by Shoeisha, using the "T Survey," an online awareness survey targeting 604 T members, both male and female, aged 23 to 49, who use T Cards.

Digest of the second survey on big data

●How many people are studying "big data"?
　Marketing department: 26.6%, IT department: 19.7%, other general: 8.9%
 
●Does the company or organization you work for have "big data"?
　Marketing department: 57.1%, IT department: 47.5%, other general: 28.1%
 
●Are you already working on utilizing "big data"?
　Marketing department: 13.3%, IT department: 19.7%, other general: 7.9%
 
●What do you think "big data" should be used for?
　1st place: "Improvement of accuracy in business execution," 2nd place: "Introduction of new products and services," 3rd place: "Fast decision-making"
 
●In what areas do you think "big data" will be utilized in the future?
　1st place: "Product and service planning and development", 2nd place: "Business planning and strategy", 3rd place: "Customer acquisition and retention"

Please see the news release for details.

Materials related to this matter

"Big Data Survey" (2nd edition)

Inquiries regarding this matter

■Inquiries regarding the press release:
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464

■Inquiries regarding the T Survey:
Culture Convenience Club Co., Ltd.
Sales representatives: Kosaka, Yoshida, Nagayama
MAIL: dbwatch@ccc.co.jp
TEL: 03-6800-4561