Popular magazine "POPEYE" and matching app "aune!" launch O2O joint campaign!

2013.12.10 Press Releases
T-MEDIA HOLDINGS Co., Ltd.

"Are you having a good date?" O2O joint campaign begins! Buy "POPEYE" at TSUTAYA stores and online, and register for the "aune!" app to win 100,000 T-POINT

T-MEDIA Holdings Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Sakurai Toru; hereinafter referred to as TMH), a CCC Group company engaged in the internet entertainment business, is pleased to announce that to commemorate the release of the "Are you having a good date?" special feature in the popular magazine "POPEYE" (January issue) published by Magazine House Co., Ltd., it has launched a joint O2O campaign with "aune!," a matching app provided by group company Mote Inc. that connects people with similar interests in movies, music, books, etc., at TSUTAYA BOOKS stores nationwide and TSUTAYA online shopping.

■Campaign Overview
The "Are you having a good date? Campaign" is open to all those who purchase the January issue of POPEYE at TSUTAYA BOOKS stores nationwide or through TSUTAYA Online Shopping, install and register as a member of the matching app "aune!", and enter their T membership number on the relevant screen within the app. 100,000 T points will be shared among all winners.

■ Campaign period: December 9th (Monday) - January 9th, 2014 (Thursday)

In conjunction with the "Are you having a good date? Campaign," works selected by the POPEYE editorial department and TSUTAYA are also being displayed in TSUTAYA stores, including SHIBUYA TSUTAYA, Daikanyama TSUTAYA BOOKS, TSUTAYA Sangenjaya Store, TSUTAYA TOKYO ROPPONGI, TSUTAYA Fukuoka Tenjin, TSUTAYA Tenjin Ekimae Fukuoka Building Store, and others.

In addition, the selected films can be viewed on the TSUTAYA DISCAS special page (http://tsutaya.jp/popeye/), and also has articles such as "Date movies that city boys should watch at home" and "Preparatory movies that city boys should watch before going on a date," and "Driving music recommended for city boys on dates - Beginner's version of love" (http://tsutaya.jp/drivedate1/") and "Date driving music recommended for city boys - intermediate level romance (http://tsutaya.jp/drivedate2/)" has been released.

In the future, we plan to introduce the above entertainment works with comments on TSUTAYA and T-POINT Facebook and Twitter accounts.

"aune!" app service features

This is a new type of matching app that helps you meet people who share your interests and tastes based on your profile. The more you find that "we're a match!", the closer you'll feel to each other, and the more you'll experience an encounter like never before.

Point 1. We recommend people who are compatible with you every day!
If you register your favorite movies, music, books, and profile, we will automatically recommend people with similar tastes every day.

Point 2. Sticker communication that feels like a game!
If you see a piece of work that someone likes and think, "That's a good match!", feel free to leave a comment sticker and become friends!

Point 3. You can chat with people who share your interests!
As you exchange more and more "Auna!"s, you'll be able to chat directly. Let's have fun sharing common topics!

Point 4. Lots of in-app events!
The app regularly holds in-app events and adult chat rooms that match users with people who share similar values, not just those interested in movies, music, and books.

Name: aune! supported by TSUTAYA
Usage fee: Free (*some in-app items require payment)

Copyright: © MOTE Inc.

■Reference: Stores with linked corners selected by the POPEYE editorial department and TSUTAYA *Stores and start dates are subject to change.

Materials related to this matter

Popular magazine "POPEYE" and matching app "aune!" launch O2O joint campaign

Inquiries regarding this matter
T-MEDIA Holdings Co., Ltd. Public Relations Officer: Tada
TEL: 03-6800-4491