TSUTAYA 30th Anniversary Winter Birthday Thanksgiving Festival A TV commercial featuring Kojima Haruna, Kojima Mako, and Okada Nana in Christmas costumes will be aired!

2013.12.10 Press Releases
Culture Convenience Club Co., Ltd. Entertainment Business Division

- AKB48 takes over stores nationwide, with special exhibitions and TV commercial costume displays at flagship stores -

The special gift campaign (http://tsutaya.jp/30th/), the highlight of the "TSUTAYA 30th Anniversary Winter Birthday Thanksgiving Festival," begins today, December 10th, and in conjunction with this, a television commercial featuring the main characters, Kojima Haruna, Kojima Mako, and Okada Nana, dressed in Christmas-themed pink outfits will be broadcast nationwide.

As TSUTAYA celebrates its 30th anniversary, we want to continue to be a TSUTAYA that is close to you, so we have welcomed national idol group AKB48 as our campaign character. We have also welcomed fresh members Haruna Kojima, a first-generation member of AKB48 who knows the group better than anyone, and Mako Kojima and Nana Okada from Team 4, whose popularity is on the rise. These three main characters are perfect for conveying our gratitude for the 30th anniversary and our hope that people will continue to look forward to the group.

In the commercial, the three girls engage in a comical exchange as they introduce the purchase benefits for the "AKB48 2013 Midsummer Dome Tour - There's Still Much to Do" as part of the festival's concept of "Turning Your Thanks into a Tangible Form."

In addition, starting today, AKB48 will be taking over TSUTAYA stores nationwide, as well as the TSUTAYA app and TSUTAYA online, and an app-linked project will be implemented in which if you take a photo of the life-size panel in the store using the TSUTAYA app's "Jacket Photo!" function, you will receive a free wallpaper photo. Additionally, the AKB48 Group's bases, the TSUTAYA flagship stores in Tokyo, Nagoya, Osaka and Fukuoka, will be hosting special exhibits for the "AKB48 2013 Midsummer Dome Tour - There's Still More to Do", and commercials will be broadcast on street screens at each base. In particular, Shibuya Hachiko Scramble Crossing will be completely taken over once an hour.

Take a photo of the life-size panel in the store using the TSUTAYA app "Jacket Photo!" and receive a free wallpaper

If you take a photo of Haruna Kojima's full-body panel at TSUTAYA stores nationwide using the TSUTAYA app's "Jacket Photo!", you will receive a free wallpaper photo of Haruna Kojima.
The special exhibition "AKB48 2013 Midsummer Dome Tour - There's Still More to Do" being held at the following four flagship stores will feature life-size panels of nine members of AKB48, including Oshima Yuko and Watanabe Mayu. If you take a photo of this using the TSUTAYA app's "Jacket Photo!", you will receive a wallpaper photo of each member as a gift.

TSUTAYA Flagship Store Takeover Overview

Tokyo = SHIBUYA TSUTAYA [Special exhibition starts December 17th]
・Special exhibition "AKB48 2013 Midsummer Dome Tour - There's still more to do"
・Masako Kojima TV commercial costume display
Nagoya = TSUTAYA Nagoya Sakae store [Special exhibition starts December 17th]　
・Special exhibition "AKB48 2013 Midsummer Dome Tour - There's still more to do"
Osaka = TSUTAYA EBISUBASHI
・Special exhibition "AKB48 2013 Midsummer Dome Tour - There's still more to do"
・Nana Okada TV commercial costume display
Fukuoka = TSUTAYA Fukuoka Tenjin (some locations in the TSUTAYA Tenjin Station Fukuoka Building store)
・Special exhibition "AKB48 2013 Midsummer Dome Tour - There's still more to do"
・Kojima Haruna TV commercial costume display

Materials related to this matter

TSUTAYA 30th Anniversary Winter Birthday Thanksgiving Festival A TV commercial featuring Kojima Haruna, Kojima Mako, and Okada Nana in Christmas costumes will be aired!

Inquiries regarding this matter

Culture Convenience Club Co., Ltd. Entertainment Business Division
Public Relations Officer: Yuta Takahashi TEL: 03-6800-4764