For those who want to enjoy movies on their smartphones or tablets, TSUTAYA stores will begin selling "Video Prepaid Cards," a POSA-type prepaid card for movies and other purchases.

2013.12.12 Press Releases
Culture Convenience Club Co., Ltd. Entertainment Business Division

Culture Convenience Club Co., Ltd., Entertainment Business Division (Tokyo Head Office: Shibuya-ku, Tokyo) is pleased to announce that it has begun selling the "Video Prepaid Card," a prepaid card that utilizes POSA technology from InComm Japan Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; President and CEO: Takumaro Arai; hereinafter referred to as "InComm Japan"), at 1,130 TSUTAYA stores nationwide in response to the diversifying ways in which people watch movies and other video content. This will be the first initiative in Japan to sell movie software using POSA technology.

The "Video Prepaid Card" is a card that allows you to purchase movies by streaming or downloading on a variety of devices, including tablets and smartphones (EST = Electronic Sell Through), and enjoy the movies over and over again.

The video distribution system will utilize the "TSUTAYA TV" system, a video distribution service operated by T-MEDIA Holdings Inc. (Head office: Meguro-ku, Tokyo; President and CEO: Sakurai Toru), which is compatible with multiple devices including tablets, smartphones, PCs, and televisions and has the largest selection of titles in Japan.

After purchasing the card at a store, you can register as a user via the URL on the back of the card within 150 days, and then enter the 10-digit PIN code printed on the card to add the video title to your "purchased list."Titles can be viewed on multiple devices including tablets, smartphones, PCs, and TVs. After logging in with your registered ID, you can select titles from your purchased list and watch them. Please note that you will need to install a viewing app (free) when watching on a tablet, smartphone, or PC.

The initial number of titles for sale will be 19, including movies such as "After Earth" and "Pacific Rim." Prices will start from 2,381 yen (excluding tax) for movie software, with prices varying depending on the title. The number of titles available will be gradually expanded in the future.

[Steps from in-store purchase to viewing]
① Purchase a video POSA prepaid card at the store
②Register as a user using the URL on the back of the card. *Registration is free
③Scratch off the silver foil on the POSA card to reveal the PIN code.
④Enter the 10-digit PIN code and press the registration button.
⑤The work will be registered in your purchased list.
⑥ Use the device you want to watch on and log in with your registered ID.
⑦ Select a title from your purchased list and watch it.
*For PCs and smartphones, you will need to download the viewing app.
* To download the app when watching on a smartphone,
　　This can be done from the App Store or Google Play.
*The PC viewing app can be downloaded from the TSUTAYA TV website.

[About Culture Convenience Club Co., Ltd. Entertainment Business Division]
As the business headquarters of Culture Convenience Club Co., Ltd., which is an intermediate holding company, it operates 1,450 TSUTAYA stores and TSUTAYA BOOKSs across Japan, which are lifestyle proposal venues. It also operates the SPA model in the entertainment business, including product planning, sales, and distribution of video and music software. TSUTAYA's book and magazine sales reached a record high of 110.9 billion yen (fiscal year ending March 2013), making it the largest in Japan. In addition, in 2012 they rented out over 750 million DVDs, the highest number ever, making them the largest entertainment distribution chain in Japan.

About InComm Japan Co., Ltd.
InComm is a leading provider of technology related to gift cards and prepaid cards. The company has built a distribution and sales network of 250,000 locations, mainly in North America, and in fiscal 2011 sold prepaid cards and gift cards worth approximately 1.2 trillion yen. InComm's latest Point of Sales Activation (POSA) technology has revolutionized product sales and consumer convenience. It also helped retailers develop prepaid card sales and significantly streamlined product packaging and distribution. Headquartered in Atlanta, InComm operates in the US states of Colorado, Texas, Florida, New Jersey, Oregon, Arkansas, and Minnesota, and in 26 countries, including Japan, South Korea, Canada, the UK, and Puerto Rico.
Address: Shinjuku Center Building 10th floor, 1-25-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: January 2008
●Corporate website http://www.incomm.co.jp/

[About T-MEDIA Holdings Inc.]
T-MEDIA Holdings Inc. operates a variety of internet entertainment services, including "TSUTAYA TV," where users can enjoy new Hollywood movies and popular international TV dramas in HD quality; "TSUTAYA DISCAS," an online rental and video streaming service that is one of the largest in Japan in terms of membership and product selection; "TSUTAYA Online Shopping," a comprehensive entertainment e-commerce service; and "TSUTAYA Musico♪," a music streaming service.
Address: Sumitomo Fudosan Aobadai Tower, 3-6-28 Aobadai, Meguro-ku, Tokyo

Materials related to this matter

For those who want to enjoy movies on their smartphones or tablets, TSUTAYA stores will begin selling "Video Prepaid Cards," a POSA-type prepaid card for movies and other purchases.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Entertainment Business Division
Public Relations Officer: Yuta Takahashi TEL: 03-6800-4764