"Survey on new adults" We asked T members aged 20, 40, and 60! Attendance rates for Coming-of-Age Ceremonies are on the rise! 81.6% of new adults in 2014 plan to attend!

2014.01.08 Press Releases
Culture Convenience Club Co., Ltd.

-The top reason given was "Because I can meet friends" (40.3%). There are also differences between generations in the "worries" of twenty-year-olds, "the career they want to pursue," and "the requirements they have for the opposite sex!" -

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "Survey on New Adults" using the "T Survey," an online attitude survey, targeting 619 T members, both male and female, aged 20, 40, and 60 (ages as of fiscal year 2013), who use T-CARD.

■Digest of survey results on new adults

●What is the attendance rate for Coming of Age Ceremonies?
　81.6% of 20-year-olds this year plan to attend! The reason is "I'll be able to meet my friends" (40.3%)
　At age 20, 60.7% of 40-year-olds and 48.8% of 60-year-olds attended the Coming-of-Age Ceremony.

●What are the concerns of 20-year-olds today, 20-year-olds 20 years ago, and 20-year-olds 40 years ago?
　The top concerns for 20-year-olds were "future" and "money," while for 40- and 60-year-olds, it was "work and employment."

●What kind of job would you like to have if you were 20 years old now, 20 years ago, or 40 years ago?
　20-year-olds: "Medical" (9.2%)
　For those aged 40, "Education and childcare" (8.7%)
　For those aged 60, "education/childcare" and "administrative work" (6.8%)

●What qualities do 20-year-olds today, 20-year-olds 20 years ago, and 40-year-olds look for in the opposite sex?
　Top 20-year-olds prioritize inner qualities, such as "similar values," "kindness," and "similar hobbies"
　For those in their 40s and 60s, "face" and "body shape/style" ranked highly, and appearance was also important.

Please see the news release for details.

Materials related to this matter

"Survey on new adults" We asked T members aged 20, 40, and 60! Attendance rates for Coming-of-Age Ceremonies are on the rise! 81.6% of new adults in 2014 plan to attend!

Inquiries regarding this matter
■Inquiries regarding the press release:
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464

■Inquiries regarding the T Survey:
Culture Convenience Club Co., Ltd.
Sales representatives: Kosaka, Yoshida, Nagayama
MAIL: dbwatch@ccc.co.jp
TEL: 03-6800-4561