"Naoki Hanzawa" reaches record rental numbers; all TSUTAYA stores will double their inventory starting January 24th

2014.01.23 Press Releases
Culture Convenience Club Co., Ltd. Entertainment Business Headquarters

-The 100x T-POINT return campaign has been extended, with the number of winners "doubled"-

Culture Convenience Club Co., Ltd., Entertainment Business Division, is pleased to announce that the number of rentals of "Hanzawa Naoki" at TSUTAYA stores nationwide in the first four weeks since its launch has reached an all-time high, approximately four times the previous record for the highest number of rentals for a domestic television drama.

In response to the record-breaking sales of "Hanzawa Naoki," TSUTAYA will be taking the unprecedented step of doubling the number of copies in stock at TSUTAYA stores nationwide from January 24th, making it easier for more people to borrow the film. Doubling inventory within one month of the start of rentals is extremely unusual and a first in TSUTAYA's history.

In addition, the "100x T-POINT Return Campaign," which offers 100 times the T-POINT to those who rent all volumes of "Hanzawa Naoki" through a lottery, has been extended by approximately one month until February 23, 2014, and the number of winners has been doubled from 1,000 to 2,000. Please check the website for campaign details. (http://tsutaya.jp/hanzawacp/)

Domestic TV drama DVD rental numbers all-time ranking (counted for the first four weeks of rental availability)

Materials related to this matter

"Naoki Hanzawa" reaches record rental numbers; all TSUTAYA stores will double their inventory starting January 24th

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Entertainment Business Headquarters　
Public Relations Officer: Yuta Takahashi TEL: 03-6800-4764