TSUTAYA and Yaruki Switch Group launch the 'Mikkabozu Diary', developed with the University of Tokyo, with early release at TSUTAYA from Feb 17.

2014.02.17 Press Releases
Culture Convenience Club Co., Ltd. Entertainment Business Division

Culture Convenience Club Co., Ltd.'s Entertainment Business Division will begin pre-selling the "Three-Day Quit Diary" (980 yen, excluding tax), developed in collaboration with the University of Tokyo by the "Yaruki Switch Group," a comprehensive educational facility operated by Takuto Holdings Co., Ltd., as a joint project between T-POINT Alliance companies, at 660 "TSUTAYA" and "TSUTAYA BOOKS" stores nationwide that sell books and magazines, as well as on "TSUTAYA Online Shopping," from February 17, 2014. (http://tsutaya.jp/mikkabozu/)

TSUTAYA has a track record of proposing and selling practical and business books based on its unique database marketing, and this advance sale was made possible thanks to the T-POINT Alliance in which this project is participating. "The Three-Day Quit Diary" will also be available at general bookstores nationwide from Monday, March 10th.

What is the "Three Day Quit Diary"?
The "Three-Day Quit Diary" is, as the name suggests, a planner for elementary, junior high, and high school students that starts in April and has goals and schedules laid out in three-day increments on each double-page spread. The program is designed to help students develop habits that will make it easier for them to get into their desired school by taking advantage of the curiosity and concentration that are the strengths of those who give up after three days to help them "make their daily routine a habit" and by helping them "clarify their goals" through content that encourages them to think about their future dreams and careers. Once you have acquired this "habit power," you can use it in a variety of situations, not just exams, but also employment, qualifications, work, hobbies, romance, marriage, and more, providing you with the basic skills to live a happy life.

[A three-day diary created in collaboration with the University of Tokyo]
The "Three-Day Quit Diary" was completed after extensive discussions between the Yawaruki Switch Group and Professor Atsushi Makino of the Graduate School of Education at the University of Tokyo, as well as current University of Tokyo students. Based on the research results of the Yawaruki Switch Group to date, the key to developing a "successful constitution" is to "establish a habitual lifestyle" and "clarify goals," and various ideas for achieving these are condensed into one notebook. We respond to the desperate voices of students and parents who are troubled by giving up after three days, saying, "I can't keep it up" or "I don't have the perseverance."

(Reference material)
[Yaruki Switch Group's T-POINT Service]
"For every clap, you get T-POINT. "
The Yaruki Switch Group looks to the future of children and aims to help them develop motivation and confidence through learning, and to develop the self-reliance they need to carve out their own paths in life once they enter society. The small successes you gain by working hard towards your dreams and goals will build your confidence and become the driving force to take on the next challenge. Takuto HD and TPJ are promoting the idea of "Earn T-POINT for every clap you make."Under the catchphrase "T-POINT," we support children by awarding them with T-POINT for their efforts, challenges, and goal achievement. This service does not award points based on the amount of purchases, but rather awards points each time you attend the school. In addition, T-POINT are awarded when you improve your score in areas such as study habits and lifestyle habits in the "Motivation Up System" that assesses your personality, and when you complete designated textbooks. We will further increase children's motivation by awarding T-POINT to children for their efforts and goal achievement, a first in the education industry.

Materials related to this matter

The first joint project between TSUTAYA and the Yaruki Switch Group. The diary "Three Days of No Time Diary," developed through a collaborative project between the Yaruki Switch Group and the University of Tokyo, will be available at TSUTAYA from February 17th.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Entertainment Business Division
Public Relations Officer: Yuta Takahashi TEL: 03-6800-4764