CCC and SKIYAKI enter into capital alliance ~ CCC launches full-scale fan site and fan club business

2014.03.03 Press Releases
Culture Convenience Club Co., Ltd. / SKIYAKI Co., Ltd.

-Developing a fan club and fan site business that serves as a bridge between artists and fans, backed by database marketing based on TSUTAYA members and TSUTAYA stores-

Culture Convenience Club Co., Ltd. (head office: Osaka City, Osaka Prefecture; President and CEO: Muneaki Masuda; hereinafter referred to as CCC), which operates TSUTAYA stores nationwide and has the T membership organization, the largest points service in Japan, has entered into a capital alliance with SKIYAKI Inc. (Shibuya Ward, Tokyo; Representative Director: Takuya Miyase), which operates and manages over 300 fan sites and fan clubs for music artists, to make it a subsidiary. The company will launch a fan club and fan site business that utilizes CCC's membership base and the business base of TSUTAYA and other stores.

In the future, SKIYAKI plans to introduce a "T-POINT Service" to its fan club and fan site services, which will allow fans to accumulate and use T-POINT when purchasing artist merchandise, and also plans to issue fan club membership cards with the functionality of a T-CARD. Additionally, through database marketing, we plan merchandise that will be of great value to artist fans, and offer a wide range of services to music fans.

In addition, we provide artist production companies with services such as the development and sale of artist goods to members at TSUTAYA, which has more than 1,400 stores nationwide, and TSUTAYA Online Shopping, as well as support for artist promotion, such as proposing tie-up projects and sales proposals based on marketing data across fan club sites, live performances, and stores, thereby providing a platform with high added value for both artists and fans.

Through this partnership, SKIYAKI and CCC will provide a platform that connects fan clubs, fan sites, live performances, TSUTAYA stores, e-commerce, and more, allowing both fans and artists to enjoy music even more, in an era when the number of people attending live concerts is increasing and ways of enjoying music are diversifying. This will serve as a bridge between artists and fans, and will develop fan club and fan site services that add value to both parties.

(Supplementary material)
■ Details of the capital alliance
① Acquisition date: Thursday, February 20, 2014
② Acquisition ratio: CCC will acquire more than 50% of SKIYAKI's shares

■About SKIYAKI Co., Ltd.
As Japan's largest fan site and fan club service provider, SKIYAKI has developed its own in-house platform specifically for fan sites and fan clubs, and currently has contracts with over 100 production companies and labels, including major production companies.
Company Profile
①Name: SKIYAKI Co., Ltd.
②Address: Fuji Building 40, 4th floor, 15-14 Sakuragaokacho, Shibuya-ku, Tokyo
③Representative name: Representative Director and CEO Takuya Miyase
④Business Overview Official and mobile site business for artists, talents, athletes, etc.
　Fan club business for artists, entertainers, and athletes, on-demand goods business, etc.
⑤Established August 2003
⑥ Capital: 195.5 million yen (including capital reserve)

■About Culture Convenience Club Co., Ltd.
In addition to conducting database marketing using its T-member base of 47.97 million (active uniques as of the end of January 2014), the company operates the "TSUTAYA" franchise business, which distributes music software such as CD sales and rentals, and also offers various ways to enjoy music by hosting invitation-only live events such as "Tsutaya Rock," "T-GROOOVE," and "Wear the Music!" for purchasers. Additionally, in December of last year, we acquired the naming rights to four live music halls in Shibuya, Tokyo.

Company Profile
①Name: Culture Convenience Club Co., Ltd.
②Location: 2-5-25 Umeda, Kita-ku, Osaka City, Osaka Prefecture
③Representative name: President and CEO: Muneaki Masuda
④ Business Overview: Entertainment business centered on bookstores, database marketing business centered on T-POINT, planning of various internet services and new platform services, and proposal of new lifestyles through these platforms.
⑤Established September 1985
⑥ Capital: 31,929 million yen *As of March 31, 2013 (total amount of capital and capital surplus)

Materials related to this matter

CCC and SKIYAKI enter into capital alliance ~ CCC launches full-scale fan site and fan club business

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. President's Office Public Relations TEL: 03-6800-4764 (Entertainment Business Division)