"TSUTAYA TOKYO ROPPONGI" reopens today, March 4th (Tuesday) after undergoing a complete refurbishment

2014.03.04 Press Releases
Culture Convenience Club Co., Ltd. Entertainment Business Division

- Discover books, movies, and music that can only be found in a physical store, something you can't get on a smartphone or PC. TSUTAYA's first sales floor proposal tailored to the life cycle and sensibilities of consumers. -

Culture Convenience Club Co., Ltd.'s Entertainment Business Division reopened TSUTAYA TOKYO ROPPONGI on Tuesday, March 4, 2014, marking the end of its 10th anniversary year, after a complete renovation. The new store offers unprecedented sales proposals for books, movies, and music, as well as concierge services, as a new type of TSUTAYA lifestyle offering.

The space has been newly designed to be a place where people can meet and connect with each other. We have set up a new "BOOK & CAFE" style book sales area, centered around a Starbucks with an island-style 360-degree open counter. The book section is categorized by six "verbs that describe actions" that correspond to the life cycle of consumers: "travel," "work," "dress up," "eat," "live," and "play."It is not a "bookstore" where you go to buy the books you want in advance, but a place where you come to discover a lifestyle, where you can find all kinds of "hints" and "opportunities" big and small that will make each of your "actions" more enjoyable, more personal, and full of surprises and discoveries.

The second floor will feature a book section with a theme of "gifts," as well as sections offering suggestions on how to enjoy "movies" and "music."In pursuit of the essence of movie selection and discovering a good film, instead of the usual arrangement of foreign films, Japanese films, or action films, dramas, etc. that is common at traditional TSUTAYA stores, the concierges will make suggestions from a variety of unique perspectives that value the sense and sensibility of choosing a film, based on the major themes of "love," "life," "men and women," and "time."In addition to a CD section for each era, the music section will not only sell CDs, but will also stock speakers selected under the theme of "enjoying music in a stylish and free way."

In an age where anything can be obtained online via smartphones and PCs, the new TSUTAYA begins with TSUTAYA TOKYO ROPPONGI, which considers reasons to visit a store and pursues the values that only a physical store can offer, such as encounters, communication, and comfort.

1F / BOOK & CAFE with an open counter surrounded by books ~ Book sales area divided into six genres

Traveling / "Traveling is encountering things that don't yet have a name"
Here, we will help you with your journey in two ways. The first is a journey through space. With shelves divided by city, country, and region, the store invites you into the world of real travel, inspired by high-quality photo books and guidebooks related to each location. The second is time travel. Art books are arranged in chronological order on the shelves, allowing visitors to trace the history of human activity through art. Furthermore, in the special feature corner where a theme is decided each month and photo books are lined up, we will suggest that you will encounter new books that go beyond just checking out new releases. We also have a selection of rare vintage books. Please enjoy a mental trip in front of this shelf.

Work / "Working is creating the future"
The theme of "Work" is "Creating the future."We have a wide variety of books available, not just "business books," ranging from books that give you a sense of the changing times and the world of the future, such as new technology, new businesses, and new ways of working, to classics that will help you improve yourself and deepen your knowledge. We hope that our customers will find hints for building a more enjoyable and hopeful future through their work. We will continue to make many proposals to the "working people" who gather in Roppongi, one of the world's leading business cities.

Pretending / "Pretending to be yourself and no one else"
Whether we're on a date with our loved one, having an important meeting at work, or relaxing with family on the weekend, we dress to suit the occasion and location. The act of "dressing up" that we do every day without thinking about it is an important means of communication that connects us with those around us, and also a way of expressing who we are as people. I would be happy if this site could become a place where people can find answers to what they want to be through a variety of books, including books that feature a variety of styles, books that propose harmonious beauty both inside and out, books about people who have reached their own world of beauty, and books that make no sense.

Eating / "To eat is to live. The story of your life. "
I believe that if we can eat better, then life and enjoyment will also become better. To that end, we hope to create an opportunity for you to start your own food story by learning about the changes in your awareness and feelings about food, which is a part of your life every day of the year. The joy of enriching the dining table and welcoming family and friends. The joy of tasting something you've never eaten before. These will surely change the way you and those connected to you live their lives. Enjoy the "Eat" shelf as you choose tonight's menu.

Living / "To live is to love. Go to sleep every night with gratitude. "
To live is to love. I hope that each person will have their own aesthetic sense of lifestyle and that we can respect each other's. We encounter many conflicts in our lives. Sometimes we tend to turn a blind eye or run away from things that are bothersome. But if one person's behavior changes through just a small trigger, the behavior of the person next to them will also change, and the world will change, even if just a little. Even the same behavior can change your life just by changing the way you look at it. I hope you will find many inspirations through this book.

Play / "Enrich your life with adult off-time"
It's never too late to start something. Haruki Murakami started running marathons at the age of 33 and is still an active runner even now at over 60 years old. The "play" we propose is a lifestyle in which you pursue your hobbies and philosophies in your free time. When you lose track of time as you gaze upon a specially selected piece, when you engage with nature and the actions you take that you don't even think about on your work days, these are the times when you might actually be at your most like yourself. Discovering a "play" that allows you to get away from your day job and continue to hone your skills on the weekends will surely enrich your life. We have a book like this waiting for you.

2F/A happy chance encounter with movies and music. MOVIE&MUSIC

MUSIC SELL & AUDIO
We focus on artists who convey a lifestyle through music, and we offer music that goes beyond just the hit charts. On the wall, where you can enjoy music from your own era, music is collected by release year, regardless of whether it is Western or Japanese music. In the audio zone, we have a selection of speakers selected under the theme of "enjoying music in a stylish and free way," so please come and experience them for yourself.

To commemorate the renewal, Rambling Records has released a limited edition compilation album titled "LOUNGE MUSIC Reminiscence," which features 24 songs selected by TSUTAYA TOKYO ROPPONGI staff, exclusively for sale at TSUTAYA TOKYO ROPPONGI.

Comprised of two discs, "Late Night" and "Early Afternoon," the album is themed around "music that colors the 'special daily lives' of adults who work, play, and live in Roppongi," and features urban jazz arrangements of classic gems such as "Smile," "What A Wonderful World," and "I Will Always Love You."The artwork, which has a luxurious atmosphere, was actually photographed at TSUTAYA TOKYO ROPPONGI. It is a special piece that shows attention to detail.

[Product details]
"LOUNGE MUSIC Reminiscence" V.A (MBB20105)
Price: 2,500 yen (excluding tax) Release date: Wednesday, March 5th
Songs included (artist names in parentheses)
Disc-1 -Late Night
1. Arthur`s Theme (Stockholm Jazz Set)
2. Bad (Groovy Waters)
3. Calling You (Slow Motion) and 12 other songs
DISC2 -Early Afternoon 
1. Englishman in New York (Karen Aoki feat. native)
2. Is This Love (Groove Da Praia)
3. Paint It, Black (Sixth Finger) and 12 other songs

MOVIE SELL
We have a unique selection of films, including those selected based on sensibility and era, romantic comedies to watch with your partner, and family movies to enjoy with your family. You'll find something you'll want to keep forever.

MOVIE RENTAL
Instead of categorizing movies into categories such as "Foreign Films," "Japanese Films," "Action Films," and "Dramas," which are commonplace in TSUTAYA sales floors, we have adopted a display method that is a first for TSUTAYA, which allows customers to encounter movies. The concierge will suggest works based on themes such as "Love," which explores various forms of love; "Life," which captures the stages of life and ways of living; "Men and Women," which brings together 100 sexy men and women; and "Time," which brings together works that symbolize the era, sprinkling keywords that appeal to the senses. Come to TSUTAYA TOKYO ROPPONGI without having to decide which movie to watch, and choose a movie based on your mood and intuition for the day.

Materials related to this matter

"TSUTAYA TOKYO ROPPONGI" reopens today, March 4th (Tuesday) after undergoing a complete refurbishment

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Entertainment Business Division
Public Relations Officer: Yuta Takahashi TEL: 03-6800-4764