Skylark and T Point Japan launch new CRM promotion service

2014.03.06 Press Releases
Skylark Co., Ltd. / T Point Japan Co., Ltd.

- First round: Order eligible products and receive 200 points and a free drink bar voucher -

Skylark Co., Ltd. (Head office: Mitaka City, Tokyo; President and CEO: Makoto Tani; hereinafter referred to as "Skylark") and T Point Japan Co., Ltd. (Head office: Shibuya Ward, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as "T Point Japan") will launch a coupon service on March 6, 2014, as part of Skylark's new CRM strategy.

This service is a coupon site that allows T-CARD users to use coupons at over 2,500 Skylark Group family restaurants nationwide, including Gusto, Jonathan's, Bamiyan, and Yumean. When you complete the T Members-only service application process, you will receive discount coupons based on your usage.

To commemorate the launch of this new service, we will be offering 200 T-POINT to all customers who have completed the registration process and ordered eligible products, as well as a campaign in which new customers will receive a free drink bar voucher.

Skylark and T Point Japan have been working together to utilize T-POINT data in menu revisions and new product development, and have now decided to launch this service with the aim of providing convenient and advantageous services tailored to the individual needs of the approximately 9 million customers who use Skylark's Oto Coupons. Both companies will continue to aim to improve customer satisfaction through Otocoupon and strive to make Skylark Group family restaurants more convenient and comfortable to use.

"Otocoupon x T-POINT" Service Overview

■Service start date: Thursday, March 6, 2014
■How to use the service: Otocoupon site (http://otpn.jp/affil_index.php?s=web1403newsAfter registering as a member (free of charge) on the T-SITE, you will need to link your T-SITE login ID (to use services exclusive to T-members).

Campaign Overview

■ Campaign period: Thursday, March 6th, 2014 to Wednesday, April 9th, 2014
■Campaign Overview:
(1) Receive 200 T-POINT when ordering eligible products
Customers who have completed the application process for T Member-only services will be asked to enter the campaign on the campaign page during the campaign period. All customers who order eligible products at Skylark Group family restaurants and present their T-CARD at the time of payment will receive 200 T-POINT.
<Applicable products>
Gusto: Fresh tomato and basil Italian cheese hamburger
Bamiyan: Fried chicken with two kinds of sauce
Jonathan: American spaghetti with snow crab
Yumean: Tofu Jjigae
Grazie Gardens: Authentic Margherita Pizza
Ohashi Café Gusto: Spicy gapao rice with 13 grain rice and the aroma of holy basil
Aiya: Kayouzen
Steak Gusto: Thick-cut sirloin steak

(2) Free drink bar coupon
New customers who apply to use the T-member exclusive service will receive a free drink bar voucher that can be used at all Gusto, Bamiyan, Jonathan, Yumean, Steak Gusto, Grazie Gardens, Ohashi Café Gusto, and Aiya stores during the applicable period.

Materials related to this matter

Skylark and T Point Japan launch new CRM promotion service

Inquiries regarding this matter

T Point Japan Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464