"Survey on 2014" There are only two months left in 2014. There's still time! What do you want to do this year? 50% of people think that "2014 was a fulfilling year," while 80% feel that "there are things left undone."
2014.11.05
Press Releases
Culture Convenience Club Co., Ltd.
-What I want to do this year: 1st place "travel," 2nd place "work," 3rd place "study"-
Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "2014 Survey" using the "T Survey," an online opinion survey targeting 1,408 male and female T members who use T Cards.
Digest of the 2014 survey results
● 55.0% of people think that this year was fulfilling
On the other hand, 78.3% of people feel that they have something left undone this year.
●What did you leave undone this year?
1st place: "Travel", 2nd place: "Work", 3rd place: "Study"
●What entertainment would you like to enjoy this year?
●What home appliances would you like to buy this year?
1st place: "Futon cleaner", 2nd place: "iPhone 6", 3rd place: "Smartphone"
●Where do you want to go this year?
What do you want to throw away this year?
1st place: "Cigarettes," 2nd place: "Clothes," 3rd place: "Cleaning the house (room)"
● 55.0% of people think that this year was fulfilling
78.3% of people feel that they have something left undone this year.
There are only two months left in this year. So, to find out what people can do in the remaining two months of the year to make 2014 a fulfilling one, we conducted a "2014 Questionnaire Survey" with 1,408 men and women aged 18-69.
First, we asked, "Was this year fulfilling?" 55.0% of people answered "It was fulfilling" or "It was somewhat fulfilling," meaning that the majority of people answered that 2014 was a fulfilling year. Among these, the percentage of women who answered "fulfilling" or "fairly fulfilling" was more than 10% higher than that of men.
Next, we asked, "Is there anything you want to accomplish this year?" 78.3% of people answered "A lot" or "A little," revealing that while 2014 was a fulfilling year, many people still have things they want to accomplish. Looking at the results by gender and age group, 40% of men in their teens and twenties responded that they "have a lot of things left to do."
●What did you leave undone this year?
1st place: "Travel", 2nd place: "Work", 3rd place: "Study"
When 1,103 people who answered "There is something I have left undone this year" were asked to freely answer what it was, the most common answer was "travel," followed by "work" and "study."While many of the answers were within the realm of what is actually possible in the remaining two months, the fact that "work" and "study" dominated the list of answers also gives a glimpse into the seriousness of Japanese people.
【trip】
★We had planned a trip, but had to give up due to bad weather. (30s/male)
★Not being able to travel anywhere (Male, 40s)
★Travel to more places. (20s/female)
【work】
★Improvement of work skills (40s/female)
*Failure to complete assigned tasks satisfactorily. (20s/male)
★Next step in my career (30s/man)
【study】
★ I didn't study English (male, 40s)
★Studying for the national exam (male, 60s)
★Studying for job hunting (woman in her 20s)
[Qualifications]
★I wanted to get a calligraphy qualification (30s/female)
★I was unable to study satisfactorily for the qualification exam that I had taken a whole year to prepare for. (20s/male)
[Marriage/Love]
★Finding a marriage partner (30s/man)
★Not in love (20s/female)
●What entertainment would you like to enjoy this year?
Next, we asked respondents to select multiple answers from the top films in TSUTAYA's annual rankings to choose the entertainment they would like to enjoy this year, including "movies you should see" and "books you should read." In the "movies" category, the top answer was "Frozen," which was a record-breaking hit among films released in 2014, followed by "The Eternal Zero" in second place and "Kiyosu Conference" in third place. On the other hand, in the "Books" category, the top spot went to "Eternal Zero" by Naoki Hyakuta, which was also ranked highly as a movie. In second place was "The Man Called Pirate," another book by Naoki Hyakuta that was also selected for the 2013 Booksellers' Award, and in third place was "The Snow White Murder Case," a book by Kanae Minato that was also made into a movie in March 2014.
●What home appliances would you like to buy this year?
1st place: "Futon cleaner", 2nd place: "iPhone 6", 3rd place: "Smartphone"
2014 was also a year in which new home appliances were released that made the most of the latest technology, such as wearable devices and cloud-based health management services.Among these, when asked "Which home appliance would you like to buy this year?" in a multiple-choice question, the top three answers were "futon cleaner" in first place, "iPhone 6" in second place, and "smartphone" in third place. The home appliances that ranked highly here are not particularly expensive, so many people are probably thinking about purchasing one with their year-end bonus this year.
●Where do you want to go this year?
"Travel" was chosen as the number one thing people have left undone this year. When asked where specifically they would like to go for domestic and overseas travel, the top three choices for domestic travel were Hokkaido, Okinawa, and Kyoto. Next, in the "Overseas" category, the top three countries were "Hawaii" in 1st place, "Taiwan" in 2nd place, and "Korea" in 3rd place. This year's end of the year will see a long holiday of up to nine days in a row. The results showed that the destinations chosen were not nearby but slightly farther away within Japan, or overseas cities where the yen is weak but are still popular among Japanese people.
What do you want to throw away this year?
1st place: "Cigarettes," 2nd place: "Clothes," 3rd place: "Cleaning the house (room)"
Before the end of the year comes the "spring cleaning."So, as the final question, we asked free-choice questions such as, "What would you like to throw away this year?" The top answer was "cigarettes," an experience rather than a thing, showing that people are becoming more health-conscious. The second most popular answer was "clothes," and the third was "tidying up the house (room)." These are the items that people want to throw away during their big cleaning, which is quite likely to happen if they work hard little by little from now until the end of the year.
■ Survey Overview
Survey method: Internet (T Survey)
Survey period: Friday, October 17th to Wednesday, October 22nd, 2014
Survey area: Nationwide
Survey subjects: Men and women aged 18 to 69 (T members)
Sample size: 1,408 people
10～20代 30～40代 50～60代 合計
男性 196人 305人 181人 682人
女性 201人 329人 196人 726人
合計 397人 634人 377人 1,408人
■What is the T Survey?
This is one of the largest online research services in Japan, with 8 million T Card users registered. All members who complete research and surveys will be rewarded with T Points. In addition, the responses you provide will be processed as statistical information and used by companies and media outlets for product development and service planning. Each and every opinion we receive from our members will be an important key point in creating a bright future for people, companies, and Japan.
CCC offers marketing solutions to companies, from planning surveys through "T Surveys" to compiling and analyzing them as a research program tailored to their needs.
Materials related to this matter
"Survey on 2014" There are only two months left in 2014. There's still time! What do you want to do this year? 50% of people think that "2014 was a fulfilling year," while 80% feel that "there are things left undone."
Inquiries regarding this matter
■Inquiries regarding the press release:
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464
■Inquiries regarding the T Survey:
Culture Convenience Club Co., Ltd.
Sales representative: Itakura and Hirano
MAIL: dbwatch@ccc.co.jp
TEL: 03-6800-4561
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