TSUTAYA exclusive headphones go on sale today! The first model in the popular series! Newly released with different colors for left and right ears!!

2014.11.20 Press Releases
Culture Convenience Club Co., Ltd. / TSUTAYA Company

Culture Convenience Club TSUTAYA Company Ltd. (headquarters: Shibuya-ku, Tokyo; hereinafter referred to as TSUTAYA), which operates TSUTAYA stores nationwide, has teamed up with Audio-Technica Corporation (headquarters: Machida-shi, Tokyo; hereinafter referred to as Audio-Technica), a global headphone manufacturer, to release headphones in TSUTAYA's original colors on November 20, 2014.

The models being released this time are the popular over-the-band headphones (ATH-S100 series) and the long-selling inner headphones (ATH-CKL203 series) in TSUTAYA-exclusive colors. Since their release, these two series have become popular items at TSUTAYA stores, which sell merchandise, especially among young people.
Based on database marketing for the product, and in response to feedback that people wanted to enjoy the series in new colors, TSUTAYA and Audio-Technica have selected products with excellent design based on a survey, and will release these headphones with different colors on the left and right sides, a first for the manufacturer.

TSUTAYA will continue to utilize database marketing to propose products that respond to customer feedback.

TSUTAYA Limited Headphones Overview

■Inner headphones
Price: 1,480 yen (excluding tax)
Features: A newly designed φ8.5mm driver in a lightweight and small body that provides a stable fit, delivering high-quality sound.

■Portable headphones
Price: 1,980 yen (excluding tax)
Features: Fashionable pop coloring, compact size, and powerful sound

Materials related to this matter

TSUTAYA exclusive headphones go on sale today! The first model in the popular series! Newly released with different colors for left and right ears!!

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. TSUTAYA Company
Public Relations Officer: Satoko Noguchi TEL: 03-6800-4764