MicroAd forms business alliance with CCC Marketing in the ad platform business

2014.12.03 Press Releases
MicroAd Co., Ltd. / CCC Marketing Co., Ltd.

- Advertisement distribution begins using purchase data from physical stores held by CCC -

MicroAd, Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Watanabe Kentaro; hereinafter "MicroAd") and CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Masuda Muneaki; hereinafter "CCC Marketing"), a wholly owned subsidiary of Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Masuda Muneaki; hereinafter "CCC"), have agreed to a business partnership. Starting in January 2015, the two companies will begin offering advertising distribution services using purchaser category data from physical stores held by CCC and CCC Marketing on MicroAd BLADE, the DSP provided by MicroAd.

To date, MicroAd has pursued the optimization of ad delivery by making full use of over 10 billion pieces of user behavior data per day on approximately 65 million people, which accounts for over 85% of Japan's internet users. Furthermore, we actively promote MicroAd BLADE at 18 locations across 10 countries, and have grown into one of the leading ad platforms in Asia, with over 9,000 advertisers both in Japan and overseas using the service.

Meanwhile, CCC and CCC Marketing are conducting database marketing utilizing data from T-Point, Japan's largest shared points service, which is used by 51.11 million people (number of members after name matching), accounting for 40% of Japan's total population, and can be used in a wide range of areas closely related to daily life at over 290,000 stores.

With the launch of this service, by utilizing the trend data and lifestyle data estimated from physical store purchases held by CCC and CCC Marketing on "MicroAd BLADE," it will be possible to generate categories and deliver advertisements that were previously not possible with web behavior data alone. Furthermore, it will be possible to combine trend data estimated from purchases in physical stores with online behavioral data and deliver it, and we will also work on generating new categories based on the requests of advertisers and agencies. This allows you to select the target audience you want to appeal to from a new perspective, resulting in efficient ad delivery.

For example, you can select and deliver to the following targets:
　・A businessman in his 30s who enjoys coffee
　- A man in his 40s who owns or uses a car
　- Women in their 20s who are interested in cosmetics and have a strong interest in high-priced products

Through the cooperative relationship between the two companies, MicroAd will strive to provide users with useful information, while also pursuing the development of competitive new services and further improvement of existing services, with the aim of achieving sales of 3 billion yen by fiscal 2017.

In addition, in order to strategically develop and promote the services created through this partnership, the two companies are considering further strengthening their partnership, such as through capital participation in MicroAd Plus Inc., a wholly owned subsidiary of MicroAd.

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MicroAd forms business alliance with CCC Marketing in the ad platform business

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Mai Ando
Tel: 03-6800-4464