"Survey on Hay Fever" We asked 1,793 T members: 40% are aware that they suffer from hay fever! Of those, 50% have suffered from hay fever for over 10 years! Are there differences in how veterans and newcomers deal with it?

2015.03.06 Press Releases
Culture Convenience Club Co., Ltd.

-The most popular foods and drinks for preventing hay fever are 1st place - yogurt, 2nd place - sweet tea, and 3rd place - natto.

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a pollen allergy survey using the online "T Survey," targeting 1,793 T members, both male and female, aged 16 to 69, who use T cards.

Hay fever survey digest

●40% of people are aware that they have hay fever! Of those, 50% have had hay fever for over 10 years! 　
●The measures taken by newcomers who have had hay fever for less than three years are masks (65.6%), eye drops (17.2%), and air purifiers (17.2%).
　Among those with hay fever history of 4 to 9 years, the most common hay fever prevention measures are masks (71.6%), prescriptions from the doctor (27.6%), and eye drops (25.9%).
　Among veterans with a history of hay fever of 10 years or more, the most common measures to combat it are masks (72.4%), prescriptions from the doctor (37.2%), and eye drops (33.6%).
The most popular foods and drinks for hay fever prevention are: 1st place - yogurt, 2nd place - sweet tea, 3rd place - natto, 4th place - chocolate, 5th place - banana
●During hay fever season, all you want to do is sleep and stay at home!
　What video works does TSUTAYA recommend for those who are stuck at home?

●40% of people are aware that they have hay fever! Of those, 50% have had hay fever for over 10 years!

Runny nose, stuffy nose, itchy eyes... We are currently in the middle of the difficult pollen season for those with hay fever. In this T Survey, we conducted a "Hay Fever Questionnaire Survey" with 1,793 men and women aged 16 to 69 to find out what measures people with hay fever are taking.
First, we asked respondents whether they had hay fever, and 754 people, or 40%, answered "yes," showing that hay fever is spreading nationwide. On the other hand, 2% of respondents answered, "I used to have hay fever, but as a result of treatment, I no longer have hay fever."
Furthermore, when those who answered "I have hay fever" were asked when they first developed it, 16.1% said they had developed it within the past three years, 29.2% said they had it within the past four to nine years, and 54.7% said they had suffered from hay fever for more than ten years, revealing that the majority of people have had hay fever for more than ten years.

●The measures taken by newcomers who have had hay fever for less than three years are masks (65.6%), eye drops (17.2%), and air purifiers (17.2%).
　Among those with hay fever history of 4 to 9 years, the most common hay fever prevention measures are masks (71.6%), prescriptions from the doctor (27.6%), and eye drops (25.9%).
　Among veterans with a history of hay fever of 10 years or more, the most common measures to combat it are masks (72.4%), prescriptions from the doctor (37.2%), and eye drops (33.6%).

Next, we investigated whether there were differences in how people dealt with hay fever depending on their history of hay fever. First, we asked people who have been suffering from hay fever for less than three years, and the top coping methods were "masks (65.6%)," "common medicines: eye drops, irrigation (17.2%)," and "air purifiers (17.2%)," showing that people start by taking measures that are close to home. Next, we asked experienced hay fever sufferers who have been suffering from hay fever for 4 to 9 years, and the top answers were "masks (71.6%)," "hospital: prescription (27.6%)," and "general medicines: eye drops, irrigation (25.9%)." Veteran sufferers who have been suffering from hay fever for 10 years or more also gave the same top answers as the experienced sufferers, with the results being "masks (72.4%)," "hospital: prescription (37.2%)," and "general medicines: eye drops, irrigation (33.6%)."We found that the difference between newcomers to hay fever and mid-career/veteran sufferers is whether they go to the hospital or not, and that taking hospital medication is a way of dealing with the problem that only those who have suffered from hay fever for many years use.
Furthermore, the pollen allergy veterans were more likely than new and mid-career pollen sufferers to choose "clean off the pollen before entering the house," "use an air purifier," and "dry clothes indoors," indicating that they are making an effort to "avoid bringing pollen into the house."

The most popular foods and drinks for hay fever prevention are: 1st place - yogurt, 2nd place - sweet tea, 3rd place - natto, 4th place - chocolate, 5th place - banana

During hay fever season, there is endless talk of things like "●● is effective against hay fever!", but when we asked people who suffer from hay fever what foods and drinks are popular as hay fever remedies, the number one choice was "yogurt (30.4%)," which has long been a popular remedy for hay fever. In second place was "Tiancha (13.7%)," a sweet tea that has long been consumed in China as a healthy tea, followed by "Natto (8.1%)," "Chocolate (5.7%)," and "Banana (5.4%)."
On the other hand, more than half (55.3%) of the respondents answered that they "do not (or did not) eat or drink anything to prevent hay fever," indicating that not many people rely on food or drink as a means of dealing with the condition.

●During hay fever season, all you want to do is sleep and stay at home!
　What video works does TSUTAYA recommend for those who are stuck at home?

Finally, we asked those who suffer from hay fever what they would like to do during the difficult hay fever season. The overwhelming majority of responses were "sleeping" and "staying at home instead of going out."The next most common answers were "going abroad," "taking a bath or hot spring," and "washing my nose."Other unique answers included "collecting free tissues," "cutting down all the cedar trees," and "getting my eyelashes permed."In general, we found that people with hay fever want to stay at home and relax during the hay fever season, rather than going outside where pollen is flying around.

So, we asked a rental merchandiser at TSUTAYA about the best video titles they would particularly recommend as entertainment for staying at home.

●Recommended works (1)... "Serial TV Drama Massan"
You can see the love between that couple again! TSUTAYA will start renting Massan from February 27th. A story of the life and love of a couple who are trying to make genuine Japanese whiskey. Watching Ellie, who came from a foreign country, try to become Japanese makes me want to reflect on the Japanese spirit and myself once again.

●Recommended Works (2)... "24 -TWENTY FOUR- Live Another Day"
The latest installment of the legendary overseas drama "24" has finally arrived in Japan! Jag goes on a rampage on the largest scale in the history of "24"! This time, the shock and excitement are doubled with 12 episodes! Will a terrorist attack by unmanned bombers finally lead to the outbreak of world war!?

●Recommended work (3)... "Three Days: Love and Justice"
JYJ's Park Yoochun's first starring role in a drama! A love triangle story depicting the love and bonds between three brothers who are at the mercy of a strange fate. Two brothers who were separated at a young age are drawn to each other. Friend or foe... time that had stopped is starting to move again...!

■ Survey Overview
Survey method: Internet (T Survey)
Survey period: February 13th (Friday) to February 16th (Monday), 2015
Survey area: Nationwide
Survey subjects: Men and women aged 16 to 69 (T members)
Number of samples:
10～20代    30～40代    50～60代    合計
男性    300人    300人    298人    898人
女性    297人    299人    299人    895人
合計    597人    599人    597人    1,793人

■What is the T Survey?
This is one of the largest online research services in Japan, with 9 million T Card users registered. All members who complete research and surveys will be rewarded with T Points. In addition, the responses you provide will be processed as statistical information and used by companies and media outlets for product development and service planning. Each and every opinion we receive from our members will be an important key point in creating a bright future for people, companies, and Japan.
CCC offers marketing solutions to companies, from planning surveys through "T Surveys" to compiling and analyzing them as a research program tailored to their needs.

Materials related to this matter

"Survey on Hay Fever" We asked 1,793 T members: 40% are aware that they suffer from hay fever! Of those, 50% have suffered from hay fever for over 10 years! Are there differences in how veterans and newcomers deal with it?

Inquiries regarding this matter
■Inquiries regarding the press release:
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464

■Inquiries regarding the T Survey:
CCC Marketing Co., Ltd.
Sales representative: Itakura and Hirano
MAIL: dbwatch@ccc.co.jp
TEL: 03-6800-4561