A new reading experience expanding with digital services The second installment following "Airbook" is "TSUTAYA Digital Bonus"

2015.03.13 Press Releases
Culture Convenience Club Co., Ltd. / BookLive Co., Ltd.

-Further expansion of "Airbook" magazines, reaching 100 titles!-

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo. (hereinafter referred to as CCC) is a group company of TSUTAYA Co., Ltd. (headquarters: Shibuya-ku, Tokyo), which operates the largest bookstore chain in Japan, "TSUTAYA," nationwide. Through the strategic business alliance with BookLive Inc. announced last year by TSUTAYA, the company has been working to create a new reading experience and comprehensive book platform against the backdrop of the expanding e-book market.
This time, we are pleased to announce the launch of "TSUTAYA Digital Bonuses" as the second service following "Airbook," as well as the expansion of "Airbook" titles and the start of handling AKB48 photo books from Mook.

As a "TSUTAYA Digital Bonus," if you purchase "OVERTURE No. 002" (Tokuma Shoten), which goes on sale on March 19th, at a TSUTAYA store by presenting your T-Card and registering, you will be able to access an electronic version (digital bonus) of photos not included in the magazine on BookLive!.

Airbook, which launched in December last year, has been well received and has expanded its offering to include 27 additional magazines and 57 titles from March 14th, bringing the total number of titles available to 109 (※1). The target magazines will be expanded to include women's magazine "ar," men's information magazines "Pen" and "dancyu," and car magazine "The My Car."In addition, Shueisha's digital fashion magazine titles have been expanded to include "eclat," "SPUR," "BAILA," "MAQUIA," "Marisol," "MORE," and "LEE," making all of these titles eligible for "Airbook."

TSUTAYA will utilize its database of 785 bookstores nationwide to offer a space where customers can enjoy the texture and encounter of books that can only be found in a real bookstore, while also creating new reading value by allowing customers to experience the portability and convenience of digital versions, thereby revitalizing the entire industry.

[Campaign details: 30,000 people will receive T points when they purchase eligible Airbook magazines]
Official website: http://tsutaya.jp/Airbook_cp2015/
Period: March 14, 2015 - April 30, 2015
Details: During the campaign period, customers who purchase the "Airbook" target magazine by presenting their T-Card will receive
Win up to 5,000 T-Points in the lottery

*Campaign lottery points are scheduled to be awarded at the end of May.

[What is the Airbook service?]
With this service, when you present your T-Card and purchase a book at any participating TSUTAYA store nationwide (*3), the digital version of the book you purchased will be automatically downloaded and you can enjoy it for free. The digital version is provided through BookLive!, so you will need to register and link your Yahoo! JAPAN ID (T-Card number registration) and BookLive! membership the first time only.

[TSUTAYA Digital Benefits]
This service allows you to purchase or rent eligible books, CDs/DVDs, games, character goods, etc. at participating TSUTAYA stores nationwide by presenting your T-Card, and you will automatically receive digital bonuses for books and supplements related to the eligible products, which you can enjoy for free. To use the digital benefits, you will need to register and link your Yahoo! JAPAN ID (T Card number registration) and BookLive! membership for the first time only. However, if you have already completed the Airbook service usage procedure, no new registration or linking is required.

*1 Total number of titles covered by the service (as of March 14, 2015)
*2 "Rurubu" applies to purchases made between March 14th and May 31st, 2015.
*3 Number of participating stores: 727 (as of March 1, 2015) For more information, please click here. http://tsutaya.jp/airbook_storelist/

■ List of magazines to be added to "Airbook" Please refer to the press release

Materials related to this matter

A new reading experience expanding with digital services The second installment following "Airbook" is "TSUTAYA Digital Bonus"

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Contact: 03-6800-4764