Launch of "T Air," which allows you to transfer your favorite CDs directly to your smartphone
2015.06.18
Press Releases
Culture Convenience Club Co., Ltd. / TSUTAYA Co., Ltd.
-Enjoy good sound. Proposing a new lifestyle with music
Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Masuda Muneaki; hereinafter referred to as CCC) and TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director: Masuda Muneaki; hereinafter referred to as TSUTAYA) will propose a new lifestyle of enjoying good sound and spending time with music through "T Air," the first digital product developed under the Tsutaya Bookstore brand, at TSUTAYA stores and Tsutaya Bookstores, which CCC has expanded nationwide as "places for proposing lifestyles" since its founding.
"T Air" is a digital product that allows you to easily import music CDs directly to your smartphone without using a PC. With a compact design that is only 16mm thick, it is easy to carry and store. The design, which resembles a book, was created by YOH KOMIYAMA, a product designer based in Tokyo and Shanghai.
The penetration rate of smartphones is increasing, and one in five people now use a smartphone. With the convenience of being able to transfer your favorite music CDs directly to your smartphone, we will continue to propose lifestyles where you can enjoy better quality sound and music than ever before. "T Air" will be available for pre-sale at 184 TSUTAYA bookstores nationwide from June 18th, with availability expanding from July 5th onwards.
*For details on stores selling the product, please seeHerePlease see.
Features of T Air
"design"
●The concept is "one book."
This was considered to be the most suitable concept to express the Tsutaya Bookstore brand. By adjusting it to the standard size of a book, it can be stored on a bookshelf. Also, the size is familiar to everyday life, so it blends seamlessly into the space.
●The thickness is only 16mm.
The reason we pursued thinness is to make it easy to carry around in a bag. To make the 16mm thickness possible, we took the time to design the internal structure, including the circuit board, from scratch. In addition to being slim, it also has a built-in high-performance drive that can import the equivalent of one CD (approximately 60 minutes) of lossless audio in approximately seven minutes.
●Simplicity with no waste.
By focusing on functionality and ease of use, unnecessary and excessive elements were eliminated, creating a pure and simple look.
●A matte texture that makes you want to touch it.
The body is finished with a rubber coating. When you touch it with your hands, it feels soft and warm, something you wouldn't expect from an industrial product. In addition, the entire unit is covered with a rubber coating, which acts as a non-slip surface when inserting or removing music CDs.
●Chic “light gray.”
The body color is a chic light gray that suits any user and space. The color is also designed to make dirt less noticeable.
"function"
● Music CD directly to your smartphone
●T Air allows you to easily import music CDs to your smartphone anytime, anywhere.
●Also supports writing to music CD-R/RW.
●Automatically acquires jacket photos and song information and displays lyrics
Music recognition with song information for over 180 million songs, both new and old, Japanese and Western music. Compatible with Gracenote MusicID, the industry standard technology. It automatically retrieves song information such as album name, song title, artist name, as well as jacket photos. You can also enjoy lyrics that automatically play along with the song being played.
● Recording sound quality can be set
iOS supports ALAC. Android supports FLAC. You can choose the audio quality for your audio from Android FLAC/iOS ALAC, AAC320kbps, 256kbps, 128kbps, and 96kbps.
Reference price
11,800 yen
Materials related to this matter
Launch of "T Air," which allows you to transfer your favorite CDs directly to your smartphone
Inquiries regarding this matter
Culture Convenience Club Co., Ltd., President's Office, Public Relations 03-6800-3570 / TSUTAYA Co., Ltd., Public Relations Unit 03-6800-4764