"Marriage Survey" We asked married couples aged 20-49: 80% of couples have a "harmonious" relationship! 70% are "satisfied"!

2015.07.02 Press Releases
Culture Convenience Club Co., Ltd.

―お互い満足した夫婦関係を築くために必要な3大要素「会話」「家事」「育児」 ～配偶者への不満の理由は男女で大きな差が！男性は「スキンシップ」、女性は「感謝の気持ち」～―

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "Marriage Survey" using the "T Survey," an online opinion survey, targeting 1,199 T members, both men and women, aged 20 to 49, who use T cards.

■Marriage Survey Digest
●84.6% of couples have a harmonious relationship.
On the other hand, the longer a couple is married, the less happy they tend to be.
●73.6% of couples are "satisfied" with their relationship.
　What kind of encounter will lead to a satisfying marriage?
1st place: "Hobbies/lessons," 2nd place: "SNS services," 3rd place: "arranged marriage" and "staff at my favorite store"
The elements necessary for building a mutually satisfying marital relationship are "having conversations between husband and wife" (68.0%),
"They help with housework" (28.9%), "They help with childcare" (24.7%)
●There is a big difference between men and women in the reasons for dissatisfaction with their spouses!
The top responses for men were "lack of physical contact on a daily basis," "lack of affection," and "lack of patience/endurance."
　The top responses for women were, "He doesn't show any gratitude," "We don't talk," and "He doesn't help with housework."

84.6% of couples have a harmonious relationship. On the other hand, the longer a couple is married, the less happy they tend to be.

While most of Japan enters the rainy season at this time of year, in the West it is said that if you have a wedding in June, you will be blessed by many people and have a happy married life. In this "T Survey," we asked 1,199 married men and women between the ages of 20 and 49 about their thoughts on marriage.
First, we asked whether the current marital relationship was harmonious. 35.3% answered "very harmonious," and 49.3% answered "harmonious." In total, 84.6% of households have harmonious marital relationships. By gender, 86.7% of men answered that their marriage was "very harmonious" or "harmonious," which was 4.1 points higher than women. When comparing this level of harmony with the length of marriage, 88.9% of those married for less than a year rated their marriage as "very happy" or "happy," indicating a higher-than-average level of harmony. From there, the level of harmony gradually increases, with the highest level of harmony at 96.8% for those married for "two to three years."On the other hand, couples who have been married for more than five years tend to see a gradual decline in their happiness level, with the lowest happiness level being those who have been married for more than 20 years, at 78.7%.

73.6% of couples are "satisfied" with their marital relationship. The top three ways couples meet to become happy couples are: 1st place "hobbies/lessons," 2nd place "SNS services," and 3rd place "arranged marriages" and "staff at a favorite store."

Next, when asked whether they were satisfied with their current marital relationship, 27.8% answered "very satisfied" and 45.8% answered "satisfied," indicating that a total of 73.6% of households have a satisfying marital relationship. By gender, 76.6% of men answered that they were "very satisfied" or "satisfied," which was 5.8 points higher than women, indicating that men are more likely to be satisfied and have a harmonious relationship with their spouse.
When comparing this satisfaction level with how they met their spouse, the highest satisfaction level was among those who met their spouse through "hobbies/lessons," followed by "SNS services," and then "arranged marriage" and "a staff member at a favorite store." The results show that the top rankings are based on opportunities that make it relatively easy to become closer to your partner. Looking at the overall reasons for meeting, the most common answer was "workplace" at 37.6%, followed by "school/student connections" at 17.7%, and "introductions from friends/acquaintances" at 15.9%.

The factors necessary for building a mutually satisfying marital relationship were "having conversations as a couple" (68.0%), "participating in housework" (28.9%), and "participating in childcare" (24.7%).

While over 70% of respondents said they were highly satisfied with their marital relationship, when asked to select multiple reasons for their satisfaction with their spouse, the top answer was "we talk to each other as a couple" at 68.0%, followed by "they help with housework" at 28.9% and "they help with childcare" at 24.7%. Recently, there has been an increase in efforts to promote women's advancement in society, and the working environment is undergoing major changes. However, it has also been found that even in marital relationships, spouses' participation in "housework" and "childcare" is a major factor in building a satisfying marital relationship. By gender, the top answer for men was "We have conversations as a couple" (72.5%), followed by "He helps with housework" (24.3%) and "He helps with childcare" and "He is patient/endurance" (18.0%). For women, the top answer was "We have conversations as a couple" (63.5%), followed by "He helps with housework" (33.5%) and "He helps with childcare" (31.3%).

There are big differences between men and women in the reasons for dissatisfaction with their spouses! The top reasons given by men are "lack of physical contact on a daily basis," "lack of affection," and "lack of patience/endurance."The top responses for women were, "He doesn't show any gratitude," "We don't talk," and "He doesn't help with housework."

Contrary to the reasons for satisfaction with their spouses, when asked about the reasons for dissatisfaction with their spouses, the top answer was "lack of daily physical contact" at 26.3%, followed by "lack of daily gratitude" at 23.1%, "lack of conversation between spouses" at 22.0%, "incompatible financial sense" at 19.4%, and "lack of affection" at 18.3%. Looking at the results by gender, the top answer for men was "lack of physical contact on a daily basis" at 35.1%, followed by "lack of affection" and "not being patient/endurance" at 22.1%, and then "lack of conversation between spouses" and "difference in financial matters" (18.2%). On the other hand, for women, the top answer was "no gratitude on a daily basis" at 29.4%, followed by "no conversation between husband and wife" at 24.8%, and "not helping with housework" at 21.1%, showing a large discrepancy in the reasons for dissatisfaction between men and women.

■ Survey Overview
Survey method: Internet (T Survey)
Survey period: Friday, March 20th to Tuesday, March 24th, 2015
Survey area: Nationwide
Survey subjects: Men and women aged 20 to 49 (T members)
Number of samples:
20～29歳    30～39歳    40～49歳    合計
男性    130人    244人    224人    598人
女性    154人    236人    211人    601人
合計    284人    480人    435人    1,199人

■What is the T Survey?
This is one of the largest online research services in Japan, with 9 million T Card users registered. All members who complete research and surveys will be rewarded with T Points. In addition, the responses you provide will be processed as statistical information and used by companies and media outlets for product development and service planning. Each and every opinion we receive from our members will be an important key point in creating a bright future for people, companies, and Japan.
CCC offers marketing solutions to companies, from planning surveys through "T Surveys" to compiling and analyzing them as a research program tailored to their needs.

Materials related to this matter

"Marriage Survey" We asked married couples aged 20-49: 80% of couples have a "harmonious" relationship! 70% are "satisfied"!

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464