DSP "MarketOne®" begins advertising based on purchasing trends

2015.10.02 Press Releases
Platform One Co., Ltd. / CCC Marketing Co., Ltd.

Platform One Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Norihide Akiba; hereinafter referred to as "Platform One") and CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as "CCC Marketing"), a wholly owned subsidiary of Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as "CCC"), have partnered to provide an advertising distribution service using category data estimated from actual purchasing behavior held by CCC and CCC Marketing on "MarketOneR," a demand-side platform (hereinafter referred to as "DSP") provided by Platform One. Platform One plans to begin offering this advertising distribution service in early November. }

Through this partnership, CCC and CCC Marketing will be able to create "interest categories" and "demographic categories" based on gender and age, estimated from the purchasing behavior of their physical stores, and use these categories for advertising delivery through MarketOne®. This will make it possible to generate categories and deliver advertisements that were previously not possible using web behavior data alone.
　Another feature of MarketOne® is that it allows for CPC (pay per click) delivery, which means that ads can be delivered while guaranteeing a cost per click for targeting estimated from actual purchasing behavior.
　Furthermore, when it comes to ad placements using data from CCC and CCC Marketing, just like the regular "MarketOne®," advertisers can select the domains to be displayed using either the whitelist method (*1) or blacklist method (*2), which also helps prevent damage to the advertiser's brand.

Through this partnership, Platform One Co., Ltd. will continue to provide multifaceted support for digital promotion and strive to improve the value of the services it provides to advertisers and advertising agencies.

(※1) The whitelist method is a method in which you specify which of the many "MarketOne®" pages are allowed to display ads, and ads are delivered only to the specified pages.
(※2) The blacklist method is a control method that prevents advertisements from being distributed by specifying the pages on which advertisements are not permitted to be displayed among the many pages on MarketOne®.

Data handling

About Platform One Co., Ltd.

Platform One develops and operates the DSP (※3) "MarketOneR" and SSP (※4) "YIELD ONER" as an internet advertising trading platform.

MarketOne® is a DSP used by over 3,000 advertisers, primarily national clients, with an ad delivery scale exceeding 110 billion impressions per month. It is used for a variety of digital promotions by combining various bidding methods such as CPC (pay per click), CPM (pay per impressions), and dCPA (automatic bid adjustment according to target CPA) with targeting methods such as audience, area, time, and device.

(※3) DSP is an abbreviation for Demand Side Platform, a platform that allows advertisers and advertising agencies to purchase advertising inventory, deliver ads, and target pages and audiences all in one place. By connecting with multiple SSPs and RTBs, you can secure the inventory your advertisers need, when they need it, and in the amount they need. (※4) SSP is an abbreviation for Supply Side Platform, a platform that provides functions that make it easier for media companies to sell advertising inventory and ad exchange functions. The SSP will present conditions such as a minimum bid price to the DSP.

■ Related URLs
Platform One Co., Ltd. 　http://www.platform-one.co.jp/
MarketOne Support Site https://marketone.jp/support/index.html

About CCC Marketing Co., Ltd.

CCC Marketing operates a database marketing business that utilizes data from T-Point, Japan's largest shared points service, which is used by 55.17 million people (as of the end of August 2015, after name matching), accounting for 40% of Japan's total population, and can be used in a wide range of areas closely related to daily life at over 340,000 stores.

■ Related URLs
CCC Marketing Co., Ltd. 　http://www.cccmk.co.jp/

Materials related to this matter

DSP "MarketOne®" begins advertising based on purchasing trends

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer
Tel: 03-6800-4464