Write a comment of support and receive a "Kakikome" (written comment)! One million people will receive a TSUTAYA "Kakikome" (written comment)!

2015.12.11 Press Releases
TSUTAYA Co., Ltd.

- "Selfie Goddess" Ikeda Eliza to appear in new TV commercial!! -

TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo / President and CEO: Masuda Muneaki / hereinafter referred to as "TSUTAYA") will be running a campaign starting Friday, December 11th, 2015, in which the first 1 million people to write a comment of support for their favorite movies, music, books or comics this winter will receive a bottle of TSUTAYA brand rice "Kakikome."In addition, to coincide with the start of the campaign, a TV commercial featuring Elaiza Ikeda, who is popular among female junior and senior high school students, will be broadcast nationwide. (See page 2 for details)

If you write your thoughts about the work or artist as a "support comment" on the special comment card you will be given at checkout and bring it to the store, you will receive a free TSUTAYA brand rice "Kaki Kome."The "support comment" cards received will be displayed in the store, allowing customers to share their passionate thoughts with each other in this customer-participation campaign.

A portion of the "supportive comments" received from customers through this campaign will be used as a promotional tool for the film at sales floors in TSUTAYA stores nationwide. Furthermore, among the supportive comments sent to each store, the most passionate ones will be featured in TSUTAYA's free information magazine, "TSUTAYA CLUB MAGAZINE," scheduled to be published next spring.

The "support comments" for this "Kakikome" campaign will be delivered to many people through TSUTAYA stores. It is an inspiring experience where you can encounter new works and artists. By writing comments, customers' enjoyment will become even broader and deeper, and TSUTAYA aims to create a store that serves as a "real social networking" space where customers can communicate and share their excitement.

In conjunction with this campaign, a new TV commercial will begin airing nationwide from Friday, December 11th. The commercial features Ikeda Elaiza, who is known as the "god of selfies" due to her popularity for posting selfies on social media. You won't be able to take your eyes off her cute expression as she gobbles down her food, saying things like, "Reading comments!", "Listening comments!", "Commenting in!", and "Now, writing comments!"Details of TSUTAYA's winter campaign and the commercial can be viewed on the following website.

<"Kakikome" Campaign Overview>
■ Implementation period: Friday, December 11, 2015 to Monday, January 11, 2016
■Campaign special page: http://tsutaya.jp/kakikome/
■CM broadcast period: Broadcast begins nationwide (excluding some areas) on Friday, December 11, 2015
■Check out the commercial featuring the cute Ikeda Elaiza munching on "Kakikome" rice on the special feature page below!
http://tsutaya.jp/kakikome/
■Profile of Eliza Ikeda:
Born in Fukuoka Prefecture, 19 years old. She is an exclusive model for the magazine "CanCam."
Recently, she has been attracting attention as an actress, appearing in the film "Everyone's an Esper!" (directed by Sono Sion) and the drama "JK wa Yuki Onna" (TBS, 2015). The selfies she posts on social media have become a hot topic, and her selfie pose known as the "Eliza pose" has become a hit among junior and senior high school girls. Her selfies have garnered such strong support that she has been dubbed "god-like."

Materials related to this matter

Write a comment of support and receive a "Kakikome" (written comment)! One million people will receive a TSUTAYA "Kakikome" (written comment)!

Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations Department
TEL: 03-6800-4764