"Survey on Hot Springs": 80% of Japanese people love hot springs! Are the number of "hot spring men" who visit hot springs four times a year and enjoy long baths gradually increasing?
2015.12.15
Press Releases
Culture Convenience Club Co., Ltd.
-Hot springs you would like to visit: 1st place: Yufuin, 2nd place: Beppu, 3rd place: Kusatsu, 4th place: Hakone-Yumoto, 5th place: Noboribetsu-
Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "Survey on Hot Springs" using the "T Survey," an online opinion survey, targeting 1,504 T members, both male and female, aged 18 to 69, who use T Cards.
Hot Spring Survey Digest
●The popularity of "hot spring boys" is on the rise! Men in their teens and twenties visit hot springs 4.05 times a year!
On the other hand, women in their teens and twenties are the ones who go to hot springs the least, going just 2.37 times a year. The average is 3.45 times per year. Japanese people love hot springs! 80% of people love hot springs!
●Ranking of hot springs you'd like to visit!
1st place: Yufuin (Oita Prefecture), 2nd place: Beppu (Oita Prefecture), 3rd place: Kusatsu (Gunma Prefecture), 4th place: Hakone-Yumoto (Kanagawa Prefecture), 5th place: Noboribetsu (Hokkaido)
●The ranking of the most favorite hot springs chosen by "hot spring experts"!
1st place: Beppu (Oita Prefecture), 2nd place: Kusatsu (Gunma Prefecture), Hakone Yumoto (Kanagawa Prefecture),
4th place: Arima (Hyogo Prefecture), Yufuin (Oita Prefecture)
●Do you like to relax in a hot spring? Or do you not like to soak?
The average is 23 minutes per session. Those who take the most leisurely baths are men in their teens and twenties, spending 26.6 minutes per bath. The people who took the least time to soak were women in their 50s and 60s, at 19.2 minutes.
●Which celebrity would you like to go on a hot spring trip with?
The top female celebrity chosen by men is "Ishihara Satomi," while the top male celebrity chosen by women is "Fukushi Sota."
「温泉男子」がジワリ！？10～20代maleが温泉に行く回数は年に4.05回！ On the other hand, women in their teens and twenties are the ones who go to hot springs the least, going just 2.37 times a year. The average is 3.45 times per year. Japanese people love hot springs! 80% of people love hot springs!
With only a few days left in 2015, the cold of winter is beginning to bite. In this T survey, we conducted a questionnaire survey on the theme of "hot springs" among T members aged 18 to 69.
In winter, there are more and more special features about hot springs on television and in magazines, and when asked if they like hot springs, 79% of people answered yes, showing how much of a hot spring fan Japanese people are.
When asked how often they visit hot springs, the overall average was 3.45 times a year. When broken down by gender and age, the people who went to hot springs the most were women in their 30s and 40s, who went 4.63 times a year, followed by men in their teens and 20s, who went 4.05 times a year, and women in their 50s and 60s, who went 3.62 times a year. The people who went to hot springs the least were women in their teens and 20s, who went 2.37 times a year.
Ranking of hot springs you want to visit! 1st place: Yufuin (Oita Prefecture), 2nd place: Beppu (Oita Prefecture), 3rd place: Kusatsu (Gunma Prefecture), 4th place: Hakone Yumoto (Kanagawa Prefecture), 5th place: Noboribetsu (Hokkaido)
Next, 1,192 hot spring lovers were asked to select multiple answers to the question, "Which hot spring would you like to visit?" The top answer was "Yufuin" in Oita Prefecture (49.7%), followed by "Beppu" in Oita Prefecture (43.0%), "Kusatsu" in Gunma Prefecture (40.1%), "Hakone-Yumoto" in Kanagawa Prefecture (36.1%), and "Noboribetsu" in Hokkaido (35.2%), resulting in a wide range of choices from Hokkaido to Kyushu. Furthermore, Yufuin was ranked number one across all age groups, proving to be an overwhelmingly popular hot spring.
"Hot spring experts" choose their favorite hot springs! 1st place: Beppu (Oita Prefecture), 2nd place: Kusatsu (Gunma Prefecture), Hakone Yumoto (Kanagawa Prefecture), 4th place: Arima (Hyogo Prefecture), Yufuin (Oita Prefecture)
Next, 106 "hot spring connoisseurs" who visit hot springs at least once a month were asked which hot spring was their favorite. The top choice was Beppu in Oita Prefecture (12.7%), followed by Kusatsu in Gunma Prefecture (8.8%) and Hakone-Yumoto in Kanagawa Prefecture (8.8%), and in fourth place were Arima in Hyogo Prefecture (7.8%) and Yufuin in Oita Prefecture (8.8%). Other hot springs in the top 10 include "Naruko" in Miyagi Prefecture (3.9%) and "Kurokawa" in Kumamoto Prefecture (3.9%), which did not rank among the hot springs people would like to visit.
Do you like to relax in the hot springs? Or do you prefer not to? The average is 23 minutes per visit. Those who take the most leisurely baths are men in their teens and twenties, spending 26.6 minutes per bath. The people who took the least time to soak were women in their 50s and 60s, at 19.2 minutes.
People enjoy hot springs in different ways, with some people soaking leisurely and others just getting in and out quickly. When asked how long people usually soak in a hot spring each time, the overall average was 23 minutes. When broken down by gender and age, the people who soaked in the hot springs the longest were men in their teens and twenties, at 26.6 minutes, while the people who left the hot springs the quickest were women in their fifties and sixties, at 19.2 minutes. The results show that younger generations in particular tend to soak in hot springs for longer periods of time.
●Which celebrity would you like to go on a hot spring trip with? The top female celebrity chosen by men is "Ishihara Satomi," while the top male celebrity chosen by women is "Fukushi Sota."
Finally, everyone was asked to give their own answer as to which celebrity they would like to go on a hot spring trip with. The top female celebrity chosen by men was "Ishihara Satomi," and the top male celebrity chosen by women was "Fukushi Sota."On the other hand, the top male celebrity chosen by men was "Abe Hiroshi," and the top female celebrity chosen by women was "Ayase Haruka."
■ Survey Overview
Survey method: Internet (T Survey)
Survey period: Friday, October 23, 2015 to Tuesday, October 27, 2015
Survey area: Nationwide
Survey subjects: Men and women aged 18 to 69 (T members)
Number of samples:
| 18 to 29 years old | 30 to 49 years old | 50 to 69 years old | total | |
| male | 301 people | 225 people | 225 people | 751 people |
| woman | 302 people | 225 people | 226 people | 753 people |
| total | 603 people | 500 people | 501 people | 1,504 people |
■What is the T Survey?
This is one of the largest online research services in Japan, with 9 million T Card users registered. All members who complete research and surveys will be rewarded with T Points. In addition, the responses you provide will be processed as statistical information and used by companies and media outlets for product development and service planning. Each and every opinion we receive from our members will be an important key point in creating a bright future for people, companies, and Japan.
CCC offers marketing solutions to companies, from planning surveys through "T Surveys" to compiling and analyzing them as a research program tailored to their needs.
Materials related to this matter
"Questionnaire survey on hot springs"
Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer TEL: 03-6800-4464
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