TSUTAYA's first customer participation campaign "Kakikome" launched
2015.12.16
Press Releases
TSUTAYA Co., Ltd.
- Share your passionate message at TSUTAYA stores and give away TSUTAYA brand rice "Kaki Kome" to 1 million people. Event planning continues. -
TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo / President and CEO: Masuda Muneaki / hereinafter referred to as "TSUTAYA") has launched a campaign on Friday, December 11, 2015, in which 1 million people will receive a gift of Kakikome brand rice if they write a comment of support for their favorite movie, music, book, or comic.
In this campaign, if you write a comment of support for the work or artist called "Kakikome" and bring it to a store, the first 1 million people will receive a free TSUTAYA brand rice "Kakikome" (packaged cooked rice). In addition, any supportive comments you write, known as "kakikome," will be displayed in the store. This is TSUTAYA's first customer participation campaign, allowing customers to share their passion with other customers in the store and serving as a tool for communication with staff. During the period, each store will be holding a variety of events and projects to liven up the campaign with their own unique and distinctive hospitality. Through this campaign, TSUTAYA aims to create stores that serve as "real social media" venues where each store can communicate and share their excitement with customers.
SHIBUYA TSUTAYA 15th Anniversary "Kakikome" Grand Raffle & Eat-in Corner
As the finale of its 15th anniversary event, SHIBUYA TSUTAYA held a grand "Kakikome" raffle on December 12th (Sat) and 13th (Sun). Prizes perfect for accompanying the "Kakikome" included tsukudani (simmered food in soy sauce) and edible chili oil. Over the two days, more than 2,000 people participated, and more than 1,000 "supportive comments" were collected.
In addition, there is an eat-in corner on the 6th floor where you can eat Kakikome on the spot. You can sample the food in an area equipped with SHIBUYA TSUTAYA original chopsticks and a microwave.
Come experience the eat-in corner at SHIBUYA TSUTAYA, where you can relax and read while eating, just like at home.
■Contact: SHIBUYA TSUTAYA TEL: 03-5459-2000
Report on the in-store live performance and handshake event of "The Okawari Sisters" to commemorate the launch of the "Kakikome" campaign at TSUTAYA Yokohama Minato Mirai store
To commemorate the start of this campaign, The Okawari Sisters, born from the hugely popular TOKYO MX program "Goji ni Muchuu," were invited to TSUTAYA Yokohama Minato Mirai store from 2 p.m. on Sunday, December 13th, to perform an in-store live performance of "Kakikome Okawari" and hold a handshake event.
The concert was also a triumphant return to Yokohama, the hometown of both Wakabayashi and the program producer, and Wakabayashi greeted the audience by saying, "I was born and raised in Yokohama, and I love Yokohama!"
Nearly 200 fans gathered for this event, some of whom even took an overnight bus from Kyoto to attend. The passionate talk and live performance captured the hearts of customers who were hearing about The Okawari Sisters for the first time. And at the long-awaited handshake event, some people bought several Maxi copies of The Okawari Sisters' "Koi wa Okawari" and wrote numerous supportive comments. The two were delighted by the fans who shook their hands and asked for more Kakikome rice. We received a lot of passionate supportive comments.
■Contact: TSUTAYA Yokohama Minatomirai Store TEL: 045-227-7676
*This event will also be featured on TOKYOMX's "5ji ni Muchuu" program from 5pm on Monday, December 21st.
The Okawari Sisters, a group of around 40 people from "5ji ni Muchuu" Profile of The Okawari Sisters
The Okawari Sisters are a unique unit consisting of commentator Wakabayashi Fumie and assistant announcer Naito Satoko, who appear on the information program "5ji ni Muchuu" broadcast live on Tokyo Metropolitan Television (TOKYO MX), as "satoko" and "fumie" respectively, and the program's host Fukawatari Ryo, who acts as "Rocket Man," and is responsible for the overall production of lyrics, composition, concept, etc. Wakabayashi is 37 years old and known as a beautiful trader. He appears as a Monday commentator on "5ji ni Muchuu."On the other hand, Naito is a 40-year-old freelance caster. After serving as Miss Happoen, she is currently appearing as a regular assistant on the show from Monday to Thursday.
A large-scale tasting event for the truly delicious TSUTAYA "Kakikome" rice at TSUTAYA Kawasaki Station
On December 24th, TSUTAYA Kawasaki Ekimae will be holding a tasting event for Kakikome near the store. For side dishes, we also offer "Yamaya Mentaiko" from the online shopping site Yokamon Market. This is a hospitality project that will allow you to relax both your body and mind on the night of Christmas Eve.
■Date and time: Thursday, December 24th, 2pm-7pm
■ Location: 1F Dice Building, 8 Ekimae Honmachi, Kawasaki-ku, Kawasaki City, Kanagawa Prefecture
Kawasaki DICE Event Space
http://store-tsutaya.tsite.jp/storelocator/detail/1800.html
■Distribution quantity: 1,000 meals (while supplies last)
■ Cooperation: "Yokamon Market"
■Organizer/Inquiries: TSUTAYA Kawasaki Ekimae Store 044-221-0373
TSUTAYA "Kakikome" Campaign Overview
▼Period: Friday, December 11, 2015 to Monday, January 11, 2016 (national holiday)
▼Campaign special page:http://tsutaya.jp/kakikome/
*The gift of "kakikome" will end once it runs out.
*Please note that in-store campaigns may vary by region and store.
▼Summary: If you write your supportive comments for the work and artist as "Kakikome" on the special comment card you will be given at the time of payment and bring it to the store, you will receive a free TSUTAYA brand rice "Kakikome."The "Kakikome" cards received will be displayed in the store, making this a customer-participation campaign where customers can share their passion with each other. A portion of the "Kakikomi" (written comments) submitted by customers through this campaign will be used as a promotional tool for the work at sales floors of TSUTAYA stores nationwide. In addition, as a second chance exclusive to the web, please visit the campaign page on the official TSUTAYA website (http://tsutaya.jp/kakikome_web/) will also be running a campaign where if you post a comment of support on social media, you will have the chance to win a "Morahel" prize of "Kakikome" (rice crackers) or T-points.
Materials related to this matter
TSUTAYA's first customer participation campaign "Kakikome" launchedInquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations Department
TEL: 03-6800-4764
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