CCC's joint venture "progetto81" will open a showroom for the luxury Italian furniture brand B&B ITALIA in Aoyama next month.

2015.12.22 Press Releases
Culture Convenience Club Co., Ltd.

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as CCC) and Yasuda Shipbuilding Co., Ltd. (Head office: Ota-ku, Tokyo; Representative Director: Takayuki Nozawa) established progetto81, a joint venture company that operates the Italian luxury furniture brand B&B ITALIA Japan, in April 2015. Combining Yasuda Shipbuilding's brand business strength with CCC's lifestyle proposal capabilities, we have been preparing to enhance the value of B&B ITALIA Japan.

The new B&B ITALIA showroom (Aoyama Gaienmae) is scheduled to open on January 7, 2016. Located in the luxurious Aoyama area, this showroom is spread over two floors, the first and third floors (area of approximately 900 m2). We will propose various lifestyle scenarios through the B&B ITALIA collection. (*The third floor opened on October 23rd.)

[Joint venture company overview]
Company name: progetto81 Co., Ltd.
Established: April 2015
Address: Aoyama OM-SQUARE 3F, 2-5-8 Kita-Aoyama, Minato-ku, Tokyo 107-0061
Capital: 200 million yen
Executive composition:
　Chairman: Noriyuki Takeda
　Representative Director and CEO: Takayuki Nozawa　
　Director: Shun Sakata
Business: Proposing lifestyles through the B&B ITALIA Japan brand

Materials related to this matter

CCC's joint venture "progetto81" will open a showroom for the luxury Italian furniture brand B&B ITALIA in Aoyama next month.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. President's Office Public Relations Mariko Hanai / 03-6800-3570