DSP "ONE by AOL" begins advertising based on purchasing trends

2016.01.06 Press Releases
CCC Marketing Co., Ltd.

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as CCC Marketing), a wholly owned subsidiary of Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as CCC), has partnered with AOL Platforms Japan Inc. (Head office: Minato-ku, Tokyo; President and CEO: Shigeharu Hanasaki; hereinafter referred to as AOL Platforms) to provide an advertising distribution service using category data estimated from actual purchasing behavior held by CCC and CCC Marketing on "ONE by AOL," a demand-side platform (hereinafter referred to as DSP) provided by AOL Platforms Japan. AOL Platforms plans to begin offering this advertising delivery service in early February 2016.

This advertising distribution service creates "interest categories" and "demographic categories" based on gender and age, estimated from the purchasing behavior of physical stores owned by CCC and CCC Marketing, and can be used for advertising distribution through "ONE by AOL."This will make it possible to generate categories and deliver advertisements that were previously not possible using web behavior data alone.

(Attachment)Data handling

About AOL Platforms Japan, Inc.

AOL Platforms Japan was established in December 2006 as Advertising.com Japan Co., Ltd., with joint investment from AOL Advertising Inc. and Mitsui & Co., Ltd. Currently, we are not limited to ad networks, but also provide a wide range of solutions in the digital advertising field, including video advertising DSP (※1)/SSP (※2) and display advertising DSP/SSP.

(※1) DSP is an abbreviation for Demand Side Platform, a platform that allows advertisers and advertising agencies to purchase advertising inventory, deliver ads, and target pages and audiences all in one place. By connecting with multiple SSPs and RTBs, you can secure the inventory your advertisers need, when they need it, and in the amount they need.
(※2) SSP is an abbreviation for Supply Side Platform, a platform that provides functions that make it easier for media companies to sell their advertising inventory and ad exchange functions. The SSP will present conditions such as a minimum bid price to the DSP.

■ Related URLs
AOL Platforms Japan, Inc. http://www.aolplatforms.jp/

About CCC Marketing Co., Ltd.

CCC Marketing operates a database marketing business that utilizes data from T-Point, Japan's largest shared points service, which is used by 56.31 million people (as of the end of November 2015, after name matching), accounting for 40% of Japan's total population, and can be used in a wide range of areas closely related to daily life at over 450,000 stores.

■ Related URLs
CCC Marketing Co., Ltd. http://www.cccmk.co.jp/

Materials related to this matter

DSP "ONE by AOL" begins advertising based on purchasing trends