TSUTAYA's smartphone "TONE" aims to open 200 stores by March 2017, and will begin airing its first solo commercial featuring Kentaro Sakaguchi! Furthermore, a "parent-child discount" campaign will be held from February 26th!

2016.02.26 Press Releases
TSUTAYA Co., Ltd. / Tone Mobile Co., Ltd.

TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter "TSUTAYA") and Tone Mobile Corporation (Head office: Shibuya-ku, Tokyo; President and CEO: Hiroki Ishida; hereinafter "Tone Mobile") will begin sales of "TONE," a smartphone service provided by Tone Mobile, at SHIBUYA TSUTAYA on May 5, 2015. By February 26, 2016, the service will be accelerated to 14 TSUTAYA stores nationwide, and will expand to 200 TSUTAYA stores nationwide by March 2017.

Additionally, starting February 26th, a new commercial for "TONE" will begin airing in Kanto, Kansai, Fukuoka, and Iwate. The image character is the increasingly popular actor Kentaro Sakaguchi, and the theme of the campaign is "A Gift for Mother," creating a world view of a smartphone service that can be used safely by parents and children and families. In addition, to coincide with the start of the commercial, a "Parent-Child Discount" campaign will be held from February 26th, offering a discount of 3,000 yen on the initial fee and 3,000 yen for three months of the monthly basic fee.

TSUTAYA's smartphone "TONE" is a smartphone service that is compatible with Docomo lines (LTE) and offers unlimited data usage (※) starting from 1,000 yen per month. "Reliable quality for everyone," with a full range of services for families, including beginner-friendly support services such as "Just Place Support," which automatically detects and repairs malfunctions by simply placing the device on the box, as well as monitoring functions that make it safe for children to use, and app management functions. " We have achieved this.
*We may restrict large amounts of data transmitted over a short period of time or for long periods of time.

TSUTAYA and Tone Mobile will continue to offer mobile lifestyle ideas that will delight our customers.

<"Parent-Child Discount" Campaign Overview>
・Campaign period: Friday, February 26, 2016 to Thursday, March 31, 2016
・Sales channels: In-store and online applications
・Eligible customers: Customers who apply for two or more TONE devices under the same name at the same time
・Campaign benefits:

*If you purchase from the TONE website (TONE Store),
The m14 (older model) is also eligible for the "Parent-Child Discount" campaign.
If you purchase the m14, the monthly basic fee will be free for 6 months.
For details, please see the special website (http://tone.ne.jp/special/cp/2016spring.html) for details.

Title: "I'm a Mama's Boy" (4 types)
Broadcast start date: Friday, February 26, 2016
Broadcast area: Kanto, Kansai, Fukuoka, Iwate
Cast: Kentaro Sakaguchi

■Highlights of the commercial
In the new commercial, Kentaro Sakaguchi plays a son who gives his mother a "TONE" as a gift. The story carefully depicts how, despite their awkwardness, they use the smartphone together and gently teach the child how to use it, portraying a heartwarming and heartwarming parent-child relationship that everyone can relate to in some way.

■ Interview with Sakaguchi-san and filming episodes
Sakaguchi has been appointed as Tone Mobile's first image character. "I've loved movies and books since I was a child and I always went to TSUTAYA, so I'm really happy to be appearing in the first nationwide commercial for TSUTAYA's smartphones," she said with a blush. He listened intently to the staff's explanation about the TONE smartphone, which he has recently started using personally.

*The new commercial and behind-the-scenes footage will be available to watch on the official "TONE" website from February 26th onwards.
(CM special page:http://tone.ne.jp/special/tvcm_s.html)
*All brands, product names, company names, trademarks, and service marks are the property of their respective companies.
*All prices listed are excluding tax.

Materials related to this matter
TSUTAYA's smartphone "TONE" aims to open 200 stores by March 2017, and will begin airing its first solo commercial featuring Kentaro Sakaguchi! Furthermore, a "parent-child discount" campaign will be held from February 26th!

Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations Department Noguchi and Oshita
TEL: 03-6800-4764