"Graduation Survey" A thorough comparison of "Graduation ●●" from the past and present!

2016.03.10 Press Releases
Culture Convenience Club Co., Ltd.

--"Graduation Song" for those in their teens and twenties: "Tabidachi no Hi ni" (On the Day of Departure), for those in their thirties and forties: "Okuru Kotoba" (Words of Gift), for those in their fifties and sixties: "Graduation Photo" --

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "Survey on Graduation" using the "T Survey," an online opinion survey, targeting 1,500 T members, both male and female, aged 18 to 69, who use T cards.

Graduation Survey Digest

What's the difference between "graduation ●●" in the past and now?

●The younger the generation, the more people who went on "graduation trips"!
　Have you ever taken a graduation trip? 50% of those in their teens and twenties, 40% of those in their 30s and 40s, and 30% of those in their 50s and 60s said they "went"
　What is the ranking of places you went to on your "graduation trip"?
　1st place: Okinawa, 2nd place: Tokyo Disney Resort, 3rd place: France, 4th place: Hawaii, 5th place: Kyoto　
What did you receive as a graduation gift? The most common answer was...
　Those in their teens and twenties said "cash," those in their thirties and forties said "cash," and those in their fifties and sixties said "wristwatches."
When you think of "graduation songs," the most common answer was...
　For those in their teens and twenties, it's "On the Day of Departure," for those in their thirties and forties, it's "Words of Wishes," and for those in their fifties and sixties, it's "Graduation Photos."
What did you wear to your elementary school graduation ceremony? The most common answer other than "school uniform" was...
　Women in their teens and twenties: "Blazer and checked skirt (AKB style)"
　Women in their 30s and 40s and 50s and 60s: "Black or navy dresses"
　Men in their teens and twenties: "Blazers and long pants"
　Men in their 30s and 40s and 50s and 60s: "V-neck sweater and pants"

●The younger you are, the more people go on "graduation trips"!

　Have you ever taken a graduation trip? 50% of those in their teens and twenties, 40% of those in their 30s and 40s, and 30% of those in their 50s and 60s said they "went"
　What is the ranking of places you went to on your "graduation trip"?
　1st place: Okinawa, 2nd place: Tokyo Disney Resort, 3rd place: France, 4th place: Hawaii, 5th place: Kyoto

Spring is the season of partings and new beginnings. In this T survey, we conducted a questionnaire survey of T members aged 18 to 69 on the theme of "graduation," which is the "farewell" of partings and meetings.
At the time of graduation, a graduation trip is an event where you can create final memories with the friends you spent your school days with. When asked whether they had ever gone on a graduation trip, the highest percentage of people who had gone on a graduation trip were those aged 18-29 at 55.3%, followed by those aged 30-49 at 44.3%, and the lowest percentage was those aged 50-69 at 28.7%. We found that as people get older, the number of people who have taken a graduation trip increases.
When we asked those who answered "I have been on a graduation trip" where they went, the top answer was "Okinawa," followed by "Tokyo Disney Resort," "France," "Hawaii," and "Kyoto."The places that ranked highly in Japan are often cited as popular travel destinations, regardless of whether they are for graduation trips or not, but among the countries overseas, France came in third.

What did you receive as a graduation gift? The most common answer was...

　Those in their teens and twenties said "cash," those in their thirties and forties said "cash," and those in their fifties and sixties said "wristwatches."

Next are "graduation gifts" given by family and relatives to celebrate graduation from elementary, junior high, high school, etc. When asked to select multiple answers about the gifts they had received as "graduation presents" in the past, the most common answer among those aged 50-69 was "wristwatches," while the most common answer among those aged 18-29 and 30-49 was "cash," indicating that in recent years, "graduation presents" have shifted from physical items to money. The top choices by age group were "cash," "book voucher," and "wristwatch" for those aged 18-29, "cash," "book voucher," and "wristwatch" for those aged 30-49, and "wristwatch," "cash," and "book voucher" for those aged 50-69. This shows that the most popular gifts for "graduation celebrations" are "cash," "book voucher," and "wristwatch."Among those aged 18 to 29, gifts such as "smartphones/cell phones" and "computers" were also chosen.

When you think of "graduation songs," the most common answer was...

　For those in their teens and twenties, it's "On the Day of Departure," for those in their thirties and forties, it's "Words of Wishes," and for those in their fifties and sixties, it's "Graduation Photos."

When we hear the word "graduation," naturally, thoughts of "graduation songs" that evoke memories for each of us come to mind. When asked to give free answers about what their "graduation song" is, among those aged 18 to 29, the choral song "Tabidachi ni Hi" (On the Day of Departure), composed by a junior high school teacher in 1991, came in first. Meanwhile, for those aged 30 to 49, the number one song was "Okuru Kotoba," the theme song for the popular TBS TV drama "3-nen B-gumi Kinpachi Sensei," which aired from 1979 to 2011, while for those aged 50 to 69, the number one song was "Graduation Photo," a hit song by Yumi Arai (now Yumi Matsutoya), released in 1975. Looking at the other rankings, the "graduation songs" show distinct characteristics for each generation.

What did you wear to your elementary school graduation ceremony? The most common answer other than "school uniform" was...

　Women in their teens and twenties: "Blazer and checked skirt (AKB style)"
　Women in their 30s and 40s and 50s and 60s: "Black or navy dresses"
　Men in their teens and twenties: "Blazers and long pants"
　Men in their 30s and 40s and 50s and 60s: "V-neck sweater and pants"

Finally, there is the most important event in graduation: the graduation ceremony. When we asked what elementary school graduation outfits were worn, excluding "school uniforms," the most common answer among women aged 18 to 29 was "a blazer and checked skirt (AKB48 style)," perhaps influenced by the popularity of idol groups in uniforms in recent years. For women aged 30-49 and 50-69, the most popular answer remained the classic "black or navy dress."On the other hand, the most common answer among men was "blazer and long pants" for those aged 18-29, and "V-neck sweater and pants" for those aged 30-49 and 50-69. This suggests that recently, perhaps in line with the popularity of AKB-style blazers among women, men are also increasingly wearing blazers.

■ Survey Overview
Survey method: Internet (T Survey)
Survey period: February 19th (Friday) to February 24th (Wednesday), 2016
Survey area: Nationwide
Survey subjects: Men and women aged 18 to 69 (T members)
Number of samples:
18～29歳    30～49歳    50～69歳    合計
男性    300人    225人    225人    750人
女性    300人    225人    225人    750人
合計    600人    450人    450人    1,500人

■What is the T Survey?
This is one of the largest online research services in Japan, with 9 million T Card users registered. All members who complete research and surveys will be rewarded with T Points. In addition, the responses you provide will be processed as statistical information and used by companies and media outlets for product development and service planning. Each and every opinion we receive from our members will be an important key point in creating a bright future for people, companies, and Japan. CCC offers marketing solutions to companies, from planning surveys through "T Surveys" to compiling and analyzing them as a research program tailored to their needs.

Materials related to this matter

"Graduation Survey" A thorough comparison of "Graduation ●●" from the past and present!

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations: Ando
TEL: 03-6800-4464