The fourth installment of the TSUTAYA original "Rental My Bag" series, "The Boy and the Beast," goes on sale on March 25th! Not only are they great for rental, but they're also popular as lunch bags and bag-in-bags!

2016.03.25 Press Releases
TSUTAYA Co., Ltd.

TSUTAYA Co., Ltd. (hereinafter referred to as TSUTAYA), which operates approximately 1,470 TSUTAYA stores nationwide, will begin selling "Rental My Bags" at TSUTAYA stores nationwide from Friday, March 25, 2016, to commemorate the rental of the film "The Boy and the Beast."This "Rent My Bag" series will be the fourth in the series, following "TED2," "Minions," and "Jurassic World," and will feature a limited-time original design based on last year's hit film, "The Boy and the Beast," directed by Mamoru Hosoda.

At TSUTAYA, we respond to customer opinions and requests to improve our services and products and stores. However, we have received a lot of feedback regarding rental bags, such as "The rental carrying case smells like cigarettes," "I want an original bag," and "Parts of the bag are frayed and stains are noticeable."In response to this customer feedback, the TSUTAYA original "Rent My Bag" series was born.

Since its launch in December 2015, this series has been a huge hit, especially among men in their 20s and women in their 20s and 30s, with a total of 80,000 units sold across the three series. After purchasing, customers can not only use it as their own personal carrying bag when renting, but it has also been very well received as a convenient bag that can be used in a variety of everyday situations, such as as a bag-in-bag to easily organize the contents of your bag, or as a lunch bag or small item holder.

This product comes in a set of two colors: blue, the trendy color for spring, and black, which is a chic character product.These items are not only popular with "The Boy and the Beast" fans, but can also be easily used by a wide range of people, from children to adults, regardless of age.

Going forward, TSUTAYA will continue to utilize customer feedback to aim for even more fun and comfortable stores, and will work to propose a richer lifestyle by creating products and stores that offer even more exciting experiences.

Overview of the limited-edition original design my bag for the movie "The Boy and the Beast"

・Sales location: Rental section of TSUTAYA stores nationwide *Some stores excluded.
・Sales period: Friday, March 25, 2016 - until stock runs out
・Sales price: 300 yen (excluding tax)
・Size: Approximately 18.5cm long x 18.5cm wide (excluding handles)
・Distributor: TSUTAYA Co., Ltd.

"The Boy and the Beast" information

■ Rental and sales start date: Wednesday, February 24, 2016

■Content: This is the latest work in three years from director Mamoru Hosoda, whose previous works include "The Girl Who Leapt Through Time" in 2006, "Summer Wars" in 2009, and "Wolf Children" in 2012. It attracted an audience of 4.59 million and grossed 5.85 billion yen, making it the No. 1 hit Japanese film of the summer of 2015.
DVD rental and sales available from Wednesday, February 24, 2016.

■ Publisher: KADOKAWA

[TSUTAYA original "Rental My Bag" sales results]
◆"Ted 2": December 18th to January 31st (sales closed)
◆ "Jurassic World": On sale from December 18th until stock runs out
◆ "Minions": On sale from December 18th until stock runs out

TM & ? 2015 MRC and Universal. All rights reserved.
Jurassic World is a trademark and copyright of Universal Studios and Amblin Entertainment, Inc. Licensed by Universal Studios Licensing LLC. All Rights Reserved
Minions is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing LLC. All Rights Reserved

Materials related to this matter

The fourth installment of the TSUTAYA original "Rental My Bag" series, "The Boy and the Beast," goes on sale on March 25th! Not only are they great for rental, but they're also popular as lunch bags and bag-in-bags!

Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations: Oshita and Noguchi
TEL: 03-6800-4764