TSUTAYA's smartphone "TONE" will begin full-scale nationwide expansion from April 8th

2016.04.07 Press Releases
TSUTAYA Co., Ltd. / TONE Mobile Co., Ltd.

-Starting with TSUTAYA Sangenjaya and TSUTAYA Hamadayama, the number will reach more than 20 stores by May-

TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Kazuo Nakanishi; hereinafter referred to as "TSUTAYA") and TONE Mobile Corporation (Head office: Shibuya-ku, Tokyo; President and CEO: Ishida Hiroki; hereinafter referred to as "TONE Mobile") are now fully expanding their sales outlet network for "TONE," a smartphone service provided by TONE Mobile, with the aim of opening 200 TSUTAYA stores nationwide by March 2017.
In addition, by May, the number of TSUTAYA stores selling TONE will exceed 20, including the four new stores opening this time, including the TSUTAYA Hamadayama store, and stores scheduled to open in May.

"TONE" new store
●Opening April 8th　TSUTAYA Hamadayama store,　TSUTAYA Sangenjaya store
● Coming soon Big One TSUTAYA Sakura store
● Coming soon: TSUTAYA BOOKS Kumamoto Sannenzaka

TSUTAYA's smartphone "TONE" is "quality that everyone can trust."It is a smartphone service that aims to be "Not only does it offer a reasonable price starting from 1,000 yen per month with unlimited data usage on the Docomo line (LTE)*1, but it also offers a wide range of services that make it safe for even smartphone novices, such as features that allow parents to manage their children's app downloads, control usage time, and monitor their location*2, a function that automatically repairs device problems simply by placing the device in the box, and a service that remotely controls the device from a call center for support.

In addition, due to popular demand, we will be extending our "Parent-Child Discount" campaign, which offers a 3,000 yen discount on the basic plan initial fee and a 3,000 yen discount on three months' monthly basic fees when parents and children sign up together, until May 15th. This campaign has been well received by families of all ages, from children to grandparents, with over 40% of subscribers signing up for multiple devices for their families.

TONE will continue to provide our customers with the message, "Reliable quality for everyone."We will continue to improve our services and expand our store network so that we can deliver this "customer experience."

*1 Large amounts of communication in a short period of time or long periods of communication may be restricted.
*2 Separate application for "TONE Family" is required. TONE Family is free if you sign up for two TONE devices.
*All brands, product names, company names, trademarks, and service marks are the property of their respective companies.
*All prices listed are excluding tax.

Materials related to this matter

TSUTAYA's smartphone "TONE" will begin full-scale nationwide expansion from April 8th

Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations Tel: 03-6800-4764

TONE Mobile Co., Ltd. Marketing Department PR Manager
Mail: press@tone.ad.jp　TEL: 050-7302-3227