"Old Music CD Album Rental Service for 10 Albums for 1,000 Yen" SNS Post Campaign Starts
2016.04.25
Press Releases
TSUTAYA Co., Ltd.
--New commercial "Adults can rent 10 CDs for 1,000 yen at TSUTAYA!" will also begin airing on April 29th--
TSUTAYA Co., Ltd. (hereinafter referred to as "TSUTAYA"), which plans various lifestyle proposals through music and other entertainment, has launched a "SNS Posting Campaign" on Monday, April 25th, in conjunction with the nationwide rollout of its "Old Music CD Album Rental: 10 Albums for 1,000 Yen" service.
Additionally, a new commercial introducing the "Rent 10 CDs for 1,000 Yen at TSUTAYA!" service will begin airing on Friday, April 29, 2016. The commercial will introduce the service, "Rent 10 Old Music CD Albums for 1,000 Yen."
"Choose your favorite photo!" Social media posting campaign
SNS posting campaign page:https://event.tsutaya.co.jp/story/2674
From the campaign page, choose your favorite album that you would like to recommend based on either the theme of "The album I want to listen to when I feel like this" or "The best album I've ever heard in my life" and post it on either Twitter or Facebook. We will give away 100,000 T-POINT (500 points x 200 winners) to those who submit their entries through a lottery.
By making it easy to rent the "special" albums that many customers have shared on social media through the "Old Music CD Album Rental: 10 Albums for 1,000 Yen" (※1) service available in TSUTAYA stores, we hope to create a connection between new music and customers.
New commercial "Adults can rent 10 CDs for 1,000 yen at TSUTAYA!" will start airing on Friday, April 29th!
In the new commercial, a group of four high school girls enthusiastically promote the service of "renting 10 old music CD albums for 1,000 yen," saying, "Rent adult music at Tsutaya!"The company will develop communications that focus on resonating with people in their teens and twenties, using "selfie-style" video commercials that are popular among the younger generation.
In the future, TSUTAYA will continue to offer the "Old Music CD Album Rental for 1,000 Yen" service, as well as the "TSUTAYA MUSIC PLAYLIST" (*2), a music aggregator site where you can discover new music, featuring playlists recommended by TSUTAYA's music-savvy staff and playlists recommended by popular artists. We will also offer various services (*3) that make it easier and more convenient to enjoy music, and the sale of "T Air" (*4), which allows you to transfer music CDs directly to your smartphone. Through these services, we will deliver to more customers the rich experience of music and the excitement of discovering new music.
[SNS posting campaign details]
Campaign period: April 25th (Monday) to May 31st (Tuesday)
Featured page:https://event.tsutaya.co.jp/story/2674
Overview: We will be giving away 100,000 T-POINT (500 points x 200 winners) to people who post on social media with either "The album I want to listen to when I'm feeling like this" or "The best album I've ever heard in my life."
[CM overview]
Title: "Adults can rent 10 CDs for 1,000 yen at TSUTAYA!"
Broadcast start date: Monday, April 29th
Cast: Akimoto Yuki, Amano Kaho, Suzuki Mahana, Hayashi Kanon
*1 Music always close at hand: "Rent 10 old music CD albums for 1,000 yen"
To make it easier and more accessible for you to enjoy music, this service allows you to rent up to 10 old CD albums for 1,000 yen, including well-known hits, artists you've been interested in, and timeless classics. We will bring you a music life surrounded by music.
*2 Music recommendation service "TSUTAYA MUSIC PLAYLIST"
This is a music site where music lovers at TSUTAYA act as curators and make recommendations to help customers who are unsure what to rent have a more enjoyable experience of discovering the music scene. Currently, in conjunction with the "JFL x TSUTAYA ACCESS!" campaign, participating artists are recommending songs to support people starting a new life, creating lists of music based on themes such as "Songs recommended for starting a new life" by DEAN FUJIOKA and "Songs to get your body moving" by KREVA, and suggesting these to customers.
*3 TSUTAYA mail return service/mail order service
This service allows you to return DVDs and CDs rented from TSUTAYA in a special carrying case via a post box. One carrying case can hold up to six DVDs and CDs in total, and the service fee is 100 yen per carrying case. This is a convenient service that allows you to return your items from anywhere without having to go to a store.
If a CD is not in stock at your store, we can order it for you.
*4 T-Air
"T Air" is a digital product that allows you to easily import music CDs directly to your smartphone without using a PC. With a compact design that is only 16mm thick, it is easy to carry and store. The design, which resembles a book, was created by YOH KOMIYAMA, a product designer based in Tokyo and Shanghai.
■ Price: 11,800 yen (excluding tax)
*Some stores may not carry this product.
*You can also watch movies wirelessly by downloading the "T Air for DVD" app (paid) to the smartphone or tablet you use to watch and inserting the DVD you want to watch into "T Air."
Materials related to this matter
"10 Classic Music CD Albums for 1,000 Yen" SNS Post Campaign Launches
Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations
TEL: 03-6800-4764
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