ASICS Japan and CCC announce comprehensive business partnership

2016.05.19 Press Releases
ASICS Japan Co., Ltd. / Culture Convenience Club Co., Ltd.

- Aiming to propose a new lifestyle through health and sports -

ASICS Japan Corporation (Headquarters: Koto-ku, Tokyo; President and CEO: Manabu Nishimae; hereinafter "ASICS Japan") and Culture Convenience Club Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter "CCC") are pleased to announce that they have reached a basic agreement on a comprehensive business partnership.

The ASICS Group's vision is to "create a quality lifestyle through intelligent technology cultivated through sports," and we strive to provide products and services that enable people around the world to live healthy and happy lives. In addition, we are promoting marketing activities that emphasize direct communication with customers, aiming to "shift to a DTC mindset"* and "expand our customer base," two core strategies of our medium-term management plan, "ASICS Growth Plan (AGP) 2020."
CCC proposes new lifestyles to the world through database marketing centered around "T-POINT," Japan's largest shared points service used by 58 million people, and through the planning of lifestyle-oriented commercial facilities such as "T-SITE" and "TSUTAYA BOOKS."

Following this basic agreement, the T-POINT service will be introduced at stores operated by ASICS Japan. Additionally, the two companies will consider planning and developing joint ventures that leverage the strengths of both companies, such as new products, stores, and services.

ASICS Japan and CCC will continue to create new customer value in the health and sports sector, fostering a culture of enjoying sports and proposing a lifestyle of staying healthy every day to people of all ages.

Other details will be announced as soon as they are decided.

*The shift to a DTC (Direct to Consumer: a general term for directly operated stores and company-operated e-commerce) platform that enables direct communication with customers, from product planning to sales.

Materials related to this matter

ASICS Japan and CCC announce comprehensive business partnership

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations: Ando
TEL: 03-6800-4464