Airbnb and CCC enter into partnership agreement to promote the "Japanese-style home sharing" lifestyle

2016.05.27 Press Releases
Airbnb Japan Co., Ltd. / Culture Convenience Club Co., Ltd.

Airbnb Japan Inc. (Headquarters: San Francisco, California, USA; Japanese name: Airbnb, hereinafter referred to as "Airbnb") and Culture Convenience Club Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director, President and CEO: Muneaki Masuda, hereinafter referred to as "CCC") have entered into a marketing partnership agreement to promote and expand home-sharing services in Japan.

Background and overview of the partnership agreement

Airbnb, a leading home-sharing platform with the concept of "Travel like you live," aims to revolutionize the way people travel. The vision of CCC, a planning company that "proposes new lifestyles," resonates with each other, leading to the signing of this partnership agreement. Going forward, the two companies will utilize CCC's marketing capabilities to raise awareness of "Japanese-style home sharing" and work to ensure that the benefits of home sharing are realized in more areas across the country.

With the number of foreign tourists visiting Japan rapidly increasing these days, home sharing will also have a positive effect on the economies of local areas that have previously lacked hotels and other accommodation facilities. Currently, roughly three-quarters of Airbnb listings globally are located in areas that are not traditionally tourist destinations. Not only can tourists enjoy the same lifestyle experiences as locals in the local area, but local shops and businesses can also expect economic benefits from the increase in tourists.

The two companies plan to undertake the following projects in 2016, leveraging CCC's diverse platforms.

●A special website will be launched on May 27th to raise awareness of the jointly produced "Japanese-style home sharing" (URL: http://tsite.jp/airbnb)
● Promotions will be held at Daikanyama T-SITE from May 27th and at SHIBUYA TSUTAYA from May 31st, using the entire store.
Marketing activities utilizing CCC's online and offline media
●T-POINT campaign for new host registrations*

In the medium to long term, Airbnb and CCC will work together to develop new content and services aimed at establishing and popularizing "Japanese-style home sharing," and will contribute to revitalizing local economies by spreading diverse lifestyles across the country.

Comments on the partnership

Culture Convenience Club Co., Ltd. President and CEO Muneaki Masuda
"In order to solve issues unique to Japan, such as the rapid increase in foreign visitors to the country and the growing number of vacant homes, we will utilize the marketing know-how that CCC has cultivated to date to propose a home-sharing model that matches the lifestyles of Japanese people. Airbnb is not only a global home-sharing platform, but also has a strong concept of "traveling like you live," and we are pleased to be able to partner with them as their best partner. "

Joe Gebbia, CPO and Co-Founder of Airbnb
"We are very pleased to be partnering with CCC, a company that is always at the forefront of the times and proposing new lifestyles. We hope to work with CCC to spread the benefits of home sharing throughout Japan, contributing to the development of local economies and the promotion of sustainable tourism. "

Yasuyuki Tanabe, Country Manager, Airbnb Japan
"We are extremely honored to have been able to enter into this partnership with the support of many people, including CCC President Masuda. Last year, hosts in Japan welcomed approximately 1.3 million guests. This is an important market that will continue to grow in popularity, and we look forward to Airbnb hosts being able to welcome many guests into their homes and share that joy. We hope that through interactions with local people, true Japanese culture will spread throughout the world. "

*For details on the conditions for earning T-POINT, please refer to the campaign terms and conditions (e.g., reservations for accommodation fees of 20,000 yen or more).

■About Airbnb
Founded in August 2008, Airbnb is a trusted, community-driven marketplace where people can list, search, and book unique accommodations around the world online or on their mobile devices. Whether it's an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences at every price point in over 34,000 cities and more than 190 countries around the world. With world-class customer service and a growing community of users, Airbnb makes it easy to connect your spare space with millions of people around the world.
http://airbnb.jp/

■About CCC (Culture Convenience Club)
CCC is a company that creates cultural infrastructure. " is the brand statement of the company, and in addition to its entertainment business centered on bookstores and database marketing business centered on T-POINT, the company plans a number of internet services and new platform services, proposing new lifestyles through these platforms.

Materials related to this matter

Airbnb and CCC enter into partnership agreement to promote the "Japanese-style home sharing" lifestyle

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations: Ando
TEL: 03-6800-4464