"Berry's Bunko" is now available on Airbook! The number of titles available on Airbook has expanded to 371.
2016.06.01
Press Releases
TSUTAYA Co., Ltd. / BookLive Co., Ltd.
- Proposing a new way to enjoy books "anytime, anywhere, for anyone" -
TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuo Nakanishi; hereinafter referred to as TSUTAYA), which operates 815 "TSUTAYA BOOKS" stores nationwide, has been expanding its services, "Airbook" and "TSUTAYA Digital Benefits," as new reading experiences that combine paper and digital books, through a strategic business partnership since 2014 with BookLive Co., Ltd. (Head office: Minato-ku, Tokyo; President and CEO: Tadashi Awano; hereinafter referred to as BookLive). We are pleased to announce that we now have 371 titles, including books and magazines, the largest number in the industry.
■ "Airbook" TSUTAYA participating stores:http://tsutaya.jp/airbook_storelist/
■ Overview of the "Airbook Service": https://booklive.jp/landing/page/airbook-tsutaya
"Airbook" was launched in December 2014 as a service that allows customers to enjoy the digital version of eligible products for free when they purchase them by presenting their T-CARD at participating TSUTAYA stores nationwide.
Due to the popularity of SB Shinsho books, which began in June, the sale has been extended until the new releases in December. In addition, 94 titles already published and new titles scheduled for release from the "Berry's Bunko" (Starts Publishing) have been added to "Airbook."We plan to continue expanding our book lineup in the future.
In response to customer needs, we have also expanded our magazine selection to 75 titles, primarily hobby magazines such as the "Strolling Master MOOK" series (Kokotsu Shimbunsha) and "GOLF TODAY" (Sanei Shobo). This allows us to offer a wider range of genres of work to suit each customer's lifestyle than ever before.
In addition, starting today, to commemorate the expansion of Airbook eligible titles, we will be holding the "TSUTAYA x BookLive! Grand Raffle Campaign," where customers who present their T-CARD and purchase books (magazines, books, comics) worth 1,000 yen or more (tax included) and enter online will be entered into a lottery to win luxurious prizes, with 1,000 winners.
Compared to TSUTAYA users overall, users of the "Airbook" service visit stores twice as often per month and purchase three times as many books, demonstrating excellent results and being very well received by customers. TSUTAYA will utilize its database of 815 bookstores nationwide to offer a space where customers can enjoy the texture and encounter of books that can only be found in a real bookstore, while also creating new reading value by allowing customers to experience the portability and convenience of digital versions, thereby revitalizing the entire industry.
TSUTAYA x BookLive! Grand Lottery Campaign
During the campaign period, present your T-CARD at TSUTAYA BOOKS, purchase books (including comics and magazines) worth 1,000 yen or more (tax included), and enter online to enter the campaign, where 1,000 people will be entered into a lottery to win luxurious prizes.
▼Applicable period: June 1, 2016 to June 30, 2016
▼Number of participants: 1,000
▼Prizes:
・A Prize: Ringbell Value Choice Rizlon Gift Catalog (10 winners)
・B Prize: Pocket Doltz Ultra-Fine Hair (10 winners)
・C Prize: 100 T-POINT (980 winners)
・Participation prize: BookLive! 30% off coupon: All participants (only one coupon per book)
▼Campaign site:http://tsutaya.jp/bcp/
What is the "Airbook" service?
This service allows you to purchase eligible magazines or books at participating TSUTAYA stores nationwide by presenting your T-CARD, and the digital version of the purchased magazine or book will be automatically downloaded to your BookLive! bookshelf. For the first time only, you will need to register and link your Yahoo! JAPAN ID (T-CARD number registration) and BookLive! membership within 10 days of purchasing the eligible product.
▼Airbook service site:http://tsutaya.jp/airbook/
▼Number of participating stores: 810 (as of May 1, 2016)
[List of magazines available for addition to "Airbook"] *As of June 1, 2016
Materials related to this matter
"Berry's Bunko" is now available on Airbook! The number of titles available on Airbook has expanded to 371.
Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations Contact: 03-6800-4764 Email: tsutaya_pr@ccc.co.jp
BookLive Inc. Public Relations Officer Email: press@booklive.co.jp
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