CCC Group begins supporting creators taking on the challenge of manufacturing. First product: "Kvel", an LED candle light that sparkles with sound. Crowdfunding begins on July 5th!
2016.07.05
Press Releases
TSUTAYA Co., Ltd. / Culture Entertainment Co., Ltd. / One More Co., Ltd.
The three companies, TSUTAYA Co., Ltd. (hereinafter referred to as TSUTAYA), which operates TSUTAYA stores nationwide and is part of the Culture Convenience Club Co., Ltd. (hereinafter referred to as CCC) group; Culture Entertainment Co., Ltd. (hereinafter referred to as C&E), which operates entertainment businesses such as planning and producing videos, publishing, and music; and One More Co., Ltd. (hereinafter referred to as One More), which operates the crowdfunding site "GREEN FUNDING by T-SITE," are launching an initiative to support creators who are challenging themselves with the creation of products, from product development to promotion and sales, by linking their stores and the internet.
As the first step, we will begin crowdfunding for "Kvel," an LED candle light that sparkles in time with music. It was developed by Zero by Zero, a group of creators who work on a wide range of projects from installation art to product design.
■Special page on GREEN FUNDING by T-SITE:https://greenfunding.jp/campaign/product/
■"Kvel" crowdfunding page:https://greenfunding.jp/lab/projects/1523
About CCC Group's support for creators
Through this initiative, the CCC Group will create opportunities for product creators to demonstrate their talents in fields such as interior design, designer goods, and fashion, which are seeing a boom in IoT and hardware startups, and will support the development of products that will delight customers. Orders will be taken online through the crowdfunding site "GREEN FUNDING by T-SITE" in order to distribute the products to the market. C&E will then handle the procurement of the products after manufacturing, as well as marketing such as developing sales channels and developing promotion strategies at TSUTAYA, which operates approximately 1,464 stores nationwide (as of June 2016), providing a means to deliver the products to as many customers as possible.
Going forward, the CCC Group will continue to provide a one-stop service, from discovering and nurturing product creators to sales support, in order to enrich the lives of our customers and bring them the excitement of discovering new things.
About the first product, "Kvel"
"Kvel" brand site:http://oxoxo.me/kvel/jp/
The first product to be supported by the Creator Support Program is "Kvel," an LED candle light that does away with digital circuits and instead uses audio/analog circuits to visualize surrounding sounds, achieving a natural, warm, candle-like glow. It is a product that can be enjoyed by a wide range of customers with an interest in music, interior design, art, etc.
Furthermore, SGHR Sugahara (Sugahara Glass Crafts Co., Ltd.) manufactures and sells high-quality, creative handmade glass products made by glass artisans. http://www.sugahara.com/We use Kvel original glass, produced with the cooperation of Kvel.
It has attracted attention as an item that creates a high-end lifestyle, whether it be for relaxing in a bar or living room, or for outdoor activities such as glamping, and it received high praise from overseas at this year's Milan Salone.
In the future, we will also be holding exhibitions at museum shops in famous art museums around the country. Additionally, TSUTAYA will begin selling the product at TSUTAYA TOKYO ROPPONGI, and will gradually expand sales to other stores.
Bombay Sapphire's "Blue Art" event allows you to experience "Kvel"
For two weeks from Sunday, August 14th to Sunday, August 28th, we will be collaborating with "blue art," an event that celebrates the blue world of premium gin "Bombay Sapphire," to enjoy candlelit "Kvel" with music and drinks at "SHELF67 WIRED CAFE" inside SHIBUYA TSUTAYA SHELF67 (SHIBUYA TSUTAYA 6/7F, 21-6 Udagawa-cho, Shibuya-ku, Tokyo).
At this event, the "blue art bar by Bombay Sapphire" will be open for a limited time, where the interior will be lit by candlelight "Kvel" at night and guests can enjoy original cocktails made with premium gin "Bombay Sapphire."Through the world of creation through alcohol, you can enjoy an adult space woven by "Bombay Sapphire" and candlelight "Kvel."
Date and time: August 13th (Sat) 19:30~
Location: SHELF67 SHIBUYA TSUTAYA 6th/7th floor
Speakers: Sakanaction's Yamaguchi Ichiro, Brutus Editorial Department Editor-in-Chief Nishida Zenta,
Takram Design Engineering Kotaro Watanabe
Application for participation: Special site "blue art by Bombay Sapphire" (http://blueart-bombay.com)
Company Overview
・One More Co., Ltd. (GREEN FUNDING by T-SITE):https://greenfunding.jp/
Operates the CCC (TSUTAYA) Group's crowdfunding site "GREEN FUNDING by T-SITE."In collaboration with approximately 1,460 TSUTAYA entertainment stores and Tsutaya Bookstores nationwide, the site features projects in a variety of genres, including film, publishing, and music. Currently, with 35 partners, since launching in April 2013, the service has supported over 350 projects in raising a total of over 430 million yen.
・Zero by zero:http://oxoxo.me/
A group of creators who plan and produce installations and products. He began his activities in the summer of 2008, and has produced numerous works that combine water, light, wind, sound, and other elements with technology to highlight the mystery and beauty of natural phenomena. Major exhibitions include Milano Salone, Roppongi Art Night, and Kobe Biennale. He also provides art direction for television programs and music videos.
Materials related to this matter
CCC Group begins supporting manufacturing. First product: "Kvel", an LED candle light that sparkles with sound. Crowdfunding begins on July 5th!
Inquiries regarding this matter
TSUTAYA Corporation Public Relations Unit: TEL 03-6800-4764
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