"Summer vacation fun for parents and children" Part 2: "Summer vacation 2016 ★ Homework Independent Research Project" - Work experience! Kids press conference held to learn about "Parent-Child Day"!
2016.07.19
Press Releases
TSUTAYA Co., Ltd.
-Enjoy the "Natsuroku" event-packed project at TSUTAYA stores nationwide!-
TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo / CEO: Kazuo Nakanishi / hereinafter referred to as TSUTAYA), which operates 1,494 TSUTAYA stores nationwide, launched its "TSUTAYA for Parents and Children" summer campaign on Friday, July 15, 2016. As the second part of this campaign, which is aimed at parents and children, the company will be exhibiting at the "Summer Vacation 2016 ★ Homework Independent Research Mission" event, which will be held at three locations across the country from July 21st, leaving TSUTAYA stores.
We are preparing many events, such as a chance to experience working as a TSUTAYA staff member, and a kids' press conference where children will act as reporters, conduct interviews and create a newspaper.
"TSUTAYA Kids Campaign":http://tsutaya.jp/kid16sp/
"As part of our summer campaign, we will be launching the 'Natsuroku' project at TSUTAYA stores nationwide from July 23rd. During the summer vacation period, we will be holding up to six in-store events per week for children of elementary school age and younger, including "Let's play with Doraemon coloring books," "Festival event," "Doraemon search," "Let's play with character coloring books!", "Rock-paper-scissors tournament," and "Picture book reading session," to help children and their families enjoy the hot summer. For more information on the stores where the event will be held, please see the "TSUTAYA Natsuroku" special page here ↓
http://top.tsite.jp/news/anime/campaign/29803995/
*Please note that implementation status varies by store.
About "Summer Vacation 2016 ★ Homework Independent Research Project"
Following on from last year, TSUTAYA will be exhibiting at the "Summer Vacation 2016 ★ Homework Independent Research Masterpiece" (sponsored by Japan Management Association) which will be held in three locations across the country: Tokyo, Sendai, and Osaka.
During the event, the TSUTAYA booth at the venue will have a sales area filled with Doraemon and other anime works, and will also host career experience programs such as customer service greeting practice, trying on uniforms, and creating a TSUTAYA storefront, as well as a chalk art class where customers can freely draw on TSUTAYA carrying bags.
"Summer Vacation 2016 ★ Homework Independent Research Mission" TSUTAYA Booth Details
① Become a reporter at a kids' press conference! Bruce Osborne, the man who coined the term "Parent-Child Day," will be on stage with his wife.
Bruce Osborne, known as the person who coined the term "Parent-Child Day," will answer questions from our kids' reporters about the day. After the press conference, Bruce Osborne will take a group photo.
・Event time: Friday, July 22nd, 3pm-4pm (Tokyo Big Sight East Hall 4)
・How to apply: Numbered tickets will be distributed at the TSUTAYA booth from 9:30am on the day of the event.
・Theme: Become a reporter and learn about Oyako Day! Write a newspaper article!
・Number of participants: Limited to 10 people (free)
Guests: Bruce Osborne, the person who coined the term "Oyako Day," Yoshiko Inoue (Oyako Day Promotion Committee member), and Keita Sugiura, Managing Director of TSUTAYA Co., Ltd.
Bruce Osborn (born 1950) Profile
A photographer from the United States. He came to Japan in 1980 and began his full-scale activities in Japan. He is famous for his life's work, the "Parent and Child" series. In 2003, together with his wife and producer Yoshiko Inoue, he proposed that the fourth Sunday of July be designated as "Parent-Child Day." The following year, the "Parent-Child Day Promotion Committee" was established, and various activities have been carried out. In 2010, he won the International Photography Awards Professional Category. We propose a day to reaffirm the basic parent-child relationship, which is equally given to all people and can exist for all.
What is Parent-Child Day? http://www.oyako.org/jp/oyakonohi/
② Try the "TSUTAYA Work Experience"!
We offer a work experience program where you will wear a TSUTAYA uniform, greet customers, and organize a sales area by arranging DVDs on shelves. This is the only place where you can experience working as a TSUTAYA staff member! (First come, first served)
3. Try drawing with the "Chalk Art Experience"! (Available only at the Tokyo venue)
This is a summer class project to help with homework, taught by professional chalk art experts and teachers. An experience corner where you can draw with art chalk on TSUTAYA's popular carrying bag. Take the finished bag to the store!
・Cost: Paid (500 yen/tax included, includes chalk and bag)
・Event period: 21st and 22nd (10:00, 11:00, 12:00, 13:00, 14:00, 15:00)
④ "Homework Shopping Corner" - Find all your summer homework materials here!
The venue will also be selling books and craft kits to help with homework and independent research, as well as recommended reading for summer vacation. We will provide full support to children who are unsure what to do during their summer vacation.
Overview of "Summer Vacation 2016 ★ Homework Independent Research Project"
① Tokyo: Tokyo Big Sight, East Hall 4, Thursday, July 21st to Saturday, July 23rd, 2016, 9:30am-4:30pm
② Sendai: Yume Messe Miyagi, July 29th (Fri) - 30th (Sat), 2016, 9:30am - 4:30pm
③ Osaka: Intex Osaka Hall 5, Thursday, August 4th to Saturday, August 6th, 2016, 9:30am to 4:30pm
*For details and to apply, please click here:http://www.jma.or.jp/wakuwaku/
*When applying, if you register your T-CARD number, you will be entered into a lottery to win 1 to 100 points.
In addition, a TV commercial for the "TSUTAYA for Parents and Children" campaign will start airing on July 22nd. The program will also feature footage of Ikeda Eliza and her children enjoying the "TSUTAYA Kids Campaign." This year too, enjoy the summer TSUTAYA, which will be delivered mainly to TSUTAYA stores and fun for parents and children.
Materials related to this matter
This summer, TSUTAYA is proposing "A Summer Vacation to Enjoy with Parents and Children" The second installment is "Summer Vacation 2016 ★ Homework Independent Research Strategy" where you can experience different jobs! A press conference for kids will be held to learn about "Parent-Child Day"!
Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations Unit TEL: 03-6800-4764
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