TSUTAYA's smartphone "TONE" sales outlets expand to 30 stores nationwide

2016.08.04 Press Releases
TSUTAYA Co., Ltd. / Tone Mobile Co., Ltd.

--TSUTAYA Granduo Kamata store opens on Friday, August 5th. Also running a campaign to upgrade to the "TONE m15," which is fully compatible with "Pokémon GO"!--

TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Kazuo Nakanishi; hereinafter referred to as "TSUTAYA") and TONE Mobile Corporation (Head office: Shibuya-ku, Tokyo; President and CEO: Hiroki Ishida; hereinafter referred to as "TONE Mobile") aim to expand TONE, a smartphone service provided by TONE Mobile, to 200 TSUTAYA stores nationwide by March 2017.

With the opening of the TSUTAYA Granduo Kamata store on Friday, August 5th, TONE is now available at the 30th store nationwide. Additionally, we plan to open 12 more stores in September, and will continue to expand our store network to reach 200 stores.

"TONE" new store
●Opening August 5th　TSUTAYA Granduo Kamata store *30th store stocking TONE
●Opening in August　TSUTAYA Sannomiya store
●Opening in September　Planned to open more than 12 stores

This summer, Tone Mobile is running a "Summer Parent-Child Discount" campaign (until August 31st) where if you sign up for multiple devices under the same name at the same time, you will receive a discount of 3,000 yen on the contract administration fee and 3,000 yen off the basic plan monthly fee for three months. The highly popular "Parent-Child Discount" that was implemented from February to May this year and was applied for by more than 40% of our policyholders is back for a limited time only during the summer. It is popular with families of all ages, from children to grandparents.

We are also currently running a campaign to upgrade to the "TONE m15," which is fully compatible with the popular game app "Pokemon GO." The TONE m15 is TONE's latest device, supporting the AR function essential for enjoying "Pokemon GO." For a limited time until September 30th, if you change your model, you will receive 6 months of the basic plan for free (6,000 yen per month). This has been well received by customers who use older models as an opportunity to switch to the latest model.

TONE will continue to provide our customers with the message, "Reliable quality for everyone." We will continue to improve our services and expand our store network so that we can deliver this "customer experience."

TSUTAYA's smartphone "TONE" is "quality that everyone can trust." It is a smartphone service that aims to be "Not only do we offer a reasonable price starting from 1,000 yen per month with unlimited data usage on the Docomo line (LTE)*1, but we also offer a wide range of services that even smartphone novices can feel safe using, such as features that allow parents to manage their children's app downloads, control usage time, and monitor their location*2, a function that automatically repairs device problems simply by placing the device in a box, and a service that remotely controls the device from a call center for support.

*1 Large amounts of communication in a short period of time or long periods of communication may be restricted.
*2 Separate application for "TONE Family" is required. TONE Family is free if you sign up for two TONE devices.
*All brands, product names, company names, trademarks, and service marks are the property of their respective companies. 　
*All prices listed are excluding tax.

Materials related to this matter

TSUTAYA's smartphone "TONE" sales outlets expand to 30 stores nationwide

Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations: 03-6800-4764
Tone Mobile Corporation PR Department Email: press@tone.ad.jp Phone: 050-7302-3227