Year-on-year decrease of 0.33%, with a downward trend for all age groups compared to the previous month

2016.08.12 Press Releases
CCC Marketing Co., Ltd. / Culture Convenience Club Co., Ltd.

CCC Marketing Inc. (hereinafter "CCC Marketing"), a company engaged in database marketing, and Culture Convenience Club Co., Ltd. (hereinafter "CCC") have announced the launch of the "T-POINT Price Index (TPI)," a new price index that utilizes T-POINT data, as part of a joint project with the Watanabe Tsutomu Laboratory at the Graduate School of Economics, The University of Tokyo. We are pleased to announce that the TPI for July 2016 has been released.

July 2016 T-POINT Price Index Digest

●The T-POINT Price Index ("TPI") for July 2016 was down 0.33% compared to the same month last year.
TPI uses the amount of purchases made using T-CARDs at T-POINT partner stores such as supermarkets, drugstores, convenience stores, and restaurant chains. The TPI for July 2016 was 0.33% compared to the same month last year. By business type, supermarkets were down by -0.28%, while convenience stores were down by 0.59% and drug stores were down by 0.25%.

Negative trends across all age groups
Looking at the TPI for July 2016 by gender and age group, all genders and age groups showed a negative trend compared to the previous month. Compared to the overall TPI of 0.33% compared to the same month last year, the age groups that saw the largest increases were 0.61% for men aged 40-59, 0.43% for men aged 20-39, and 0.33% for men aged 60-79. On the other hand, the rates for women across all age groups were lower: 0.18% for women aged 20-39, 0.29% for women aged 40-59, and 0.03% for women aged 60-79. Additionally, no gender or age group showed an increase compared to the previous month, with the largest declines being 0.59 points for women aged 60-79, 0.35 points for women aged 40-59, and 0.29 points for men aged 60-79.

*You can view data by selecting from three business types: "supermarket," "drugstore," and "convenience store." Please note that "restaurant chains" cannot be selected and viewed by business type.
*Daily index data is up to three days prior.

What is TPI?
The Consumer Price Index (CPI) is known as an economic thermometer that indicates economic trends. On the other hand, the TPI is an index compiled based on purchase price data accumulated daily through T-POINT partner companies across Japan. Specifically, this price index was derived by aggregating, tabulating, and analyzing the purchase amounts obtained from T-CARD purchasing data, which is used by 59.52 million people across Japan (number of T-CARD members as of the end of July 2016 (annual usage, T-CARD holders, name matching)) and has related sales of over 6 trillion yen, which accounts for approximately 2% of Japan's total consumption.

About TPI
The data currently used by TPI collects the amount of purchases involving T-CARDs at T-POINT partner stores such as supermarkets, drugstores, convenience stores, and restaurant chains. Store areas are as follows: supermarkets are mainly in the Tokyo metropolitan area and Kyushu, drugstores are mainly in Kanto, Kansai and Kyushu, and convenience stores and restaurant chains are nationwide. Currently, the number of products (SKUs) covered by TPI is approximately 110,000, with 191 of the 580 items being utilized, resulting in a coverage of 23.4% when the Ministry of Internal Affairs and Communications CPI is taken as 100%. The amount used to calculate TPI is excluding consumption tax (excluding tax). Additionally, while no special consideration is given to sale items, all products with sales history for both the previous and current periods are used to compile TPI. Please note that the number of members covered by TPI, as well as the transaction amount and number of uses, have not been disclosed.

TPI Features
The features of TPI are that it allows you to see the price index by gender and age group, and that it is a price index based on buying prices rather than selling prices. The TPI is calculated using the Tornqvist method, which is the same as the University of Tokyo Daily Price Index. This calculation method places more weight on products purchased in larger quantities, and there is a consensus among researchers that it is the best method for creating a price index.

[Disclaimer]
*These results are from a beta version and may be subject to change without notice.
*This information is not intended for use in any investment or economic transactions, and no express or implied guarantees are made, including as to its commercial usefulness or usefulness for any particular purpose.
*Please fully understand the nature of this index and use it at your own risk.
*We are not responsible for any losses resulting from investments or transactions based on this index.
*We do not assume any liability (direct or indirect) arising from the use of this index.
*No representations or warranties are made regarding the accuracy, completeness, precision, reliability, etc. of this index.
*Reproduction of this content without permission is strictly prohibited.

Materials related to this matter

0.56% compared to the same month last yeararketing Co., Ltd. Data Science Lab
MAIL: tpi-pj@ccc.co.jp

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CCC Marketing Co., Ltd. Public Relations: Ando
TEL: 03-6800-4464