"Barairo Dandy" x "TSUTAYA" collaboration corner "Wednesday Barairo Show" 1st anniversary, powered up into a corner loved by movie fans!
2016.10.05
Press Releases
TSUTAYA Co., Ltd. / Tokyo Metropolitan Television Co., Ltd. / Tsumiki Co., Ltd.
-Also collaborates with Filmarks, Japan's largest movie review service recommended by TSUTAYA-
The film introduction corner "Wednesday Barairo Show" of the adult evening talk show "Barairo Dandy" (Monday-Friday 9:00pm-9:55pm TOKYO MX1), a collaboration between TSUTAYA Co., Ltd. (headquarters: Shibuya-ku, Tokyo / President and COO: Kazuo Nakanishi / hereinafter referred to as "TSUTAYA"), which operates 1,478 TSUTAYA stores nationwide, and Tokyo Metropolitan Television Co., Ltd. (headquarters: Chiyoda-ku, Tokyo / hereinafter referred to as "TOKYO MX"), will celebrate its first anniversary with the broadcast on Wednesday, October 5th.
To commemorate the first anniversary of this collaboration, the corner will be reborn as an even more powerful section that will be loved by movie fans, utilizing over 20 million movie reviews and in-service data from Filmarks (operated by Tsumiki Co., Ltd., head office: Meguro-ku, Tokyo / CEO: Suzuki Takayuki / hereinafter referred to as "Tsumiki"), one of Japan's largest movie review services recommended by TSUTAYA.
"Wednesday Rose Color Show" special page:https://filmaga.filmarks.com/articles/869/
■ Overview of the new corner of "Wednesday Rose Color Show"
The "Wednesday Rose Color Show" is a popular segment that mainly uses Filmarks' original movie rankings to introduce recommended films based on themes (e.g., "femme fatale films") decided by the show's MCs, RHYMESTER's Utamuro and Asakusa Kid's Tamabukuro Kintaro.
*Scheduled to air on the first Wednesday of every month.
Additionally, the film review service Filmarks will run news articles introducing the program on its film-specialized online magazine site, FILMAGA, and will also promote the program on social media, encouraging readers of FILMAGA to watch the program.
Additionally, on the days when "Wednesday Barairo Show" is aired, 20 viewers will be randomly selected each month from those who vote in the "Barairo Dandy" live voting project "Barairo Judge" to receive 1,000 T-Points. The first broadcast of the corner's second anniversary on Wednesday, October 5th will be themed around "Femme Fatale Movies," and will feature an original Filmarks ranking and recommended movies from Wednesday MCs RHYMESTER Utamuro and Asakusa Kid Tamabukuro Kintaro.
In the future, TSUTAYA, TOKYO MX, and Tsumiki are considering promoting the high-quality films introduced on the program in TSUTAYA stores (some stores in the Tokyo area) and on "Filmarks," and aim to make the "Wednesday Rose Color Show" a program that will make viewers want to watch even more movies and help them discover even better films. In addition, through "FILMAGA" operated by Tsumiki, we will promote viewing of "Wednesday Rose Color Show" while also enhancing the quality movie suggestions at "TSUTAYA" stores and online services.
■Planning development image
Program name: "Barairo Dandy" (Every Monday to Friday 21:00-21:55 (TOKYO MX1))
"Wednesday Rose Color Show" new corner first broadcast date and time:
Wednesday, October 5, 2016 21:00-21:55 (TOKYO MX1)
Appearances (Wednesday): Yutaka Hasegawa, Tetsuko Abe / Wednesday MC: Kintaro Tamabukuro, Utadamaru, Yuzuki Muroi
Every other Wednesday MC: Masahiro Chono
*What is Filmarks?
Japan's largest movie review service, with 20 million movie reviews recommended by TSUYATA. Based on the function that allows you to easily check and post movie reviews, it is used by many movie fans as a "movie viewing record," "memo and memorandum of movies you want to see," and "communication tool for enjoying movie talk." Filmarks (web):http://filmarks.com
Address: 16-17 Nanpeidai-cho, Shibuya-ku, Tokyo
Representative: President and COO: Kazuo Nakanishi
Business: Planning and franchise development of "TSUTAYA" as a place for lifestyle suggestions
Planning and operating a lifestyle proposal platform in the online field
Address: 7F KDX Ikejiri Ohashi Building, 1-6-2 Ohashi, Meguro-ku, Tokyo
Representative: President and CEO: Takayuki Suzuki
Business: Development and operation of in-house internet services
Planning and production of advertising creatives, mainly for the internet
Tokyo Metropolitan Television Co., Ltd. Company Profile
Address: 1-12 Kojimachi, Chiyoda-ku, Tokyo
Representative: Chairman and CEO Wataru Goto
Business: Television broadcasting business under the Broadcasting Act, planning, programming, production and sales of broadcast programs, etc.
*TOKYO MX can be viewed on terrestrial digital broadcasting channel 9. It is also being streamed simultaneously on the free video streaming app M-Cas.
Materials related to this matter
"Barairo Dandy" x "TSUTAYA" collaboration corner "Wednesday Barairo Show" 1st anniversary, powered up into a corner loved by movie fans!
Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations Tel: 03-6800-4764
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