"Survey on SMAP" SMAP is just around the corner... Even so, one in two people "like SMAP"!

2016.10.06 Press Releases
Culture Convenience Club Co., Ltd.

--The reason I like them is because they've moved away from the idol route!? Arashi will be SMAP's replacement in the future. Favorite songs: 1st place "One and Only Flower in the World", 2nd place "Night Sky Beyond", 3rd place "Lion Heart"

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "Survey on SMAP" using the online "T Survey" to survey 1,502 men and women aged 18 to 69 who use T-CARD.

SMAP Survey Digest

●50% of people like SMAP!
　Reasons for liking the group: 1st place "The members are unique," 2nd place "They're approachable," 3rd place "They're funny"
　"Interesting" is the top choice for young people, while "Friendly" is the top choice for adults. 　　
●Is there any group that could replace SMAP?
　40% answered "Arashi" and 40% answered "Inai"
●What is your favorite SMAP song?
　1st place: "Only One Flower in the World", 2nd place: "Night Sky Beyond", 3rd place: "Lion Heart"
　Orange is popular among the younger generation!
●What SMAP songs do you often sing at karaoke?
　1st place: "Only One Flower in the World", 2nd place: "Night Sky Beyond", 3rd place: "Lion Heart"
　In TSUTAYA's CD single cumulative rental ranking,
　1st place: "Only One Flower in the World", 2nd place: "Lion Heart", 3rd place: "Dear WOMAN"
●What do you think about SMAP's disbandment?
　40% of respondents said "Dissolution is inevitable"

●50% of people like SMAP!

　Reasons for liking the group: 1st place "The members are unique," 2nd place "They're approachable," 3rd place "They're funny"
　"Interesting" is the top choice for young people, while "Friendly" is the top choice for adults.

In August of this year, Japan's super idol group SMAP officially announced their disbandment, sending shock waves throughout the country. To commemorate the 25th anniversary of SMAP's CD debut at the end of the year, a best-of album is scheduled to be released, with the songs to be included decided by fan votes, and requests for the album will close on the 4th. In this T Survey, we conducted a survey about "SMAP" with 1,502 men and women aged 18 to 69.
First, when asked whether they like SMAP, 50.7% of respondents answered "I like them" or "I somewhat like them," accounting for half of the total. Looking at the results by gender, 45.3% of men and 56.0% of women answered that they "like" or "somewhat like" SMAP, showing that women have a higher level of favorability towards them. When broken down by age group, 53.2% of those in their teens and 20s, 50.1% of those in their 30s and 40s, and 47.8% of those in their 50s and 60s liked SMAP, meaning that nearly half of all generations liked the band.
In addition, when the 761 people who answered that they "like" or "somewhat like" SMAP were asked to select multiple reasons for their likes, the top answers were "The members are unique" (55.5%), "They're approachable" (46.4%), "They're funny" (39.8%), "They give me a sense of security" (29.4%), and "They make me feel energized" (28.3%), with many of them choosing answers that are different from the image people typically have of idols. When these results are broken down by age group, "friendly," which was ranked third by those in their teens and twenties, was chosen as second by those in their 30s and 40s and 50s and 60s, while "interesting," which was ranked third by those in their 30s and 40s and 50s and 60s, was chosen as second by those in their teens and twenties, showing that the influence of each age group differs.

●Is there any group that could replace SMAP?

　40% answered "Arashi" and 40% answered "Inai"

SMAP has a positive reputation among a wide range of generations, but now that it has been decided that they will disband, much to everyone's regret, when asked whether there is a Johnny's group that can replace SMAP, the most common answer was "there is no replacement" at 43.5%, showing that the majority of people believe that SMAP is an unshakable presence. On the other hand, when asked what group would replace them, 38.3% answered "Arashi," 9.7% answered "TOKIO," and 2.5% answered "Kanjani Eight."

●What is your favorite SMAP song?

　1st place: "Only One Flower in the World", 2nd place: "Night Sky Beyond", 3rd place: "Lion Heart"
　Orange is popular among the younger generation!

SMAP has continued to release many wonderful songs to the public in the 25 years since their debut, with "good songs" being chosen as the sixth most common reason for liking SMAP. When asked to select multiple times what their favorite SMAP song was, the top answer was "Sekai ni Hitotsu Dake no Hana" (57.4%), followed by "Yozora no Mukou" (56.3%), "Lion Heart" (46.6%), "Aoi Inazuma" (31.4%), and "SHAKE" (28.8%). When these results are broken down by age group, "orange" came in fourth place for those in their teens and twenties, "celery" came in fifth place for those in their 30s and 40s, and "let's do our best" came in fifth place for those in their 50s and 60s, revealing distinct characteristics for each generation.

●What SMAP songs do you often sing at karaoke?

　1st place: "Only One Flower in the World", 2nd place: "Night Sky Beyond", 3rd place: "Lion Heart"
　In TSUTAYA's CD single cumulative rental ranking,
　1st place: "Only One Flower in the World", 2nd place: "Lion Heart", 3rd place: "Dear WOMAN"

SMAP's songs are hugely popular at karaoke, with a wide repertoire including soft ballads and up-tempo numbers that get everyone excited. When asked to select multiple SMAP songs that they most often sing at karaoke, the top answer was "Sekai ni Hitotsu Dake no Hana" (25.5%), followed by "Yozora no Mukou" (17.9%), "Lion Heart" (12.3%), "Orange" (8.8%), and "Aoi Inazuma" (7.5%). When we look at the results by age group, "Only One Flower in the World" ranked first in every generation. As with favorite songs, "Orange" is popular among younger generations, coming in second place among those in their teens and twenties.

In addition, in TSUTAYA's cumulative CD single rental ranking, which is limited to SMAP songs, the top five were "Sekai ni Hitotsu Dake no Hana," "Lion Heart," "Dear WOMAN," "Arigatou," and "Triangle."

●What do you think about SMAP's disbandment?

　40% of respondents said "Dissolution is inevitable"

Finally, when asked what they thought about SMAP's disbanding, 23.3% answered "I hope they don't disband," 33.0% answered "I can't say either way," and 43.7% answered "There's no way around it if they disband."Looking at the results by gender and age, the 300 female respondents in their teens and twenties were split evenly: 100 said they "don't want them to disband," 100 said they "can't say either way," and 100 said "they can't help but disband."

■ Survey Overview
Survey method: Internet (T Survey)
Survey period: Friday, September 23, 2016 to Wednesday, September 28, 2016
Survey area: Nationwide
Survey subjects: Men and women aged 18 to 69 (T members)
Number of samples:
18～29歳    30～49歳    50～69歳    合計
男性    301人    226人    225人    752人
女性    300人    225人    225人    750人
合計    601人    451人    450人    1,502人

■What is the T Survey?
This is one of the largest online research services in Japan, with 9 million T-CARD users registered. All members who complete research and surveys will be rewarded with T-POINT. In addition, the responses you provide will be processed as statistical information and used by companies and media outlets for product development and service planning. Each and every opinion we receive from our members will be an important key point in creating a bright future for people, companies, and Japan. CCC offers marketing solutions to companies, from planning surveys through "T Surveys" to compiling and analyzing them as a research program tailored to their needs.

Materials related to this matter

"Survey on SMAP" SMAP is just around the corner... Even so, one in two people "like SMAP"!

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464