"Everyone's Rap" corner now available at TSUTAYA stores nationwide! Rent 10 discs at once and join the Japanese rap boom of 2016!

2016.10.18 Press Releases
TSUTAYA Co., Ltd.

- Commemorating the release of the Japanese rap special feature in the magazine "SWITCH" -

TSUTAYA Co., Ltd., which plans various lifestyle suggestions through entertainment, will be launching a "Minna no Rap" corner recommended by TSUTAYA in the music rental corners of approximately 1,300 TSUTAYA and TSUTAYA BOOKS nationwide from Wednesday, October 19th to commemorate the release of "Minna no Rap 2016," a special feature on Japanese rap in the magazine "SWITCH."

*Scheduled to end on Wednesday, November 23rd (national holiday)

The TSUTAYA music team will be offering recommended hip hop albums selected from the artists featured in this special issue in the CD rental section, and some stores will also be stocking the magazine "SWITCH" at the same time. Take advantage of this opportunity to borrow 10 CDs at a time, which began this spring, and join the Japanese rap boom of 2016.

In addition to linking up with this special feature in the magazine "SWITCH," TSUTAYA will also be linking up with the music recommendation site "TSUTAYA MUSIC PLAYLIST" (commonly known as "Tsutapure"), where recommendations are curated by music-loving TSUTAYA staff, in order to create a more enjoyable music experience for customers who are unsure what to listen to. With the motto of "Music that you can feel without thinking," we will create playlists and recommend music based on themes such as "Music to listen to on a holiday morning" and "Driving music for a date - romance beginners edition," to support our customers.

■“SWITCH” Vol.34 No.11 (November 2016 issue) Special feature information
Minna no Rap HIP HOP [We've Got]: Released October 20, 2016 / 900 yen (excluding tax)

The November issue of the magazine "SWITCH" will feature "Japanese Rap."Thirty years ago, in 1986, Ito Seikou released "Kensetsuteki," which would later be called the "first Japanese rap album." Since then, Japanese rap has seen an upsurge in popularity in roughly 10-year cycles. Then in 2016, the terrestrial broadcast of "Freestyle Dungeon" sparked an MC battle boom of a scale no one could have predicted, and its momentum has now spread to the general public. This special feature features over 100 rappers, from the new generation to legends, documenting the forefront of the fragmenting hip-hop scene.

・Looking back on the event: "The hottest summer in the history of Japanese rap"
・Photo stories and interviews with the new generation of rappers who are leading the times
・Behind the scenes of the MC battles and ciphers that are garnering attention
Legends talk about how Japanese rap was born and developed
・The lifestyle surrounding hip hop
・Japanese rap that transcends genre boundaries and is chosen by everyone

Ito Seiko, Chikada Haruo, ECD, YOU THE ROCK★, ANI, Bose, Utammaru, Mummy-D, GAKU-MC, NIPPS, CQ, TwiGy, Zeebra, K Dub Shine, UZI, PES (RIP SLYME), ILMARI (RIP SLYME), KREVA, ILL-BOSSTINO, Hannya, MACCHO, DABO, SEEDA, ANARCHY, Kan a.k.a. GAMI, D.O, DARTHREIDER, Infuaigo Kumiai, Cypress Ueno and Roberto Yoshino, stillichimiya, Chinza DOPENESS, Tamaki ROY, KOHH, Y'S, YOUNG HASTLE, SKY-HI, SALU, AKLO, ACE, CAMPANELLA, C.O.S.A., KID FRESINO, JJJ, THE OTOGIBANASHI'S, KANDYTOWN, YENTOWN, TOKYO HEALTH CLUB, Creepy Nuts, Jinmenusagi, Ryofu Karma, Akko Gorilla, MIRI, Chanmina

Hirate Yurina, Shimoda Masakatsu, Matsuda Ryuhei x Onishi Riku, Sato Takeru x Miyazaki Aoi, Kawamura Genki x Nagai So, Hashimoto Ai x Yoshida Yasuhiro, Anzai Hajime, Asada Masashi, Kakuta Mitsuyo, andmore!

Materials related to this matter

To commemorate the release of the Japanese rap special feature in the magazine "SWITCH," the "Everyone's Rap" corner will be launched at TSUTAYA stores nationwide.

Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations Unit TEL: 03-6800-4764