"SHIBUYA TSUTAYA" begins activities as a base for creators! The first ever fashion show will be held at Shibuya Center Street and TSUTAYA

2016.11.07 Press Releases
TSUTAYA Co., Ltd.

- Aiming to become a nest (NEST) where young creators gather and disseminate information in Shibuya -

SHIBUYA TSUTAYA (21-6 Udagawacho, Shibuya-ku, Tokyo / opened in 1999), a flagship store operated by TSUTAYA Co., Ltd., held its first-ever fashion show, "The HAPPENING Vol.6 2017 SPRING & SUMMER COLLECTION," on November 5, 2016, with the support of Shibuya Ward, using the streets of Shibuya Center Shopping Arcade and the interior of SHIBUYA TSUTAYA as stages.

Starting with its collaboration with The HAPPENING, a team working to change Tokyo's fashion scene, SHIBUYA TSUTAYA hopes that young Japanese creators with global aspirations will deepen their knowledge of fashion, art, and culture through the various works in the museum, including films, books, comics, and music, and be inspired to hone their sensibilities and reach even greater heights in the creative world. The entire store is likened to one big nest, and the store aims to become a platform where various cultures can be created and hatched.

■The HAPPENING Vol.6 2017 SPRING & SUMMER COLLECTION “EMERGENCE on the road” 2016.11.5 (Sat)
・Organizer: Shibuya Center Shopping Street Fashion Parade Executive Committee
・Cooperation: Shibuya Ward Tourism Association / Shibuya Center Shopping District Promotion Association / APACHE / QFRONT / SHIBUYA TSUTAYA
・Sponsor: Shibuya Ward

Additionally, SHIBUYA TSUTAYA will be hosting an exhibition of costumes from the surprise fashion show "The HAPPENING" (6th floor) until Sunday, November 20th, as well as an "Inspire" exhibition (4th and 7th floors) featuring books, music, videos and other works that inspired and inspired the creations of all the artists involved in "The HAPPENING Vol.6," including the seven designers, hair and makeup artists, and artwork. 　

(www.your-happening.jp)
Founded in 2014 by stylist Kyoko Fushimi, The HAPPENING aims to inspire and excite Tokyo's art and fashion scene by discovering and supporting talented designers and establishing a new fashion culture. Up until now, they have held guerrilla shows in Omotesando, performances using a campaign car, guerrilla shows on Ginza Line trains and in station concourses, and their first overseas show at the Shanghai Museum of Modern Art (McaM).

■ KOSHIRO EBATA: "NIRVANA" ■ MEGMIURA: "Primordial forms of life"
■ TAKUMA: "INDUSTRIAL TANGLE" ■ Qualwin [from XANADU]: "Goldsnake"
■ TENDER PERSON [from XANADU]: "Agua Delicia" ■ KOTARO SAKAZUME: "the room"
■VANESSE NAOMI by Dog: "Something,"

In the future, SHIBUYA TSUTAYA will discover and support talented creators who will create content that stimulates the sensibilities of customers by providing a space where many creators can communicate with each other and various opportunities that will serve as a springboard for creative activities.

[SHIBUYA TSUTAYA]
Opened in 1999 as TSUTAYA's flagship store. The store is visited by a wide range of customers, from teenagers to seniors, designers and creators, and the number of visitors reaches 1 million per month. The inventory is also the largest in Japan.
Address: 21-6 Udagawacho, Shibuya-ku, Tokyo 150-0042
TEL: 03-5459-2000
Business hours: 10:00 - 2:00 AM / Open all year round

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"SHIBUYA TSUTAYA" begins activities as a base for creators! The first ever fashion show will be held at Shibuya Center Street and TSUTAYA

Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations Unit TEL: 03-6800-4764