Certified as a "Facebook Marketing Partner" by Facebook

2016.11.22 Press Releases
CCC Marketing Co., Ltd.

CCC Marketing Co., Ltd.(Headquarters: Shibuya-ku, Tokyo; President and CEO: Noburu Takeda; hereinafter referred to as "CCC Marketing") is pleased to announce that it has been certified as a partner company by Facebook Inc. (Headquarters: California, USA; CEO: Mark Zuckerberg; hereinafter referred to as "Facebook") in its marketing partner program, "Facebook Marketing Partners."
This marks the first time that a Japanese company has been certified as an Audience Data Providers partner.

"Facebook Marketing Partners" is a partner program certified by Facebook for companies that have strengths in Facebook marketing. Divided into eight specialized categories*, companies that have demonstrated marketing effectiveness through innovative and advanced technology in each category will be selected as partners and awarded a certification badge. Companies that are certified as "Facebook Marketing Partners" will be able to conduct business with companies around the world through the Partner Center with official support from Facebook.

On September 1, 2016, CCC Marketing began offering "Partner Categories," a Facebook ad targeting delivery solution that uses category data estimated from actual purchasing behavior. This solution makes it possible to generate and deliver categories that could not be achieved with conventional online behavior data alone, such as "interests" and "purchasing trends" estimated from purchasing behavior in physical stores. In addition, by combining this data with Facebook's demographic data, online behavior data, various ad formats (videos, photos), or placements (Facebook, Instagram), the relevance (affinity) of ads to users can be increased, and greater advertising effectiveness can be expected. CCC Marketing's track record and technical capabilities in database marketing have been recognized, and the company has been certified as a partner in the "Audience Data Providers" category.

CCC Marketing will continue to provide a culture infrastructure that makes people and the world more enjoyable and happy through database marketing.

*“AD Technology” “Media Buying (US Only)” “Community Management” “Content Marketing” “Small Business Solutions” “Audience Onboarding” “Audience Data Providers” “Measurement”

Materials related to this matter

Certified as a "Facebook Marketing Partner" by Facebook

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CCC Marketing Co., Ltd.
Public Relations: Ando
TEL: 03-6800-4464