TSUTAYA brings you a sparkling and fun time in Asia. The first two major projects have begun! "Love Asia Book 2017 New Year's Edition" giveaway campaign and "TSUTAYA Recommended Asian Films Guide 2016 Winter Edition" free DVD rentals have begun!
2016.12.19
Press Releases
TSUTAYA Co., Ltd.
-TSUTAYA Asia TV Drama 2016 Annual Rankings Announced-
TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo / President and COO: Kazuo Nakanishi / hereinafter referred to as "TSUTAYA"), which operates TSUTAYA stores nationwide, will be launching two projects this winter that will allow customers to enjoy Asian entertainment, including Asian TV dramas and movies, with a focus on Korea. As the first step, we began offering free rentals of "TSUTAYA Recommended Asian Films Guide 2016 Winter Edition" in December. In addition, starting Wednesday, January 4th, we will be launching a giveaway campaign for the long-awaited "Love Asia Book 2017 New Year's Issue."
We will also be announcing the "TSUTAYA Asia TV Drama 2016 Annual Rental Rankings," which is compiled from data on TSUTAYA users based on usage data from approximately 60 million T-members. TSUTAYA stores have also started to set up corners linked to the rankings, so please take this opportunity to enjoy popular titles that you may have missed. (*Not available at some stores)
■"LOVE Asia Book 2017 New Year's Issue" Giveaway Campaign:http://tsutaya.jp/lab/
The latest issue, "Love Asia Book 2017 New Year's Issue," features So Ji-sub on the cover and is 56 pages in full color. It is packed with information on popular works, including special interviews with So Ji-sub and Song Joong-ki, event reports, and the popular "Have you seen them all? Checklist."
■Campaign period: Wednesday, January 4th, 2017 to Sunday, January 29th, 2017
■Campaign details:
During the period, customers who rent five or more eligible Asian TV dramas, soundtracks, K-POP, etc. at TSUTAYA stores nationwide will receive a gift on a first-come, first-served basis.
■Contents: Cover features "So Ji Sub" and "Song Joong Ki" / Special feature, interview with "So Ji Sub", "Oh My Venus", which became a hot topic for the co-starring of two top actors So Ji Sub and Shin Min Ah, "Descendants of the Sun: Love Under The Sun", which recorded the highest viewership rating of 46% in Korea, and other new dramas and movie specials.
■“Love Asia book” media overview:
・Number of copies: 200,000 ・Binding: B5 size/full color ・Pages: 56 pages in total
・In-store distribution: Distribution will end once supplies run out.
*We do not sell "Love Asia Book."
■"TSUTAYA Recommended Asian Film Guide 2016 Winter Edition" Free Rental DVD Overview:
The free rental DVD "TSUTAYA Recommended Asian Movie Guide 2016 Winter Edition" is a free movie guide DVD that includes trailers for hit Asian TV dramas released in 2016. This DVD will be available in two versions: one that will be rented as a set with the first volume of a new Asian TV drama released in December, and one that will be available for rental as usual in stores. (*Both have the same content)
■ Period: Thursday, December 1, 2016 - End date to be determined
■Free rental: Available in the Asian drama rental corner and Asian ranking corner in-store, but this may differ in some stores, so please contact store staff for details.
■TSUTAYA Asia TV Drama 2016 Annual Rental Ranking:http://tsutaya.jp/2016rank_rental/
This year, "Pinocchio" (2014-15, SBS, 20 episodes), starring Lee Jong-suk, the most popular young actor, took first place. "Pinocchio" is a coming-of-age love drama about Lee Jong-suk (Ki Ha-myung), a man living under a false name, and Park Shin-hye (Choi In-ha), a woman who cannot lie. This is a highly polished work that combines two major stars and elements of romance, comedy, suspense, and more. In second place was "The Girl Who Sees Smells" starring Park Yoochun, and in third place was "Healer" starring Ji Chang Wook, with all of the top spots being films starring popular actors.
*The Asia TV Drama Rankings will be published on the above website on Thursday, December 22nd. January 1st to October 31st, 2016: Survey conducted at TSUTAYA stores nationwide
■ Asian Entertainment: Overall Review of This Year and Predictions for Next Year: TSUTAYA Asia MD, Asaba Ochiai
Asian TV dramas began to attract attention around 2004 with the Korean Wave boom, typified by "Winter Sonata," and then period dramas such as "Jewel in the Palace" and "Jumong" expanded the audience to include men. Since 2010, the second boom has occurred, starting with the huge hit "You're Beautiful" and also thanks to the popularity of K-POP. In 2017, the much talked about romantic comedy "Oh My Venus," starring So Ji-sub and Shin Min-a, will be released in January, and in February, "Descendants of the Sun: Love Under the Sun," starring Song Joong-ki and Song Hye-kyo, will be released, becoming a social phenomenon that spread from all over Asia to the world, achieving a peak audience rating of 41.6%. In addition, it is expected that there will be a large number of period dramas overall, and many works will feature not only actors but also artists, making it a lineup that can be enjoyed by people of all ages. Please look forward to it.
TSUTAYA will continue to expand its lineup of popular Asian entertainment, including Korean, Taiwanese, and Chinese TV dramas and movies, and will also be holding a giveaway campaign for the "Love Asia Book" and the "Monthly Asia MAGAZINE (http://tsutaya.jp/asiamagazine/Through publications such as the magazine, we aim to create a more enjoyable and comfortable store and lifestyle suggestions for movie and drama fans.
Materials related to this matter
TSUTAYA brings you a sparkling and fun time in Asia. The first two major projects have begun! "Love Asia Book 2017 New Year's Edition" giveaway campaign and "TSUTAYA Recommended Asian Films Guide 2016 Winter Edition" free DVD rentals have begun!
Inquiries regarding this matter
TSUTAYA Corporation Public Relations Unit TEL: 03-6800-4764 MAIL: tsutaya_pr@ccc.co.jp
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