"TSUTAYA BOOKSTORE," a lifestyle-focused BOOK&CAFE that combines a bookstore and a cafe, opens its first store in Taiwan

2017.01.24 Press Releases
TSUTAYA Co., Ltd.

―“TSUTAYA BOOKSTORE Xinyi Store” opens on January 24th―

TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo / Representative Director, President and COO: Nakanishi Kazuo / hereinafter referred to as "TSUTAYA"), which operates the "TSUTAYA" entertainment store chain across Japan, and its subsidiary, Taiwan Tien Tien Car Marketing Co., Ltd., have signed a franchise agreement with Delicious Film and Television, Taiwan's largest home video publishing agent and a subsidiary of Taiwan's CMC Group (Central China Group), with which TSUTAYA entered into a strategic capital and business alliance in 2012. The two companies have jointly opened the "TSUTAYA BOOKSTORE Xinyi Store," the first Taiwan store of the "TSUTAYA BOOKSTORE" lifestyle-focused book and cafe chain that combines a bookstore and a cafe, on January 24, 2017.

"TSUTAYA BOOKSTORE Xinyi Branch" is a lifestyle-focused bookstore that combines the cafe and restaurant "WIRED TOKYO" to provide a space where Taiwanese customers can choose a book over a cup of coffee or alcohol and discover a lifestyle that suits them. "TSUTAYA BOOKSTORE Xinyi Branch" values the time and space to choose a book, while stimulating the creativity of the people of Taiwan, offering new reading styles and exciting experiences, and aiming to become a special place loved by many.

1) Relax and read with a cup of coffee. The BOOK & CAFE space has 100 seats.
At BOOK&CAFE, you can enjoy the aroma of coffee while leisurely selecting books before purchasing in the cafe space, or browse art books while chatting with friends over a drink.

2) Proposing Chinese, Japanese, and foreign books in a lifestyle category without distinction
By offering 15,000 Chinese, Japanese, and Western books categorized by lifestyle themes such as "food," "travel," and "art," the library aims to stimulate the creativity of people in Taiwan and provide them with new reading styles and exciting experiences.

3) Stationery and miscellaneous goods made in Japan
90% of the stationery and miscellaneous goods in the store are sourced directly from Japan, and the store stocks a wide range of globally acclaimed goods, including items by famous designers, highly functional stationery, and products that utilize Japan's excellent technology.

4) Bringing the taste of Japan's "WIRED TOKYO" to Taiwanese customers
The menu at WIRED TOKYO, which operates as a BOOK&CAFE within SHIBUYA TSUTAYA with the aim of connecting Japan and Taiwan through food, has also been completely revamped to coincide with the new store opening. We are now offering the taste of Japan's "WIRED TOKYO" to customers in Taiwan.

To commemorate the opening of the TSUTAYA BOOKSTORE Xinyi store, a press event was held in the store on Monday, January 23rd, with guests including Nakanishi Kazuo, President and COO of TSUTAYA Co., Ltd., Kusumoto Shujiro, President and CEO of Cafe Company Co., Ltd., and Weng Mingxian, Chairman of CMC Group (Central China Group). In the afternoon of the same day, a special talk event was held inviting the general public and the media, featuring Chen Bo-Lin, a top Taiwanese star who has appeared in many films and dramas in Japan.

[TSUTAYA BOOKSTORE Xinyi Store Overview]
■Location: 5th floor, Unification Era Department Taipei Store, Sec. 5, Zhongxiao East Road, Xinyi District, Taipei City
■Products: Books and magazines (Japanese, Western, Chinese), DVD sales, miscellaneous goods and stationery
■Store area: 163 tsubo (100 seats)
■ Business hours: Sunday to Thursday 11:00-21:30 / Friday, Saturday and days before holidays 11:00-22:00
■TSUTAYA BOOKSTORE Xinyi Store Facebook page:https://www.facebook.com/tsutayabookstoretw/

[Profit video viewing: Overview]　 http://www.deltamac.com.tw/
Since its founding in 1995, Deli Film & Television has been a professional distributor of video products, and has developed the Taiwanese market under the corporate philosophy of "providing consumers with the highest quality viewing enjoyment at the most affordable prices," becoming the largest video product agent in Asia. In September 1998, it became part of the CMC Group (Central China Group) and is the largest media group in the Taiwan area, serving as the DVD and Blu-ray publishing agency in Taiwan for the eight major American companies. The publishing agency's licensing partners include Warner, Disney, 20th Century Fox, Sony, Paramount, DreamWorks, Studio Ghibli, the UK's BBC and independent films, as well as a wide range of Asian film companies.

Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations
TEL: 03-6800-4764