"Use kawaii. The "Girls' Stationery" Fair starts on Friday, February 10th. Girls who love stationery, gather together! "Stationery Girls Gathering" to be held on Monday, February 13th

2017.02.07 Press Releases
TSUTAYA Co., Ltd.

-Special Guest: "Everyday stationery. " Deputy Editor-in-Chief and Stationery Planner Makiko Fukushima, and Planner Lover Kuroneko who uses Masking Tape -

TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo / Representative Director, President and COO: Nakanishi Kazuo / hereinafter referred to as TSUTAYA), which operates "TSUTAYA" stores nationwide, is holding a "Let's use kawaii" campaign from Friday, February 10th to Friday, March 31st, in response to the popularity of not only students and students preparing for exams, but also "stationery girls" who enjoy collecting stationery these days. We will be holding a "Girls' Stationery" fair entitled "Stationery Girls," featuring a variety of stationery items that will tickle the hearts of stationery-loving women.

At TSUTAYA, we aim to offer lifestyle suggestions that will enrich and enrich our customers' lives, with the message "Enliven women!", through stationery that captures the hearts of women and creates energy.

■TSUTAYA stationery popularity ranking by generation
There was a consumption trend among women of each age group, with colorful stationery for teenage girls, colorful stationery and practical office stationery for women in their 20s, the Japonica learning series for children for women in their 30s reflecting their child-rearing habits, practical stationery and the Campus notebook series for women in their 40s replacing the Japonica learning series for women in their 30s, and office stationery for women in their 50s.

Period: November 1, 2016 to December 31, 2016 Survey Method: Based on T-Card sales records, a survey was conducted on women aged between 10 and 80 who purchased stationery at TSUTAYA.

■A "Stationery Girls' Gathering" for all you "stationery girls" will be held on Monday, February 13th at 7:30pm! ■
To commemorate the fair, we will be hosting a "Stationery Girls' Gathering" for stationery-loving girls, inviting some of the hottest "stationery girls" as guests. The guest will be the curator of this year's TSUTAYA "Stationery Girls" fair, "Everyday Stationery."The event will feature two distinguished guests, Deputy Editor-in-Chief Fukushima Makiko and Kuroneko, a planner enthusiast who brings out the best in masking tape and has over 30,000 followers on Instagram, along with a TSUTAYA stationery buyer, for an evening of passionate stationery discussion. On the day, participants will be asked to bring their own favorite stationery items, and there will be time for each person to show them off, allowing us to explore the appeal of all kinds of stationery that resonates with women's hearts. Please feel free to join us.

◎Title: "Stationery Girls' Gathering"
◎ Location: TSUTAYA Sangenjaya Store (2F Carrot Tower, 4-1-1 Taishido, Setagaya-ku, Tokyo)
Date and time: Monday, February 13, 2017 Registration begins: 7:00 PM Event: 7:30 PM - 8:30 PM
◎Target: 30 people who think they are "Stationery Girls"! 　
◎Participation fee: Free (gift included)
◎Things to bring: My best stationery items
◎Souvenir: "Masurie" - a masking tape coloring book
◎Application: Please call the store (03-5431-7788) or apply in person.
◎ Guest:
★Makiko Fukushima: See photo on the left below
Web magazine "Everyday Stationery."” Deputy Editor-in-Chief. As a "stationery planner" who plans and proposes ways to use stationery, she proposes ways to use stationery in various media. She specializes in introducing stationery that suits each individual from a woman's or housewife's perspective. Her favorite stationery items are planners, sticky notes, and cat-themed items.
・Web magazine "Everyday Stationery."Official website　http://mai-bun.com
・Makiko Fukushima Official Blog http://lineblog.me/fukushimamakiko/

★Kuroneko: Center illustration below
A planner enthusiast who brings out the best in masking tape. The book "New: Enjoy Sketch Illustrations with Your Planner," released in 2016, includes information on how to use your planner. She has over 30,000 followers on Instagram. 　
・Official Instagram　https://www.instagram.com/p/BNgxSQUBQHz/

★ Momoe Sato buyer: See photo on the right below
A girl who loves stationery and works at TSUTAYA Co., Ltd. A female analyst who can talk about stationery not only based on her intuition but also on a database.

Materials related to this matter

"Use kawaii. The "Girls' Stationery" Fair starts on Friday, February 10th. Girls who love stationery, gather together! "Stationery Girls Gathering" to be held on Monday, February 13th

Inquiries regarding this matter
TSUTAYA Corporation Public Relations Unit TEL: 03-6800-4764 E-MAIL: tsutaya_pr@ccc.co.jp