The total number of T-Point donations in 2016 was 331,841,409 points.

2017.03.10 Press Releases
T Point Japan Co., Ltd.

T Point Japan Co., Ltd. launched the "T Point Donation" service in March 2010, allowing people to donate using T Points, so that presenting their T Card when shopping in their daily lives will naturally lead to support. In addition, in July 2013, Yahoo! JAPAN's "Yahoo! Online Donation" service also began accepting donations using T-Points. We are pleased to announce that the total number of T-Point donations made between January 1 and December 31, 2016, was 331,841,409 points, and the number of donations was 1,425,994.

■Total number of donation points: 331,841,409 points (equivalent to 331,841,409 yen)
■Number of donations: 1,425,994

◇ "T Point Donation": 19,736,999 points / 69,275 donations
◇Yahoo! Online Donations: 312,104,410 points / 1,356,719 donations

"T Point Donations" was launched in 2010 as a service that allows online donations starting from just one point, in response to requests from customers who wanted to use their T Points to help someone. After that, following the Great East Japan Earthquake that occurred on March 11, 2011, the ability to donate with T Points became widely recognized as one of the immediate relief activities that could be carried out. In 2016, the Kumamoto earthquake disaster occurred, and the circle of support for the victims who were forced to live in evacuation shelters expanded, with many people across Japan donating T Points.

In announcing this year's annual donation point figures, we conducted a questionnaire survey on donations among 300 men and women who have donated T Points at least once in the past six years.

■ 60% of people have started donating more than before, and 80% would like to continue donating with T Points in the future
Nowadays, when natural disasters occur, the topic of fundraising is often mentioned in the news and reports. When asked whether they have donated more than before, 11.3% answered "strongly agree" and 52.3% answered "yes," indicating that people are more likely to donate. When asked whether they would like to continue donating with T-Points in the future, 18.3% answered "very much interested" and 76.0% answered "interested in participating," meaning that 90% were willing to cooperate.

■Easy ways to donate and raise funds are "point donations," "donation boxes," and "credit card payments"
As awareness of donating with T-Points is clearly growing, when asked what they thought was the easiest way to donate, the most common answer was "donating accumulated points" (86.7%), followed by "donation boxes at convenience stores and supermarkets" (42.3%), "credit card payment" (20.0%), "donating by phone" (14.3%), "street donations" (13.7%), and "bank/postal transfer" (4.7%).

The reason for donating with T-Points is because "you can donate from just 1 point"
This survey was conducted among people who have donated using T-Points. When asked to select multiple reasons why they donated using T-Points instead of cash, the most common answer was "Because I can donate from just 1 point" (62.3%), demonstrating a high demand for the ability to donate from just 1 point, rather than a lump sum such as 10 or 100 points. The next most common reasons were "Because I can make effective use of my points" (53.3%), "Because I can easily participate in fundraising even if I don't have cash" (53.3%), "Because I can donate quickly without going out" (34.3%), "Because T-Points are trustworthy" (13.0%), "Because points are a bonus you get when you shop" (12.3%), "Because it's not money I've saved myself" (12.0%), and "Because I don't have to worry about points being used for other purposes" (12.0%).

■People who donate tend to have shopping policies and shop wisely.
Finally, when asked about their approach to shopping, the most popular answers were, in order of popularity, "I won't buy a trendy item if it doesn't suit my tastes" (55.3%), "I only buy what I need" (47.9%), and "I look for value for money when shopping" (46.3%). This shows that people who donate with T Points tend to have clear shopping policies and are smart shoppers.

We asked those who responded to this survey about their thoughts on donating with T Points. Below are some excerpts from those comments:

◇ "Because we can donate immediately in the event of a sudden earthquake disaster" (man in his 40s)
◇ "I think that donating points is a wonderful thing. With points, you don't have to worry about them being used for strange purposes, and you can donate quickly even if you don't have cash. ” (Female in her 30s)
◇ "I donated money during the Great East Japan Earthquake. It was great to be able to contribute in this way. ” (Female in her 20s)
◇ "I'm grateful that I can donate from just 1 point. I'm happy that I can be of some help, even if it's just a little bit, without wasting my points. ” (Female in her 50s)
◇ "Until now, I had no idea what kinds of donations were available, but after learning about T-Point donations, I learned that there are many different types of donations available and became more aware of them. I would like to continue participating in this event in the future. I would like to be of some help, however small it may be... ” (Male, 40s)
◇ "I can donate from home, and the purpose of use is clear, so I don't have to worry about it being used for something else." (Woman in her 60s)
◇ "I save points when they are doubled. I try to buy from stores where I can save money. ” (Female in her 60s)
◇ "Being able to donate without going through the hassle of procedures makes it easier to collect donations, and I think it's a good opportunity to express your support for people and causes in need." (Woman, 30s)
"I think it's very meaningful to be able to participate in anything that leads to helping people in need, such as fundraising for earthquake victims. ” (Male, 50s)

T Point Japan will continue to create new value so that T Points can become a point that connects people with each other, and people with society.

Survey method: Internet (T questionnaire)
Survey period: February 23rd (Thursday) to February 28th (Tuesday), 2017
Survey area: Nationwide
Survey subjects: Men and women aged 18-69 who have donated using T Points in the past six years (T members)
Sample size: 300 people

Materials related to this matter

The total number of T-Point donations in 2016 was 331,841,409 points.

Inquiries regarding this matter
T Point Japan Co., Ltd.
Public Relations: Ando
TEL: 03-6800-4464