Mercedes-Benz and CCC Marketing will hold the "Mercedes-Benz x Hiroshima Tsutaya Bookstore Discover Lifestyle" event for a limited time.

2017.04.28 Press Releases
Mercedes-Benz Japan Co., Ltd. / CCC Marketing Co., Ltd.

Mercedes-Benz Japan Co., Ltd. (President and CEO: Kintaro Ueno, Head Office: Shinagawa-ku, Tokyo, hereinafter referred to as "MBJ") and CCC Marketing Co., Ltd. (Head Office: Shibuya-ku, Tokyo, President and CEO: Kazuhiko Kitamura, hereinafter referred to as "CCCMK") will be holding the "Mercedes-Benz x Hiroshima Tsutaya Bookstore Discover Lifestyle" for a limited time from April 28th to May 31st, 2017, at Hiroshima Tsutaya Bookstore (Nishi-ku, Hiroshima City) within Hiroshima T-SITE, following on from last year's "Car-Free Showroom" at Daikanyama Tsutaya Bookstore and "Future Mercedes" at Umeda Tsutaya Bookstore.

During the "Discover Lifestyle" event, the theme will be "Enjoying the City," and we will provide a space where you can fully enjoy the world of Mercedes-Benz and Smart, a car that allows you to enjoy a sophisticated lifestyle while enjoying the city of Hiroshima, such as going shopping or to a restaurant together as a couple, or going glamping with your family on the weekend.

The Promenade on the first floor of Hiroshima Tsutaya Bookstore will be showcasing the new generation Mercedes (starting May 1st), while the SQUARE GALLERY on the second floor will be showcasing the latest models such as the smart. Also on the second floor, we have prepared "VR content" and "AR content" so that you can experience products using digital tools. The store will also feature a giant wall that will allow customers to experience Mercedes-Benz's safety technology and the features and worldview of the Smart, as well as a special corner with books and miscellaneous goods related to urban play, travel, glamping, and more, offering customers the opportunity to experience a high-quality lifestyle with a Mercedes-Benz.

MBJ and CCCMK will continue to strive to become the brand of choice and most loved by many people.

[Overview of "Mercedes-Benz x Hiroshima Tsutaya Bookstore Discover Lifestyle"]

■Dates: Friday, April 28th to Wednesday, May 31st, 2017
■Operating hours: 10:00-18:30
Address: Hiroshima T-SITE, 2-1-45 Ogi, Nishi-ku, Hiroshima City, Hiroshima Prefecture

Materials related to this matter

Mercedes-Benz and CCC Marketing will hold the "Mercedes-Benz x Hiroshima Tsutaya Bookstore Discover Lifestyle" event for a limited time.

Inquiries regarding this matter
CCC Marketing Co., Ltd. Public Relations
TEL: 03-6800-4464