"Parent-Child Day" is a commemorative day established in 2003 on the fourth Sunday of July, following on from "Mother's Day" in May and "Father's Day" in June, with the hope that it will be an opportunity to deepen communication between parents and children.
"Oyako Day" official website:http://oyako.org

TSUTAYA stores nationwide will be offering free original TSUTAYA "Parent-Child Day" book covers and message bookmarks in stores from July 3rd (Mon) to July 31st (Mon) as a way to introduce a new tradition of parents giving their children a book to express the feelings they normally find difficult to put into words.

The original book cover was designed by photographer Bruce Osborne, a proponent of Parent-Child Day, using photographs of parents and children that he has taken over the years. You can handwrite the message you want to convey on the message bookmark and attach it to the book you want to give as a gift. In addition, the official TSUTAYA "Parent-Child Day" website features stories from TSUTAYA bookstore employees about "a book they received from a loved one."

Through "Parent-Child Day," TSUTAYA will propose a new custom of deepening family bonds in each parent and child's own way by giving a "book" that conveys the thoughts that parents want to pass on to their children and the memories they want to leave behind.

・Distribution items: TSUTAYA "Oyako Day" original book cover and message bookmark
・Distribution period: Monday, July 3rd, 2017 to Monday, July 31st, 2017 *Distribution will end once supplies run out.
・Distribution stores:http://tsutaya.tsite.jp/storelist/service/store/oyako/2017/index

・Photo taken on: July 23, 2017 (Sunday) Parent-Child Day
　*Photo shoot time for TSUTAYA customers is scheduled for 5:00 PM to 5:30 PM. You cannot specify a time.
　　Depending on the shooting conditions, there may be waiting times in the studio.
・Photo location: Somewhere in Tokyo (Details will be notified to the winner separately)
・Participation fee: Free (transportation costs to the studio are at your own expense)
・Application details: Use the "TSUTAYA Parent and Child Day Original Message Bookmark" distributed at all TSUTAYA stores.
　Those who would like to give a book as a gift in conjunction with Parent-Child Day on July 23rd.
　If you would like to participate, please provide the names of all parents and children participating, their occupations, and the representative's contact number.
　Please clearly state the story about a special book you received from your parents/your motivation for applying.
　Please apply through the above website. Please check the application rules on the website.
・Application period: Monday, July 3rd, 2017 to Monday, July 10th, 2017 (Deadline: 5:00 PM)
・Winners announced: Friday, July 14th
　*Winners will be contacted by the TSUTAYA Contact Center.
・Photo gift: One photo taken will be given to each family.
　The photos will be mailed to the address you specify later.
　*Negatives and data cannot be provided.
　*Winners must bring the "special parent-child book" and the "TSUTAYA "Parent-Child Day" original message bookmark" with them to the photo shoot. We will also take a photo of your memory book.

What is Oyako Day? http://oyako.org＞
oyakologo.jpgBruce Osborne, the photographer and originator of Oyako Day, proposed the fourth Sunday of July as Oyako Day, with the idea of "looking at the relationship between parents and children, who meet for the first time in their lives, paying respect to the family, community, society, and all aspects of the environment, including nature, and praying for peace."Reaffirming the basic relationship between parent and child, which is given to everyone, can be an opportunity to regain confidence in one's existence and can also lead to a desire as human beings to care for the global environment. "Parent-Child Day" is a gift to the future that we all raise together.

Proponent: Photographer Bruce Osborn (born 1950)
osborn.jpgBorn in the United States. He came to Japan in 1980 and began his full-scale career there, continuing to take family photographs in the "Parent and Child" series. In 2003, together with his wife and producer Yoshiko Inoue, he proposed that the fourth Sunday of July be designated as "Parent-Child Day."The following year, the "Parent-Child Day Promotion Committee" was established. To date, he has taken photographs of approximately 6,500 parent-child pairs. He has won numerous awards, including the Professional Category at the 2010 International Photography Awards.