Survey on parent-child relationships and books: 30% of parents with student or working children "want to give their children books"; men want "to help them learn and make new discoveries," while women want "to make them happy."

2017.07.18 Press Releases
Culture Convenience Club Co., Ltd.

-80% of parents and children are "satisfied and have a harmonious relationship"-

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "Survey on Parent-Child Relationships and Books" using the "T Survey," an online opinion survey targeting 800 men and women aged 40 to 69 who have children.

Digest of a survey about parent-child relationships and books

●What is your relationship with your children who are students or working adults (up to their 40s)?
　90% of people say they have a "harmonious relationship" and 80% say they are "satisfied"

30% of parents want to give books to their children who are students or working adults
　Men want their children to "learn," "make new discoveries," and "be successful."
　"I want the woman's children to be happy" and "I want them to read it when they're worried"

5% of people have received books as gifts from their parents as adults
　When they read the books they received, they said, "I was happy," "I learned something," and "It was useful."
　The book is "a treasured keepsake" and "I've read it many times."

Celebrities who are considered ideal parents
　1st place: Tsutomu Sekine and Mari Sekine; 2nd place: Hideki Takahashi and Maasa Takahashi
　3rd place: Tomokazu Miura, Momoe Yamaguchi, and Takahiro Miura
　4th place: "Sanma Akashiya, Shinobu Otake, IMALU" "Ryoko Moriyama, Naotaro Moriyama"

●What is your relationship with your children who are students or working adults (up to their 40s)?
　90% of people say they have a "harmonious relationship" and 80% say they are "satisfied"

July 23rd, the fourth Sunday in July, is Parent-Child Day. "Parent-Child Day" is a commemorative day that was started by photographer Bruce Osborne with the idea that "it would be wonderful if parents and children could face each other together, and that the bond between all parents and children could be strengthened through this day."In this T Survey, in honor of Parent-Child Day, we conducted a survey on parent-child relationships and books targeting 800 men and women aged 40 to 69, including students and working adults, who have children up to their 40s.

First, we asked whether they currently have a good relationship with their children. 66.1% answered "good," and 25.6% answered "somewhat good." This shows that 90% of parents with children up to the age of 40 have a good relationship with their children. When asked whether they were currently satisfied with their relationship with their child, 53.6% answered "satisfied" and 30.4% answered "somewhat satisfied," indicating that 80% were satisfied with their relationship with their child. As children grow, the relationship between parents and children changes significantly from when they were young, but the results showed that the level of harmony and satisfaction with their children was very high.

The main books that parents listed as books they would like to give to their children are as follows:

5% of people have received books as gifts from their parents as adults
　When they read the books they received, they said, "I was happy," "I learned something," and "It was useful."
　The book is "a treasured keepsake" and "I've read it many times."

Next, we asked respondents whether they had ever received a book as a gift from their parents when they grew up. Only 5% answered "yes," revealing that even a generation ago, there was no custom of giving books to children as they grew up. In addition, when those who answered "I have received a book as a gift" were asked to select multiple answers about how they felt when they read the book given to them by their parents, the top answers were "I was happy," "I learned something," and "It was useful." When asked to select multiple answers about what they do with the book they received as a gift, the majority of answers were "I keep it safe" and "I read it many times."Although they do not often receive books as gifts from their parents as they grow up, it was clear that they receive their parents' feelings through the books they receive, and that they continue to cherish the books themselves.

Celebrities who are considered ideal parents
　1st place: Tsutomu Sekine and Mari Sekine; 2nd place: Hideki Takahashi and Maasa Takahashi
　3rd place: Tomokazu Miura, Momoe Yamaguchi, and Takahiro Miura
　4th place: "Sanma Akashiya, Shinobu Otake, IMALU" "Ryoko Moriyama, Naotaro Moriyama"

Finally, when asked which celebrities they think would be the ideal parent and child, the top answer was "Sekine Tsutomu and Sekine Mari," second place was "Takahashi Hideki and Takahashi Maasa," third place was "Miura Tomokazu, Yamaguchi Momoe and Miura Takahiro," and fourth place was "Akashiya Sanma, Otake Shinobu and IMALU," and "Moriyama Ryoko and Moriyama Naotaro."All of these celebrities appear on television together as parents and children, making them ideal parents and children.

■ Survey Overview
Survey method: Internet (T Survey)
Survey period: Friday, June 2nd to Wednesday, June 7th, 2017
Survey area: Nationwide
Survey subjects: Men and women aged 40 to 69 (T members)
Sample size: 800 people

Materials related to this matter

Survey on parent-child relationships and books: 30% of parents with student or working children "want to give their children books"; men want "to help them learn and make new discoveries," while women want "to make them happy."

Materials related to this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464