Suntory Beer x TSUTAYA Premium Friday Collaboration: A total of 125,000 bottles of "The Premium Malt's" will be given away at TSUTAYA stores nationwide!

2017.07.26 Press Releases
TSUTAYA Co., Ltd.

On the last Friday of the month, we offer a slightly more luxurious experience, where you can enjoy a premium beer with a movie or book.

TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo / President and COO: Nakanishi Kazuo / hereinafter referred to as "TSUTAYA") will be expanding its "The Premium Malt's" gift campaign by Suntory Beer Limited (hereinafter referred to as "Suntory Beer"), which has been running at select TSUTAYA stores since March, to approximately 1,200 stores nationwide in conjunction with Premium Friday, which will be held on Friday, July 28th and Friday, August 25th. (Some stores are not eligible.)

This is a suggestion for customers who visit TSUTAYA on Premium Friday to spend their time in a slightly more enriching way, enjoying The Premium Malt's along with purchased books, rented movies and music.

This campaign has been running in some stores since March, but due to positive feedback from customers, it will now be expanded to all stores nationwide during Premium Friday, which will be held in July and August. (Some stores are excluded.) Those who purchase or rent a product at any TSUTAYA store nationwide after 3:00 PM on the eligible dates of July 28th (Friday) and August 25th (Friday) and can verify their age of 20 or older will be entered into a lottery to win a 250ml can of The Premium Malt's.

■ Implementation details
Dates: Friday, July 28th and Friday, August 25th
Event time: Distribution begins at 15:00
Location: TSUTAYA stores nationwide (some stores excluded)
Items to be given: One 250ml can of Suntory "The Premium Malt's"
Eligible recipients: Those who purchase or rent products at TSUTAYA stores and have been verified as 20 years of age or older
Distribution method: Those who present their T-Card on the day of purchase or rental will be entered into a lottery to receive a product exchange coupon. If a coupon is not issued, we will hand over the product to those who present a T-Card or ID and prove they are 20 years of age or older.

■With a book in hand. Movies with family. Enjoy a slightly luxurious Friday with The Premium Malt's
　The TSUTAYA x Premium Friday special site is running a campaign where users can submit movies they would like to see and music they would like to listen to on Premium Friday, with a total of 20,000 points awarded in a monthly lottery. Additionally, as part of our Premium Friday series, we will be introducing recommended films and music titles to enjoy with beer, presented by TSUTAYA MDs and celebrities.

Suntory Beer and TSUTAYA will continue to offer Premium Friday suggestions to help you enjoy a variety of entertainment content, including movies, music, and books, along with The Premium Malt's, and to help you spend the last Friday of the month a little more quality time.

Materials related to this matter

Suntory Beer x TSUTAYA Premium Friday Collaboration: A total of 125,000 bottles of "The Premium Malt's" will be given away at TSUTAYA stores nationwide!

Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations
TEL: 03-6800-4764
MAIL: tsutaya_pr@ccc.co.jp