Annual T-Card membership exceeds 50% of Japan's total population, with 82.4% of those in their 20s and 47.8% of those in their 60s

2017.09.20 Press Releases
Culture Convenience Club Co., Ltd.

-When it comes to point cards, "T Points" is the most popular card in Japan at 50.6% -

The number of "active and unique" annual members of the T Card provided by Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda, "CCC" hereinafter) - active members who have used the T Card in the past year, and unique members who hold multiple T Cards (excluding duplicates) - has exceeded 50% of Japan's total population.

■ Annual T-Card membership accounts for 50% of the total population of Japan, with 82.4% of people in their 20s and 47.8% of people in their 60s becoming members.
The number of active and unique annual T-Card users is equal to the total population of Japan as of the end of August 2017. *1 The number of visitors was 64.08 million, which was 50.4% of the previous year's total (107.1% compared to the same month last year). The percentage of members in each age group of Japan's total population was 82.4% for those in their 20s (101.7% compared to the same month last year), 75.0% for those in their 30s (102.6% compared to the same month last year), 74.0% for those in their 40s (107.2% compared to the same month last year), 65.6% for those in their 50s (109.2% compared to the previous month), 47.8% for those in their 60s (112.7% compared to the same month last year), and 32.9% for those in their 70s (121.0% compared to the same month last year).T Card usage has grown to the point where more than half of those in their 20s to 50s and nearly half of those in their 60s are using it.

■Monthly number of T-Card users reaches record high of 47.38 million
As of the end of August 2017, the number of monthly active unique T-Card members reached a record high of 47.38 million, accounting for 37.3% of Japan's total population. Additionally, the number of weekly active unique members averaged 29.76 million in August 2017, accounting for 23.4% of Japan's total population, and both the monthly and weekly memberships reached a record high.

■ When it comes to point cards, 50.6% of people choose "T Points," and the most popular card in wallets is the "T Card."
With over half of the total population of Japan using T-Cards, we conducted an online survey on "point cards" with 1,038 men and women (regardless of whether they use T-Cards or not) to understand how consumers view T-Cards. *2 When asked about point cards, 50.6% of people answered "T Points" (pure recall), making "T Points" the first point card brand that came to mind for half of the survey respondents. The most common card in people's wallets was the "T Card," and the card with the most points accumulated in the past year was the "T Card."In addition, an online survey on "point service and electronic money service brands" was conducted among 3,000 men and women (regardless of whether they use T-Cards or not). *3 When asked whether they thought each service was "useful" or "usable," "T Points" received the highest vote share of 44.0% of the 18 brands surveyed.

CCC will continue to strive to provide services that are popular with a wide range of generations, and will strive to make "T Points" and "T Cards" a part of Japan's infrastructure.

*1 Source: 2015 Population Census (Statistics Bureau, Ministry of Internal Affairs and Communications)
*2 Research by Macromill, men and women aged 16-69, n=1,038 people, online survey conducted in September 2017
*3 Survey conducted by Nikkei BP Consulting. Men and women aged 18-69, n=3,000 people. Online survey conducted in March 2017.

Materials related to this matter

Annual T-Card membership exceeds 50% of Japan's total population, with 82.4% of those in their 20s and 47.8% of those in their 60s

Media Inquiries

Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464