Annual T-CARD membership exceeds 50% of Japan's total population, with 82.4% of those in their 20s and 47.8% of those in their 60s

2017.09.20 Press Releases
Culture Convenience Club Co., Ltd.

ーWhen it comes to point cards, "T-POINT" is the most popular card in Japan at 50.6%ー

The number of "active and unique" annual members of the T-CARD provided by Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda, "CCC" hereinafter) - active members who have used the T-CARD in the past year, and unique members who hold multiple T-CARD (excluding duplicates) - has exceeded 50% of Japan's total population.

■ Annual T-CARD membership accounts for 50% of the total population of Japan, with 82.4% of people in their 20s and 47.8% of people in their 60s becoming members.
The number of active and unique annual T-CARD users is equal to the total population of Japan as of the end of August 2017. *1 The number of visitors was 64.08 million, which was 50.4% of the previous year's total (107.1% compared to the same month last year). The percentage of members in each age group of Japan's total population was 82.4% for those in their 20s (101.7% compared to the same month last year), 75.0% for those in their 30s (102.6% compared to the same month last year), 74.0% for those in their 40s (107.2% compared to the same month last year), 65.6% for those in their 50s (109.2% compared to the previous month), 47.8% for those in their 60s (112.7% compared to the same month last year), and 32.9% for those in their 70s (121.0% compared to the same month last year). T-CARD usage has grown to the point where more than half of those in their 20s to 50s and nearly half of those in their 60s are using it.

■Monthly number of T-CARD users reaches record high of 47.38 million
As of the end of August 2017, the number of monthly active unique T-CARD members reached a record high of 47.38 million, accounting for 37.3% of Japan's total population. Additionally, the number of weekly active unique members averaged 29.76 million in August 2017, accounting for 23.4% of Japan's total population, and both the monthly and weekly memberships reached a record high.

■ When it comes to point cards, 50.6% of people choose "T-POINT," and the most popular card in wallets is the "T-CARD."
With over half of the total population of Japan using T-CARD, we conducted an online survey on "point cards" with 1,038 men and women (regardless of whether they use T-CARD or not) to understand how consumers view T-CARD. *2 When asked about point cards, 50.6% of people answered "T-POINT" (pure recall), making "T-POINT" the first point card brand that came to mind for half of the survey respondents. The most common card in people's wallets was the "T-CARD," and the card with the most points accumulated in the past year was the "T-CARD." In addition, an online survey on "point service and electronic money service brands" was conducted among 3,000 men and women (regardless of whether they use T-CARD or not). *3 When asked whether they thought each service was "useful" or "usable," "T-POINT" received the highest vote share of 44.0% of the 18 brands surveyed.

CCC will continue to strive to provide services that are popular with a wide range of generations, and will strive to make "T-POINT" and "T-CARD" a part of Japan's infrastructure.

*1 Source: 2015 Population Census (Statistics Bureau, Ministry of Internal Affairs and Communications)
*2 Research by Macromill, men and women aged 16-69, n=1,038 people, online survey conducted in September 2017
*3 Survey conducted by Nikkei BP Consulting. Men and women aged 18-69, n=3,000 people. Online survey conducted in March 2017.

Materials related to this matter

Annual T-CARD membership exceeds 50% of Japan's total population, with 82.4% of those in their 20s and 47.8% of those in their 60s

Media Inquiries

Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464